Performance Marketing Manager in Manchester

The Company:

We are one of the UK’s fastest-growing sports nutrition brands, built on the belief that bravery, boldness, resilience, and speed win battles — in sport and in business. From our flagship creatine range to our high-performance bars, we’re not just another supplement company. We’re building the #1 supplement brand in the world. To get there, we don’t just need great products — we need a world-class team. A team that’s engaged, relentless, and obsessed with winning. That’s where you come in.

The Role:

The eCommerce Media Buyer is not a button-pusher. This role is the growth architect — the person who turns creative, data, and inventory signals into predictable profit across Meta, Google, Reddit, and Bing. You’ll set the pace, protect CAC, and scale what works every day, no handholding required. You will report directly into the D2C Director.

Responsibilities:

• Build and own the paid media strategy and channel mix aligned to revenue and MER/ROAS targets.
• Translate commercial targets into budget and pacing plans by channel, campaign, and audience.
• Set quarterly testing roadmaps (audience, creative, bidding, landing pages, attribution).
• Manage end-to-end optimisation of Meta, Google, Reddit, and Microsoft campaigns (prospecting, retargeting, retention).
• Scale Shopping/PMAX, Search, YouTube, and Discovery campaigns; launch and iterate Reddit targeting; run Bing Search/Shopping for incremental reach.
• Structure accounts for clean measurement (naming conventions, UTM discipline, experiments).
• Own weekly and monthly performance reporting (channel and blended) with clear narrative and actions.
• Track and improve core KPIs including ROAS, CAC, MER, LTV:CAC, CTR, CVR, AOV, and payback periods.
• Work with the in-house media team to brief, test, and iterate performance creatives (hooks, formats, UGC, statics, video).
• Collaborate with the development team on landing page hypotheses; run CRO tests (copy, offer framing, bundling, UX).
• Ensure accurate tracking via GA4 + GTM, Meta CAPI, Google Ads enhanced conversions, Microsoft UET, and server-side tagging where applicable.
• Maintain product feeds (Google/Microsoft Merchant Center; rules & feed tools).
• Uphold platform and regulatory rules (ASA/CAP guidance, health-claims best practice).
• Work with Brand, Merch, Ops and Product teams on stock signals to avoid wasted spend.
• Align with CRM/Email on full-funnel journeys, audience sharing, and offer calendar.
• Coordinate with Finance on budget forecasts, accruals, and efficiency targets.

What we love:

• Focus – Hard work, intelligently applied.
• Humility – Results matter more than being right.
• Passion – A life without passion is not worth living.
• Resilience & Endurance – Take the hits, get back up, keep going.
• Engagement – Show up, care, contribute fully.
• Persistence – Some people go to the moon, others sit on the couch. The difference is attitude.
• Creative Thinking – Every problem has a simple solution.
• Friendship – We build relationships whilst we build a business.

What we hate:

• Bureaucracy – Cut out what customers don’t care about.
• Anxiety without action – Don’t freeze. Try your best. Ask for help. Move forward.
• Procrastination & Laziness – Sloths don’t win. Speed does.
• Lack of Speed – Great businesses move fast. Refine what matters, and execute now.

Required Experience:

• 3–5+ years hands-on buying across Meta and Google; working knowledge of Reddit Ads & Microsoft Ads beneficial but not essential.
• Proven record scaling eCommerce revenue in the UK/EU with profitable unit economics.
• Strong grasp of attribution (GA4, platform vs. blended) and incrementality testing.
• Competence with feed management (Merchant Center, feed rules; bonus: Channable/Feedonomics).
• Skilled in Excel/Sheets (pivot tables, LOOKUPs), Looker Studio or Power BI; ability to read basic SQL is a plus.
• Comfortable briefing and iterating performance creatives (UGC, statics, video).
• Familiarity with ASA/CAP codes and health-claims constraints for nutrition/wellness (nice to have).

Tools You’ll Use:

• Meta Ads Manager, Google Ads (incl. PMAX), Reddit Ads, Microsoft Advertising
• GA4, GTM (server-side a plus), Meta CAPI, Microsoft UET, Enhanced Conversions
• Google/Microsoft Merchant Center; feed tools (e.g., Channable)
• Looker Studio/Power BI; Sheets/Excel
• Project comms: Microsoft Teams; tasking in Trello/Jira (or similar)
• Shopify/Shopify Analytics (and/or Business Central-connected reporting)

Package:

• Staff discount on our product range
• Company pension
• 28 days holiday per annum
• Learning and development budget