At a Glance
- Tasks: Drive growth through innovative paid media strategies across multiple platforms.
- Company: Join one of the UK's fastest-growing sports nutrition brands.
- Benefits: Enjoy staff discounts, a pension scheme, and a learning budget.
- Other info: Dynamic work environment with opportunities for personal and professional growth.
- Why this job: Be part of a passionate team that values creativity and resilience.
- Qualifications: 3-5 years in performance marketing with a focus on eCommerce.
The predicted salary is between 36000 - 60000 £ per year.
The Company:
We are one of the UK’s fastest-growing sports nutrition brands, built on the belief that bravery, boldness, resilience, and speed win battles — in sport and in business. From our flagship creatine range to our high-performance bars, we’re not just another supplement company. We’re building the #1 supplement brand in the world. To get there, we don’t just need great products — we need a world-class team. A team that’s engaged, relentless, and obsessed with winning. That’s where you come in.
The Role:
The eCommerce Media Buyer is not a button-pusher. This role is the growth architect — the person who turns creative, data, and inventory signals into predictable profit across Meta, Google, Reddit, and Bing. You’ll set the pace, protect CAC, and scale what works every day, no handholding required. You will report directly into the D2C Director.
Responsibilities:
- Build and own the paid media strategy and channel mix aligned to revenue and MER/ROAS targets.
- Translate commercial targets into budget and pacing plans by channel, campaign, and audience.
- Set quarterly testing roadmaps (audience, creative, bidding, landing pages, attribution).
- Manage end-to-end optimisation of Meta, Google, Reddit, and Microsoft campaigns (prospecting, retargeting, retention).
- Scale Shopping/PMAX, Search, YouTube, and Discovery campaigns; launch and iterate Reddit targeting; run Bing Search/Shopping for incremental reach.
- Structure accounts for clean measurement (naming conventions, UTM discipline, experiments).
- Own weekly and monthly performance reporting (channel and blended) with clear narrative and actions.
- Track and improve core KPIs including ROAS, CAC, MER, LTV:CAC, CTR, CVR, AOV, and payback periods.
- Work with the in-house media team to brief, test, and iterate performance creatives (hooks, formats, UGC, statics, video).
- Collaborate with the development team on landing page hypotheses; run CRO tests (copy, offer framing, bundling, UX).
- Ensure accurate tracking via GA4 + GTM, Meta CAPI, Google Ads enhanced conversions, Microsoft UET, and server-side tagging where applicable.
- Maintain product feeds (Google/Microsoft Merchant Center; rules & feed tools).
- Uphold platform and regulatory rules (ASA/CAP guidance, health-claims best practice).
- Work with Brand, Merch, Ops and Product teams on stock signals to avoid wasted spend.
- Align with CRM/Email on full-funnel journeys, audience sharing, and offer calendar.
- Coordinate with Finance on budget forecasts, accruals, and efficiency targets.
What we love:
- Focus – Hard work, intelligently applied.
- Humility – Results matter more than being right.
- Passion – A life without passion is not worth living.
- Resilience & Endurance – Take the hits, get back up, keep going.
- Engagement – Show up, care, contribute fully.
- Persistence – Some people go to the moon, others sit on the couch. The difference is attitude.
- Creative Thinking – Every problem has a simple solution.
- Friendship – We build relationships whilst we build a business.
What we hate:
- Bureaucracy – Cut out what customers don’t care about.
- Anxiety without action – Don’t freeze. Try your best. Ask for help. Move forward.
- Procrastination & Laziness – Sloths don’t win. Speed does.
- Lack of Speed – Great businesses move fast. Refine what matters, and execute now.
Required Experience:
- 3–5+ years hands-on buying across Meta and Google; working knowledge of Reddit Ads & Microsoft Ads beneficial but not essential.
- Proven record scaling eCommerce revenue in the UK/EU with profitable unit economics.
- Strong grasp of attribution (GA4, platform vs. blended) and incrementality testing.
- Competence with feed management (Merchant Center, feed rules; bonus: Channable/Feedonomics).
- Skilled in Excel/Sheets (pivot tables, LOOKUPs), Looker Studio or Power BI; ability to read basic SQL is a plus.
- Comfortable briefing and iterating performance creatives (UGC, statics, video).
- Familiarity with ASA/CAP codes and health-claims constraints for nutrition/wellness (nice to have).
Tools You’ll Use:
- Meta Ads Manager, Google Ads (incl. PMAX), Reddit Ads, Microsoft Advertising
- GA4, GTM (server-side a plus), Meta CAPI, Microsoft UET, Enhanced Conversions
- Google/Microsoft Merchant Center; feed tools (e.g., Channable)
- Looker Studio/Power BI; Sheets/Excel
- Project comms: Microsoft Teams; tasking in Trello/Jira (or similar)
- Shopify/Shopify Analytics (and/or Business Central-connected reporting)
Package:
- Staff discount on our product range
- Company pension
- 28 days holiday per annum
- Learning and development budget
Performance Marketing Manager in Manchester employer: Futures
Futures is an excellent employer, offering a dynamic work culture that values innovation and collaboration. Located near Leeds, employees benefit from a supportive environment that encourages professional growth and development, with opportunities to engage in strategic decision-making and build lasting relationships within the industry. The company prioritises employee well-being and provides competitive benefits, making it a rewarding place to advance your career in manufacturing and sourcing.
StudySmarter Expert Advice🤫
We think this is how you could land Performance Marketing Manager in Manchester
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Futures and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Futures are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Futures on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Futures. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Performance Marketing Manager in Manchester
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Futures. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Futures:Show us that you’ve done your homework! In your application, briefly mention what you admire about Futures’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Futures
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Futures will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Futures, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
