At a Glance
- Tasks: Lead the eCommerce strategy for a premium lifestyle brand and drive online revenue growth.
- Company: Join a dynamic premium lifestyle brand with a focus on innovation and collaboration.
- Benefits: Competitive salary, onsite leadership role, and opportunities for professional development.
- Other info: Be part of a culture that values creativity and continuous improvement.
- Why this job: Make a real impact in the fast-paced world of eCommerce and digital marketing.
- Qualifications: Experience in eCommerce management and strong leadership skills required.
The predicted salary is between 70000 - 90000 £ per year.
Head of e Commerce | Premium Lifestyle Brand (Onsite)
Responsible for leading the end-to-end e Commerce function for a premium lifestyle brand, overseeing commercial strategy, digital trading, marketplace growth, and customer experience.
Operating in a fully onsite leadership role, working closely with directors and cross‑functional teams to drive online revenue, operational efficiency, and long‑term digital growth.
Key Responsibilities
- Own the e Commerce strategy across Direct-to-Consumer (DTC), Shopify, Amazon, and Tik Tok Shop channels.
- Hold full commercial responsibility for the online business, including revenue growth, profitability, forecasting, budgeting, and performance reporting.
- Manage the Shopify platform, ensuring optimal site performance, user experience, conversion rate optimisation (CRO), merchandising, and ongoing platform enhancements.
- Develop and execute digital trading calendars, coordinating seasonal campaigns, product launches, promotions, and inventory planning with marketing and operations teams.
- Lead the Amazon marketplace strategy, optimising product listings, catalogue management, SEO, advertising, pricing, stock availability, and account health to maximise sales performance.
- Drive the growth of Tik Tok Shop through live shopping initiatives, creator partnerships, affiliate programmes, promotional campaigns, and social commerce optimisation.
- Monitor and improve key e Commerce KPIs including conversion rate, average order value (AOV), customer lifetime value (CLV), return on ad spend (ROAS), customer acquisition cost (CAC), and overall online profitability.
- Analyse website and customer data using Shopify Analytics, Google Analytics (GA4), and other reporting tools to identify opportunities for growth and improve commercial decision‑making.
- Oversee website content, merchandising, navigation, search functionality, and customer journey to deliver an exceptional online shopping experience.
- Work closely with marketing teams to align paid media, email marketing, SEO, influencer activity, and social campaigns with commercial objectives.
- Manage relationships with external agencies, technology providers, logistics partners, and third‑party developers to deliver platform improvements and digital projects.
- Collaborate with warehouse and operations teams to ensure stock accuracy, fulfilment efficiency, shipping performance, and customer satisfaction.
- Identify and implement new technologies, automation opportunities, and AI‑driven tools to improve operational efficiency and customer engagement.
- Ensure compliance with e Commerce best practices, data protection regulations, payment security, and marketplace policies.
- Leadership
- Lead, mentor, and develop the e Commerce team, setting clear objectives, KPIs, and performance standards.
- Foster a collaborative, commercially focused culture across digital, marketing, operations, customer service, and product teams.
- Present regular commercial updates, performance insights, and strategic recommendations to senior leadership.
- Drive continuous improvement through data‑led decision making, innovation, and customer‑centric thinking.
- Platforms & Technologies
- Shopify & Shopify Plus
- Amazon Seller Central
- Tik Tok Shop
- Google Analytics 4 (GA4)
- Meta Business Suite
- Microsoft Excel & Power BI
- Key Achievements
- Led the commercial growth strategy across Shopify, Amazon, and Tik Tok Shop, delivering sustained increases in online revenue and customer acquisition.
- Improved website conversion through UX enhancements, merchandising optimisation, and data‑driven CRO initiatives.
- Expanded marketplace performance by optimising product content, advertising strategy, and operational processes.
- Successfully launched and scaled Tik Tok Shop as a profitable social commerce sales channel.
- Built and developed a high‑performing e Commerce function capable of supporting continued digital growth and operational excellence.
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Head of Ecommerce in Manchester employer: Futures
Futures is an excellent employer, offering a dynamic work culture that values innovation and collaboration. Located near Leeds, employees benefit from a supportive environment that encourages professional growth and development, with opportunities to engage in strategic decision-making and build lasting relationships within the industry. The company prioritises employee well-being and provides competitive benefits, making it a rewarding place to advance your career in manufacturing and sourcing.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Ecommerce in Manchester
✨Get to Know Your E-commerce Community
Dive into specific e-commerce forums and groups on platforms like Reddit or Facebook. Engaging with these communities can open up opportunities and give you insights into what companies like Futures are looking for when hiring for a Head of Ecommerce.
✨Showcase Your Skills with an Online Portfolio
In e-commerce, a strong online presence can set you apart. Create a portfolio that highlights any projects, case studies, or even personal ventures related to e-commerce. When you apply to Futures for the Head of Ecommerce, a tangible demonstration of your skills could make a huge difference.
✨Attend E-commerce Events and Conferences
Keep an eye on e-commerce conferences and workshops in your area. Not only will you gain valuable knowledge, but networking with industry professionals could lead to job leads. Plus, if you're keen to work at Futures as a Head of Ecommerce, rub shoulders with their representatives when possible!
✨Utilise Company Resources
Don’t forget to check out Futures’s career page for any unique application processes or opportunities that might not be listed on job boards. Applying directly through their website might give your application a bit more visibility, especially for a Head of Ecommerce.
We think you need these skills to ace Head of Ecommerce in Manchester
Some tips for your application 🫡
Show Off Your E-Commerce Savviness:When you're applying for an e-commerce role at Futures, make sure your CV reflects your familiarity with online retail platforms, digital marketing, and user experience. Highlight any relevant tools and technologies you've used, like Shopify or Google Analytics, to demonstrate that you’re well-versed in the industry.
Craft a Compelling Cover Letter:Your cover letter should not just reiterate your CV; it’s your chance to showcase your passion for e-commerce and how it aligns with Futures's goals. Mention specific projects or achievements that relate to the role, and don’t forget to express your enthusiasm for working in a dynamic, fast-paced environment where you can make a tangible impact.
Metrics Matter:In the world of e-commerce, numbers speak volumes. When detailing your past experiences, quantify your achievements wherever possible—like the percentage of sales growth you contributed to or successful conversion rates from marketing campaigns. This will make your application stand out and show that you're results-driven.
Tailor Your Application:Don’t forget to customise your CV and cover letter for the specific position at Futures. Use keywords from the job description, and address the unique challenges the company may face in the e-commerce space. A personalised application helps us see that you're not just applying everywhere but are genuinely interested in being part of our team.
How to prepare for a job interview at Futures
✨Show Off Your E-commerce Know-How
In a sector like e-commerce, having a strong grasp of current trends and technologies is crucial. Let’s make sure you’ve brushed up on key platforms that Futures uses—think about popular e-commerce software, digital marketing strategies, and how these affect consumer behaviour. Being able to discuss these intelligently can really set you apart.
✨Portfolio Power: Showcase Your Results
For a full-time e-commerce role, it’s key for us to present a portfolio that highlights your results rather than just your tasks. If you’ve worked on campaigns or projects, bring examples that showcase your contribution and the impact they made—use metrics if you can! This helps to illustrate your value in a real-world context.
✨Technical Questions: Prep for the Specifics
Get ready to tackle some technical questions related to e-commerce analytics, SEO tools, or website optimisation. Think about any past experiences where you utilised data to inform decisions or improve sales. Being prepared with specific examples will showcase not just your knowledge, but also your practical application of it, which we all know is crucial!
✨Engage in a Conversational Style
Full-time interviews can feel quite formal, but try to keep it conversational, especially if you click with your interviewers at Futures. Share your thoughts and ideas about the future of e-commerce, and don’t shy away from engaging with their questions openly. The more genuine and relatable you are, the better connection you’ll create!
