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- Tasks: Lead and implement a 360 digital strategy for an exciting apparel brand.
- Company: Join a dynamic, inclusive brand celebrating creativity and bold designs.
- Benefits: Enjoy hybrid work, 24 days holiday, training, and staff discounts.
- Other info: Opportunity to grow your own team within the first year!
- Why this job: Be part of a fun, collaborative team with creative freedom and growth opportunities.
- Qualifications: 2+ years in digital marketing, experience with Meta & TikTok Ads, and SEO knowledge required.
The predicted salary is between 28000 - 42000 £ per year.
Futures are excited to be partnering with an apparel brand, who are looking for a Digital Marketing Manager to elevate and grow the brand's online presence.
The Company
Founded 10+ years ago, this brand has been growing gradually YOY, they are now looking to expand their marketing function and hire a Digital Marketing Manager. This brand's customers are predominantly part of the LGBTQI+ community, celebrating creativity, inclusivity, and bold designs. You will be joining a dynamic e-commerce challenger brand, that pride themselves on creating a collaborative, creative, and fun work environment. You will get strategic & creative freedom, they are looking for a team player who will bring ideas and work with the tight-knit team to bring ideas to life! Office based in Liverpool - Hybrid (3 days in/ 2 days WFH) - Free Parking on site.
The Role
This role is new due to growth! Reporting directly to the MD, you will work in a tight-knit team, leading and implementing the 360 digital strategy. As a Digital Marketing Manager you will:
- Manage Facebook & TikTok ad campaigns
- Provide detailed performance reports, using Google Analytics & Meta Ads Manager
- Identify growth opportunities & contribute ideas to increase customer acquisition & retention
- Collaborate with the team to ensure brand consistency across all marketing efforts
- Contribute to website content, SEO, and landing page optimisation (via Shopify & Canva)
- Support in Email-marketing when required (via Klaviyo)
- Get stuck in with content creation, coordinating with photographers & designers
- Support the continued growth of the marketing function, with opportunities to hire a direct report within your first 12 months!
The Offer
Salary - 35/40k
24 days holiday + Banks
Training & development courses from industry experts
Progression, you will get the opportunity to grow your team in the next year
Staff discount
Entrepreneurial, 'no red tape' culture
The Skills Required
- A minimum of 2 years of digital marketing management experience within consumer goods
- Experience managing Meta & TikTok Ads (Facebook Business Manager & TikTok Ads Manager)
- Budget management & analytical experience (Google Analytics & Microsoft Excel)
- Growth driven mindset & a track record of successfully increasing online presence.
- Foundational knowledge of SEO and PPC.
- Shopify/ Ecommerce web management experience.
Interested in this Digital Marketing Manager role? Apply for more info!
Digital Marketing Manager employer: Futures
Contact Detail:
Futures Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Marketing Manager
✨Tip Number 1
Familiarise yourself with the brand's values and target audience, particularly within the LGBTQI+ community. Understanding their ethos will help you align your ideas with their mission during interviews.
✨Tip Number 2
Showcase your experience with Facebook and TikTok ad campaigns by preparing case studies or examples of successful campaigns you've managed. This will demonstrate your hands-on expertise and strategic thinking.
✨Tip Number 3
Brush up on your skills in Google Analytics and Meta Ads Manager. Being able to discuss specific metrics and how you've used data to drive decisions will set you apart from other candidates.
✨Tip Number 4
Prepare to discuss your collaborative approach to marketing. Think of examples where you've worked closely with teams to create content or optimise campaigns, as this role emphasises teamwork and creativity.
We think you need these skills to ace Digital Marketing Manager
Some tips for your application 🫡
Understand the Brand: Research the apparel brand's values, target audience, and current marketing strategies. This will help you tailor your application to demonstrate how your skills align with their mission of celebrating creativity and inclusivity.
Highlight Relevant Experience: In your CV and cover letter, emphasise your experience in digital marketing management, particularly with Meta and TikTok Ads. Provide specific examples of campaigns you've managed and the results achieved to showcase your analytical skills.
Showcase Your Creativity: Since the role requires a creative mindset, include examples of innovative marketing strategies or content you've developed in previous roles. Mention any collaborative projects that highlight your ability to work within a team.
Tailor Your Application: Customise your CV and cover letter for this specific role. Use keywords from the job description, such as '360 digital strategy', 'customer acquisition', and 'SEO', to ensure your application stands out to the hiring team.
How to prepare for a job interview at Futures
✨Showcase Your Creativity
As a Digital Marketing Manager, creativity is key. Prepare examples of past campaigns you've led that demonstrate your innovative approach and how you celebrated inclusivity and bold designs in your work.
✨Know Your Metrics
Familiarise yourself with Google Analytics and Meta Ads Manager. Be ready to discuss how you've used data to drive decisions and improve campaign performance in previous roles.
✨Emphasise Team Collaboration
This role requires working closely with a tight-knit team. Highlight your experience in collaborative projects and how you’ve contributed to a positive team environment in the past.
✨Prepare for Growth Discussions
Since this position involves expanding the marketing function, be prepared to discuss your vision for growth. Share ideas on how you would increase customer acquisition and retention, and how you plan to support the team’s development.