Brand Marketing Manager

Futures Liverpool, England, United Kingdom

Brand Marketing Manager

Brand Marketing Manager – Health and Wellbeing Company

Company Overview:

Our client is a leading UK-based supplier and e-commerce retailer operating in the health and wellbeing sector. With over 40 years of experience in the Vitamins, Minerals, and Supplements (VMS) sector, the company has become a prominent player in the UK and European VMS market, known for its high-quality products, exceptional service, and industry-leading innovation. The company is privately owned and has seen significant growth in recent years, with revenues more than doubling through organic growth, the acquisition of a leading e-commerce health supplement retailer, and the successful launch of two proprietary brands.

Key Responsibilities:

• Develop and execute an annual digital marketing strategy to drive growth across all channels (CRM, Social, Email, B2B, etc.).
• Manage the brand’s marketing calendar, aligning with product launches, promotions, and seasonal trends.
• Oversee new product launch strategy, including asset development and delivery.
• Develop and execute innovative content marketing strategies and product-focused campaigns to drive customer acquisition.
• Lead end-to-end marketing initiatives for key product brands, from brand development to demand generation.
• Drive disruptive product marketing campaigns to capture market attention.
• Lead localized marketing efforts for German and French markets, adapting brand content for regional relevance.
• Create and implement email marketing strategies to drive customer engagement, acquisition, and retention.
• Optimize CRM channels for customer segmentation and long-term brand loyalty.
• Improve Amazon listings by optimizing copy to highlight product USPs and align with consumer demands and trends.
• Coordinate asset creation (images, videos) for campaigns, ensuring consistent messaging across channels.
• Drive B2B marketing initiatives, including partnerships, press releases, and trade marketing efforts.
• Collaborate cross-functionally with in-house teams (design, trading, etc.) to execute all marketing campaigns.
• Optimize social media presence and engagement, particularly on Instagram, to enhance lead generation and build brand community.
• Conduct market research to identify trends, analyze competitors, and leverage market opportunities to drive product demand.

Key Skills:

• Strong project management and organizational skills.
• Excellent content development and campaign execution abilities.
• Experience in brand development and ensuring consistent messaging.
• Proficiency in customer segmentation and CRM optimization.
• Expertise in managing product launches and end-to-end campaign execution.
• Ability to build and manage B2B marketing partnerships.
• Skilled in cross-functional collaboration to execute integrated campaigns.

Package:

• Up to £45k (depending on experience)
• 4 days onsite in Liverpool, Fridays WFH
• Medical Insurance (WPA Health Insurance, Cash Plan Insurance Benefits)
• Death in Service (2 x Annual Salary)
• Included within share Exit Scheme (Details to be provided ahead of 2026)
• Staff Discount (50% off our own brand products)
• On-Site Gym
• Flexi-time

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Marketing, Design, and Art/Creative

Industries

• Pharmaceutical Manufacturing, Wellness and Fitness Services, and Retail Health and Personal Care Products

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