At a Glance
- Tasks: Drive revenue growth and lead commercial strategy for a dynamic digital marketing agency.
- Company: Future Proof Cornwall, a forward-thinking agency focused on real results.
- Benefits: Hybrid working, continuous learning opportunities, and a supportive team culture.
- Other info: Join a collaborative environment that values work-life balance and personal growth.
- Why this job: Be a key player in our national expansion and make a real impact.
- Qualifications: Proven track record in sales and digital marketing, with strong leadership skills.
The predicted salary is between 60000 - 80000 £ per year.
Location: Hybrid / Cornwall (with UK travel as required)
Working Pattern: Hybrid working (at least 2 days in office per week, depending on business needs)
About Future Proof Cornwall
We are not your average agency, and we are not looking for average people. At Future Proof Cornwall, we care about results, but we also care about real life. We help businesses in Cornwall and beyond thrive online with expert SEO, web design, paid advertising, and more. Our approach is simple: no fluff, just results. We cut through the noise to create tailored, ROI-driven digital marketing campaigns that help business owners and entrepreneurs grow.
We are currently at an exciting inflection point, pivoting from a strong regional presence to becoming a leading national agency. To fuel this expansion, we are looking for a dynamic commercial leader. We are building a team where everyone belongs—different backgrounds, experiences, and ways of thinking all make the work better and the team stronger. If you are driven by revenue growth and love the idea of making a real difference, you might just belong here.
The Role
We are seeking an ambitious and commercially astute Head of Growth to own the business development and commercial strategy for Future Proof Cornwall. As we transition to a national stage, this role is critical to our success. You will be responsible for driving revenue, optimizing our sales operations, and expanding our market footprint around our core digital offerings (SEO, PPC, Web Design, and AI).
You will be the engine of our expansion, combining a deep understanding of digital marketing services with exceptional sales acumen. You will build and execute a scalable growth strategy, ensuring that our pipeline is robust and our conversion rates are high, all while maintaining the integrity and results-driven ethos of the Future Proof Cornwall brand.
Key Responsibilities
- Your primary mandate as the Head of Growth will be commercial leadership and revenue generation. You will take full ownership of the agency's commercial strategy, setting and exceeding ambitious revenue targets as we expand nationally. This involves identifying new market opportunities, developing targeted outreach strategies, and closing high-value deals with national clients.
- To support this growth, you will be tasked with building and optimizing our sales operations. You will design, implement, and refine scalable sales processes, from lead generation and qualification to pitching and closing. This includes implementing robust CRM practices and sales reporting to track performance, forecast revenue, and identify areas for continuous improvement in our sales funnel.
- Furthermore, you will play a crucial role in business development and strategic partnerships. You will actively network and build relationships with key decision-makers, positioning Future Proof Cornwall as a premier digital partner. You will also collaborate closely with the marketing and delivery teams to ensure our commercial offerings are aligned with market demand and our agency's capabilities, helping to package our digital and AI services effectively for a national audience.
Who We Are Looking For
The successful candidate will have a proven track record in driving revenue and managing sales operations, specifically within a digital marketing agency or a closely related B2B digital service environment. You must have demonstrable experience in scaling commercial operations and successfully selling digital services such as SEO, paid media, and web development to mid-market and enterprise clients.
We are looking for a highly commercial individual with a hunter mentality, possessing excellent negotiation and closing skills. You should be adept at building sales processes and utilizing CRM systems to drive efficiency and accountability. Strong leadership and interpersonal skills are essential, as you will need to build relationships both externally with clients and internally across different departments. Crucially, you must align with our culture: driven and ambitious, yet grounded and appreciative of the work-life balance that our Cornwall roots represent.
What to Expect
- Hybrid Working: A hybrid working model with at least 2 days in the office per week (depending on business needs), balancing collaboration with flexibility.
- National Reach: The opportunity to lead the national expansion of a highly successful regional agency.
- Continuous Learning: Ongoing opportunities to level up, from mastering new sales technologies to refining your leadership skills.
- Supportive Culture: A work environment with no egos and no drama—just a solid, smart team that enjoys working together.
Head of Growth in Penryn employer: FutureProof Cornwall Ltd
At Future Proof Cornwall, we pride ourselves on being more than just a digital marketing agency; we are a community that values results and real-life balance. Our hybrid working model allows for flexibility while fostering collaboration, and our commitment to employee growth ensures continuous learning opportunities as we expand nationally. Join us in a supportive culture where diverse backgrounds and experiences are celebrated, making every team member's contribution vital to our success.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Growth in Penryn
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for FutureProof Cornwall Ltd and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like FutureProof Cornwall Ltd are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with FutureProof Cornwall Ltd on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at FutureProof Cornwall Ltd. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Head of Growth in Penryn
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit FutureProof Cornwall Ltd. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of FutureProof Cornwall Ltd:Show us that you’ve done your homework! In your application, briefly mention what you admire about FutureProof Cornwall Ltd’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at FutureProof Cornwall Ltd
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at FutureProof Cornwall Ltd will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At FutureProof Cornwall Ltd, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
