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- Tasks: Lead CRM strategies to engage and retain customers in a dynamic online marketplace.
- Company: Join a B2C marketplace revolutionising the collectibles buying and selling experience.
- Benefits: Enjoy a competitive salary, creative freedom, and a supportive work environment.
- Why this job: Be at the forefront of customer engagement, using data and creativity to drive results.
- Qualifications: Experience in CRM or lifecycle marketing, preferably in e-commerce or digital marketplaces.
- Other info: Open to applicants from all backgrounds; we prioritise inclusivity and support.
The predicted salary is between 60000 - 70000 £ per year.
Role: CRM Manager
Client: B2C Marketplace
Location: South-West London; office based
Salary: £60-70k
RTW: All candidates must have full UK right to work
We’re working with an online marketplace that are shaking up how people buy and sell collectibles. With continued growth, they’re now seeking a CRM Manager who can help to keep their community of buyers and sellers engaged, happy, and coming back for more. This role will suit someone who wants to be creative with their strategies, enjoys experimentation and has the confidence to communicate their rationale to senior stakeholders.
This person will take the lead on all things customer lifecycle for their platforms and will build and run CRM strategies that drive activation, engagement and retention. Working at the intersection of marketing, product, sales, and development teams, this is a key hire for the business. Reporting to the Head of Growth, you’ll manage an email marketing specialist.
Here’s what you’ll be doing:
- Develop and own the CRM strategy for our clients’ two core platforms supporting both buyers and sellers.
- Design and launch personalized onboarding, reactivation, and retention campaigns to boost conversions and customer lifetime value.
- Map out customer journeys and segment users to spot and act on new opportunities.
- Dive into data to test ideas, optimise campaigns, and make decisions that drive results.
- Explore AI tools to deliver more personalized, predictive, and automated customer experiences.
- Be the voice of the customer, making sure their needs and behaviours are at the heart of decision making.
- Mentor and manage an Email Specialist, keeping our clients’ campaigns fresh and effective.
- Track and report on CRM performance, from engagement stats to revenue impact.
- Review and manage CRM tools and platforms (Salesforce Marketing Cloud experience is a bonus!).
Essential Experience
- To hit the ground running in this role, you’ll need:
- Solid experience in a CRM or lifecycle marketing role within B2C, ideally with a digital marketplace or e-commerce company.
- A track record of boosting customer retention and engagement through smart CRM strategies that tie back to revenue.
- Strong knowledge of CRM platforms, segmentation, journey building, and automation.
- Great communication skills and the ability to work well with both technical and non-technical teams.
- A customer-first attitude and a real passion for delivering relevant, engaging experiences.
- Analytical thinking and commercial savvy—you know how to use data to guide your decisions.
We encourage applicants from all backgrounds, so if there is anything we can do to make our recruitment processes better for you and to allow you to show your best self, let us know. We also understand that some people require extra time to complete assessments, require alternative application methods and can also benefit from having interview questions or a guide to the type of questions pre-interview. We are open to any suggestions or requests that you may have and are always looking for creative ways to assess talent. Our commitment to you is that you should always feel safe and secure when you’re working with us. Futureheads is a B Corp accredited digital recruitment agency based in London. We specialise in recruiting permanent, contract and freelance digital and tech professionals in creative, data, design, digital marketing, engineering, product, project and programme management, UX and service design jobs.
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CRM Manager employer: Futureheads
Contact Detail:
Futureheads Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM Manager
✨Tip Number 1
Familiarise yourself with the latest trends in CRM strategies, especially within B2C marketplaces. This will not only help you understand the role better but also allow you to discuss innovative ideas during your interview.
✨Tip Number 2
Network with professionals in the CRM and digital marketing space. Attend industry events or webinars where you can meet people who work in similar roles, as they might provide insights or even referrals that could help you land the job.
✨Tip Number 3
Prepare to showcase your analytical skills by gathering examples of how you've used data to drive CRM decisions in past roles. Being able to articulate your thought process and results will impress the hiring team.
✨Tip Number 4
Research the company’s current CRM practices and think about how you could enhance them. Bringing specific suggestions to the interview will demonstrate your proactive approach and genuine interest in the role.
We think you need these skills to ace CRM Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in CRM or lifecycle marketing, especially within B2C environments. Emphasise any achievements related to customer retention and engagement that align with the job description.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for CRM strategies and your ability to communicate effectively with both technical and non-technical teams. Mention specific examples of how you've successfully implemented CRM strategies in the past.
Showcase Analytical Skills: In your application, provide examples of how you've used data to inform your decisions and optimise campaigns. Highlight any experience with CRM platforms and tools, particularly Salesforce Marketing Cloud if applicable.
Demonstrate Creativity: Since the role requires creativity in strategy development, include examples of innovative campaigns you've designed or executed. Discuss how you approached experimentation and what results you achieved.
How to prepare for a job interview at Futureheads
✨Showcase Your CRM Expertise
Be prepared to discuss your previous experience in CRM or lifecycle marketing roles. Highlight specific strategies you've implemented that boosted customer retention and engagement, especially in a B2C environment.
✨Demonstrate Analytical Skills
Since the role requires diving into data to optimise campaigns, come equipped with examples of how you've used data to inform your decisions. Discuss any tools or methodologies you’ve employed to track performance and drive results.
✨Communicate Effectively
Strong communication skills are essential for this position. Practice articulating your ideas clearly and confidently, especially when discussing your rationale behind CRM strategies. Be ready to engage with both technical and non-technical stakeholders.
✨Emphasise Customer-Centric Thinking
The company values a customer-first attitude. Prepare to share instances where you’ve put customer needs at the forefront of your decision-making process. Discuss how you’ve designed campaigns that resonate with users and enhance their experience.
