Brand Strategist - AI Orchestration

Overview

Brand Strategist – AI Orchestration – FutureBrand is the flagship branding agency within the multi-award-winning global advertising agency network McCann Worldgroup. Hybrid role with 3 days in our Bishopsgate London Office.

We’re FutureBrand, a diverse brand, experience and design community focused on measuring and maximizing brand behaviour by connecting corporate purpose with everyday lived experience. Our work delivers our purpose: To transform the future of businesses by changing how their brands behave today. Our shared values — Progressive, Adaptable, Collaborative and Empowering — put difference and diversity at our core. We’re looking for a strategic, creative, and technically fluent individual to support the orchestration and execution of AI-driven brand development projects, working closely with the Global Director to operationalize multi-agent systems, evaluate brand frameworks, and ensure brand applications align with core personality traits and strategic intent.

You will play a crucial role in delivering client projects from brand strategy and design development through brand governance and beyond, exploring new technologies to achieve greater outcomes for client projects and applying them in practice.

Key Responsibilities

• AI Project Management
  • Support the design and execution of multi-agent orchestration workloads for brand evaluation.
  • Coordinate inputs across creative, strategic, legal, cultural, and audience simulation agents.
  • Maintain documentation and version control of framework iterations.
• Brand Strategy Framework Evaluation
  • Develop and manage data-driven scoring systems to assess brand essence, personality, and benefit alignment.
  • Facilitate internal reviews of visual and verbal brand identity, packaging, design applications, messaging, and other creative outputs against brand traits.
  • Create data dashboards and reports summarizing agent evaluations and recommendations.
• Tooling & Automation
  • Collaborate with teams across the group to refine agent models and scoring and insights.
  • Identify opportunities to automate repetitive tasks and improve workflow efficiency.
  • Support integration of AI tools into existing brand development processes — from strategy to design, to brand governance and activation.
• Cross-Functional Collaboration
  • Ensure brand strategy frameworks and models are tested and validated across the key global markets.
  • Monitor cultural fit and regulatory compliance of brand expressions.

Skills & Competencies

• Experience in brand strategy, creative development, or marketing operations.
• Familiarity with AI and ML tools, orchestration platforms, or multi-agent systems.
• Strong analytical and communications skills.
• Comfortable working across disciplines — creative, strategic, legal, and technical.
• Detail oriented with a passion for integrity and innovation.

Preferred Skills

• Knowledge of brand strategy frameworks and personality modelling.
• Knowledge of the Microsoft Azure AI and Cognitive services.
• Proficiency in project management tools (e.g., Notion, Asana, Airtable).
• Ability to interpret and visualize data (e.g., dashboards, scorecards).

Equal Opportunities

We believe that ideas get better when they are inherently diverse and shared in highly inclusive ways and we want to hear from those who think differently from us. We truly believe in the strength of diversity and the richness it can bring. By bringing different people together great things happen.

FutureBrand is an equal opportunity employer (EEO). We provide equal employment opportunities to all qualified applicants without regard to race, colour, religion, sex, sexual orientation, gender identity, national origin, age, protected veteran or disabled status, or genetic information. FutureBrand is a disability-confident committed employer and will guarantee an interview to any disabled candidate who meets the minimum criteria for the role. Exceptions may apply if due to the volume of applications we are not able to interview all eligible candidates who qualify under the scheme. If you have a disability, we want everyone to feel at ease when going through our recruitment process. We are working to make our website and processes more accessible; if you encounter any issues and would like this information in an alternative format, or if you need further support with your application, please contact us at FBHR@futurebrand.com for any adjustments you may need to perform at your best.

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Marketing and Sales

Industries

• Advertising Services

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London, England, United Kingdom 3 days ago