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- Tasks: Lead the News & Wealth Retention team to enhance customer engagement and reduce churn.
- Company: Join Future, a global leader in specialist media with over 3,000 employees across 200+ brands.
- Benefits: Enjoy uncapped leave, profit-sharing bonuses, and share purchase opportunities in a hybrid work environment.
- Why this job: Be part of a dynamic team focused on customer experience and innovative retention strategies.
- Qualifications: Experience in retention or CRM marketing, strong analytical skills, and a strategic mindset required.
- Other info: Embrace diversity and inclusion in a workplace that values every perspective.
The predicted salary is between 29000 - 50000 £ per year.
Reporting into the Head of Customer Value, this role is an exciting opportunity to join our fast-paced customer revenues team, to deliver a best in class customer retention strategy on our high profile UK News & Wealth brands.
We’re looking for an experienced marketer to lead the News & Wealth Retention team. This role is responsible for driving yield and revenue, improving lifetime value across our subscriber base by delivering retention and engagement marketing initiatives to reduce churn and win back customers. You’ll be experienced in retention analytics and confident in using data to build out strategic recommendations. Above all, you will be customer centric and will always deliver a first class customer experience, whilst reviewing how we can reduce costs and maximise our retention budget to support LTV across the business.
Experience that will put you ahead of the curve:
- A specialist in retention or CRM marketing, ideally from a subscriptions background
- Knowledge of CRM/CDP Platforms and automated digital journeys
- You’ll be a strategic thinker with the ability to manage a team and identify opportunities in line with business goals and priorities
- Excellent analytical skills and ability to clearly communicate results and recommendations, both verbally and in written formats
- Experience with building and monitoring customer lifecycles, ideally within a recurring revenue model
What’s in it for you:
- The expected range for this role is £35,000 - £60,000.
- This is a Hybrid role from our London Office, working three days from the office, two from home.
- Uncapped leave, because we trust you to manage your workload and time
- When we hit our targets, enjoy a share of our profits with a bonus
- Refer a friend and get rewarded when they join
- Wellbeing support with access to our Colleague Assistant Programmes
- Opportunity to purchase shares in Future, with our Share Incentive Plan
We’re Future, the global leader in specialist media. With over 3,000 employees working across 200+ media brands, Future is a prime destination for passionate people worldwide looking to consume trusted, expert content that educates and inspires action - both online and off - through our specialist websites, magazines, events, newsletters, podcasts and social spaces. We’ve got ambitious plans that further build on our growth momentum and unlock new opportunities – and we’re looking for driven people who want to be a part of it!
Our Future, Our Responsibility - Inclusion and Diversity at Future:
We embrace and celebrate diversity, making it part of who we are. Different perspectives spark ideas, fuel creativity, and push us to innovate. That’s why we’re building a workplace where everyone feels valued, respected, and empowered to thrive. When it comes to hiring, we keep it fair and inclusive, welcoming talent from every walk of life. It’s not just about what you bring to the table — it’s about making sure the table has room for everyone. Because a diverse team isn’t just good for business. It’s the Future.
Please let us know if you need any reasonable adjustments made so we can give you the best experience!
Head of Retention Marketing - 12 Month FTC employer: Future
Contact Detail:
Future Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Retention Marketing - 12 Month FTC
✨Tip Number 1
Familiarise yourself with the latest trends in retention marketing, especially within subscription models. This will not only help you understand the landscape but also allow you to speak confidently about innovative strategies during your interview.
✨Tip Number 2
Showcase your analytical skills by preparing examples of how you've used data to drive retention strategies in previous roles. Be ready to discuss specific metrics and outcomes that demonstrate your impact on customer lifetime value.
✨Tip Number 3
Research StudySmarter's current retention initiatives and think about how you could enhance them. Bringing fresh ideas to the table during your discussions can set you apart from other candidates.
✨Tip Number 4
Network with professionals in the retention marketing space, particularly those who have experience in the media or subscription sectors. Engaging with industry peers can provide insights and potentially valuable connections that may help you in the application process.
We think you need these skills to ace Head of Retention Marketing - 12 Month FTC
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in retention marketing and CRM, especially within a subscriptions context. Use specific examples that demonstrate your ability to drive yield and improve customer lifetime value.
Craft a Compelling Cover Letter: In your cover letter, express your passion for customer-centric marketing. Discuss how your strategic thinking and analytical skills can contribute to the company's goals, particularly in reducing churn and enhancing customer engagement.
Showcase Analytical Skills: Provide examples of how you've used data analytics to inform marketing strategies in previous roles. Highlight any specific tools or platforms you are familiar with, as this will resonate well with the hiring team.
Demonstrate Leadership Experience: If you have experience managing teams, be sure to mention it. Discuss how you've led projects or initiatives that align with the responsibilities of the Head of Retention Marketing role, showcasing your ability to identify opportunities and drive results.
How to prepare for a job interview at Future
✨Showcase Your Retention Expertise
Make sure to highlight your experience in retention or CRM marketing, especially if you have a background in subscriptions. Be prepared to discuss specific strategies you've implemented that successfully reduced churn and improved customer lifetime value.
✨Demonstrate Analytical Skills
Since the role requires strong analytical skills, come ready to discuss how you've used data to inform your marketing strategies. Bring examples of how you've communicated results and recommendations effectively, both verbally and in writing.
✨Understand Customer Centricity
Emphasise your customer-centric approach during the interview. Share examples of how you've prioritised customer experience in your previous roles and how this has positively impacted retention rates.
✨Prepare for Team Management Questions
As this role involves leading a team, be ready to discuss your leadership style and how you manage and motivate your team. Think of examples where you've identified opportunities aligned with business goals and how you’ve driven your team towards achieving them.
