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For Companies At a Glance
- Tasks: Lead the News & Wealth Retention team to enhance customer engagement and reduce churn.
- Company: Join Future, a global leader in specialist media with over 3,000 employees.
- Benefits: Enjoy hybrid working, uncapped leave, profit-sharing bonuses, and share purchase opportunities.
- Why this job: Be part of a dynamic team focused on customer experience and innovative marketing strategies.
- Qualifications: Experience in retention or CRM marketing, strong analytical skills, and team management abilities required.
- Other info: Embrace diversity and inclusion in a workplace that values every perspective.
The predicted salary is between 28000 - 48000 £ per year.
Reporting into the Head of Customer Value, this role is an exciting opportunity to join our fast-paced customer revenues team, to deliver a best in class customer retention strategy on our high profile UK News & Wealth brands.
What You'll Be Doing
- Lead the News & Wealth Retention team.
- Drive yield and revenue, improving lifetime value across our subscriber base by delivering retention and engagement marketing initiatives to reduce churn and win back customers.
- Utilise retention analytics and data to build out strategic recommendations.
- Deliver a first class customer experience while reviewing how to reduce costs and maximise the retention budget to support LTV across the business.
Experience That Will Put You Ahead Of The Curve
- A specialist in retention or CRM marketing, ideally from a subscriptions background.
- Knowledge of CRM/CDP Platforms and automated digital journeys.
- Strategic thinker with the ability to manage a team and identify opportunities in line with business goals and priorities.
- Excellent analytical skills and ability to clearly communicate results and recommendations, both verbally and in written formats.
- Experience with building and monitoring customer lifecycles, ideally within a recurring revenue model.
What's In It For You
- The expected range for this role is £35,000 - £60,000.
- This is a Hybrid role from our London Office, working three days from the office, two from home.
- Uncapped leave, because we trust you to manage your workload and time.
- When we hit our targets, enjoy a share of our profits with a bonus.
- Refer a friend and get rewarded when they join.
- Wellbeing support with access to our Colleague Assistant Programmes.
- Opportunity to purchase shares in Future, with our Share Incentive Plan.
Who Are We...
We're Future, the global leader in specialist media. With over 3,000 employees working across 200+ media brands, Future is a prime destination for passionate people worldwide looking to consume trusted, expert content that educates and inspires action - both online and off - through our specialist websites, magazines, events, newsletters, podcasts and social spaces.
We've got ambitious plans that further build on our growth momentum and unlock new opportunities - and we're looking for driven people who want to be a part of it!
Our Future, Our Responsibility - Inclusion and Diversity at Future
We embrace and celebrate diversity, making it part of who we are. Different perspectives spark ideas, fuel creativity, and push us to innovate. That's why we're building a workplace where everyone feels valued, respected, and empowered to thrive. When it comes to hiring, we keep it fair and inclusive, welcoming talent from every walk of life. It's not just about what you bring to the table — it's about making sure the table has room for everyone. Because a diverse team isn't just good for business. It's the Future.
Please let us know if you need any reasonable adjustments made so we can give you the best experience!
Head of Retention Marketing - 12 Month FTC employer: Future
Contact Detail:
Future Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Retention Marketing - 12 Month FTC
✨Tip Number 1
Familiarise yourself with the latest trends in retention marketing, especially within subscription models. Understanding what works in the industry will help you speak confidently about strategies during interviews.
✨Tip Number 2
Network with professionals in the retention and CRM marketing space. Attend relevant webinars or local meetups to connect with others who can provide insights or even referrals for the role.
✨Tip Number 3
Prepare to discuss specific examples of how you've used data analytics to drive retention strategies in your previous roles. Being able to articulate your impact on customer lifetime value will set you apart.
✨Tip Number 4
Research Future's brands and their current retention strategies. Tailoring your conversation to show how your experience aligns with their goals will demonstrate your genuine interest in the position.
We think you need these skills to ace Head of Retention Marketing - 12 Month FTC
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in retention marketing and CRM, especially if you have a background in subscriptions. Use specific examples that demonstrate your ability to drive yield and revenue.
Craft a Compelling Cover Letter: In your cover letter, emphasise your customer-centric approach and how you've successfully implemented retention strategies in the past. Mention your analytical skills and how they have contributed to improving customer lifetime value.
Showcase Relevant Skills: Clearly outline your knowledge of CRM/CDP platforms and automated digital journeys. Provide examples of how you've used data to make strategic recommendations in previous roles.
Prepare for Potential Questions: Anticipate questions related to your experience with customer lifecycles and retention analytics. Be ready to discuss specific initiatives you've led that reduced churn or improved engagement.
How to prepare for a job interview at Future
✨Showcase Your Retention Expertise
Make sure to highlight your experience in retention marketing, especially within a subscriptions background. Be prepared to discuss specific strategies you've implemented that successfully reduced churn and improved customer lifetime value.
✨Demonstrate Analytical Skills
Since the role requires strong analytical skills, come equipped with examples of how you've used data to inform your marketing strategies. Discuss any tools or platforms you've used for CRM and analytics, and be ready to explain how you interpret data to drive decisions.
✨Communicate Clearly
Effective communication is key in this role. Practice articulating your ideas and recommendations clearly, both verbally and in writing. You might be asked to present a case study or a past project, so ensure you can convey your thought process and results succinctly.
✨Emphasise Customer-Centricity
Future values a first-class customer experience, so be prepared to discuss how you've prioritised customer needs in your previous roles. Share examples of how you've tailored marketing initiatives to enhance customer engagement and satisfaction.
