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For Companies At a Glance
- Tasks: Lead subscription growth and oversee digital marketing strategies across teams.
- Company: Future is a global leader in specialist media with over 3,000 employees.
- Benefits: Enjoy uncapped leave, profit-sharing bonuses, and share purchase opportunities.
- Why this job: Join a dynamic team driving impactful growth in a diverse and inclusive environment.
- Qualifications: Must have senior experience in digital growth and managing large budgets.
- Other info: This is a hybrid role based in Bath or London, with flexible working options.
The predicted salary is between 60000 - 80000 £ per year.
We're looking for someone to lead the commercial engine behind Future's subscription growth. The Growth Marketing Director is a senior hire who will run two cross-functional squads, oversee our digital performance marketing strategy, and build the systems that allow us to scale subscriber acquisition efficiently across our portfolio. You will build on real momentum: strong brands, a scaled subscriber base, and meaningful investment already in place. The brief now is to sharpen, accelerate, and scale what works—commercially and operationally. Our brands are strong, our subscriber base is large, and the leadership support is in place. What we need now is a strategic operator who can bring sharper structure, better attribution, faster testing cycles, and stronger economics to how we grow. This is one of the most commercially impactful roles in the business. The Growth Director will operate with broad influence—across brand, product, editorial, data, and finance—and will be trusted to lead the system that drives acquisition performance, not just the campaigns.
What you’ll be doing
- Subscriptions are a top-three strategic priority for Future. We’re shifting from fragmented acquisition efforts to a unified, centre-led growth model: a repeatable system built on test-and-learn rigour, full-funnel optimisation, and measurable ROI.
- Reporting to the Senior Director of Subscriptions, the Growth Director will:
- Lead performance marketing across UK and US markets
- Be responsible for both Tier 1 brand acquisition and digital growth for Tier 2/3 brands
- Be the growth marketing centre of excellence—providing the infrastructure, playbooks, and insight to help brand teams scale acquisition, improve customer journeys, and embed test-and-learn rigour
- Drive CAC:LTV outcomes across the portfolio and report on revenue contribution, growth pacing, and forecast accuracy
Experience that will put you ahead of the curve
- Must-Have Experience
- Senior digital growth/performance marketing leader in a scaled DTC, media, or subscription-led business
- Ownership of large budgets (£5m+ annually) and clear track record improving CAC:LTV
- Demonstrable experience leading cross-functional growth teams and working across data, creative, lifecycle, and product
- Familiar with marketing attribution, CRM journeys, CRO, and analytics tooling (e.g. GA4, Looker, CDPs)
- Experience managing agency relationships alongside in-house teams
- Background in content, publishing, or brand portfolios
- Exposure to US and UK consumer growth dynamics
- Built or led a centre of excellence in marketing or growth
What’s in it for you
- The expected range for this role is £70,000 - £80,000
- This is a Hybrid role from our Bath or London Office, working three days from the office, two from home
- Plus more great perks, which include:
- Uncapped leave, because we trust you to manage your workload and time
- When we hit our targets, enjoy a share of our profits with a bonus
- Refer a friend and get rewarded when they join Future
- Wellbeing support with access to our Colleague Assistant Programmes
- Opportunity to purchase shares in Future, with our Share Incentive Plan
Who are we…
We’re Future, the global leader in specialist media. With over 3,000 employees working across 200+ media brands, Future is a prime destination for passionate people worldwide looking to consume trusted, expert content that educates and inspires action - both online and off - through our specialist websites, magazines, events, newsletters, podcasts and social spaces. We’ve got ambitious plans that further build on our growth momentum and unlock new opportunities – and we’re looking for driven people who want to be a part of it!
Our Future, Our Responsibility - Inclusion and Diversity at Future
We embrace and celebrate diversity, making it part of who we are. Different perspectives spark ideas, fuel creativity, and push us to innovate. That’s why we’re building a workplace where everyone feels valued, respected, and empowered to thrive. When it comes to hiring, we keep it fair and inclusive, welcoming talent from every walk of life. It’s not just about what you bring to the table — it’s about making sure the table has room for everyone. Because a diverse team isn’t just good for business. It’s the Future. Please let us know if you need any reasonable adjustments made so we can give you the best experience! Find out more about Our Future, Our Responsibility on our website.
Growth Marketing Director employer: Future
Contact Detail:
Future Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Growth Marketing Director
✨Tip Number 1
Familiarise yourself with the latest trends in digital performance marketing, especially in subscription models. Understanding the nuances of CAC:LTV ratios and how to optimise them will give you a significant edge during discussions.
✨Tip Number 2
Network with professionals in the DTC and media sectors. Engaging with others who have experience in leading cross-functional teams can provide insights and potentially valuable connections that may help you stand out.
✨Tip Number 3
Prepare to discuss specific examples of how you've successfully implemented test-and-learn strategies in previous roles. Being able to articulate your approach to full-funnel optimisation will demonstrate your strategic thinking.
✨Tip Number 4
Research Future's brands and their current subscriber acquisition strategies. Showing that you understand their market position and can contribute to their growth will make a strong impression during your interactions.
We think you need these skills to ace Growth Marketing Director
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in digital growth and performance marketing. Focus on your achievements in managing large budgets and leading cross-functional teams, as these are key aspects of the Growth Marketing Director role.
Craft a Compelling Cover Letter: In your cover letter, emphasise your strategic approach to subscriber acquisition and your familiarity with marketing attribution and analytics tools. Use specific examples from your past roles to demonstrate how you have successfully driven growth.
Showcase Leadership Skills: Highlight your experience in leading teams and working collaboratively across departments. Mention any instances where you have built or improved systems for growth, as this aligns with the expectations for the role.
Research Future: Familiarise yourself with Future's brands and their current market strategies. Understanding their approach to subscriptions and growth will allow you to tailor your application and show how you can contribute to their goals.
How to prepare for a job interview at Future
✨Showcase Your Strategic Thinking
As a Growth Marketing Director, you'll need to demonstrate your ability to think strategically. Prepare examples of how you've successfully led cross-functional teams and implemented growth strategies in previous roles. Highlight specific metrics that showcase your impact on subscriber acquisition and revenue growth.
✨Familiarise Yourself with Performance Metrics
Understanding key performance indicators like CAC:LTV is crucial for this role. Be ready to discuss how you've improved these metrics in past positions. Bring insights into how you would approach measuring and optimising these outcomes at Future.
✨Prepare for Cross-Functional Collaboration
This position requires working closely with various departments such as brand, product, and finance. Think of examples where you've successfully collaborated across teams to achieve common goals. Emphasise your communication skills and ability to lead diverse groups towards a unified objective.
✨Demonstrate Your Knowledge of Market Dynamics
With experience in both UK and US markets being a nice-to-have, it's important to show your understanding of consumer behaviour in these regions. Research current trends and be prepared to discuss how they might influence Future's growth strategy. This will show your proactive approach and industry knowledge.
