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For Companies At a Glance
- Tasks: Lead the charge in optimising conversion rates and driving growth through innovative experimentation.
- Company: Join a global media leader with iconic brands that inspire millions.
- Benefits: Enjoy a competitive salary, hybrid work, uncapped leave, and profit-sharing bonuses.
- Why this job: Make a real impact on user journeys and help shape the future of digital media.
- Qualifications: Experience in CRO, A/B testing, and a knack for turning data into compelling stories.
- Other info: Be part of a diverse team that values creativity and innovation.
The predicted salary is between 55000 - 60000 £ per year.
Who Are We
Future is a global leader in specialist media, with 250+ iconic brands reaching hundreds of millions worldwide. Audiences turn to us daily for trusted content, insight, and inspiration across news, lifestyle, technology, games, wealth, homes, and more. Our portfolio includes The Week, Kiplinger, PC Gamer, Wallpaper, and woman&home. Subscriptions are a strategic priority and our flagship brands are critical growth drivers.
Responsibilities
The Conversion Rate Optimisation Lead (CRO Lead) will be a pivotal member of the Growth Squad, responsible for establishing, coordinating and scaling a best-in-class Growth CRO and experimentation program across the full funnel – from first click and landing pages through to checkout, onboarding and early‑life engagement. This role is instrumental in improving CAC efficiency and LTV by driving higher conversion rates throughout the user journey and increasing test velocity across teams.
Qualifications
- Proven experience building and scaling full-funnel CRO and experimentation programs within high-growth digital businesses
- Expertise in A/B testing platforms (Optimizely, VWO, AB Tasty, Adobe Target) and experimentation methodology
- Strong foundation in statistics, test design and hypothesis-driven optimisation
- Proficiency with analytics tools (GA, Adobe Analytics) and behavioural analytics (Hotjar, ContentSquare, Glassbox)
- Solid understanding of UX/UI principles and behavioural psychology as they drive conversion and user retention
- Able to translate complex data into compelling commercial narratives
- Experience influencing cross-functional stakeholders and driving alignment
Benefits & Compensation
The expected range for this role is £55,000 – £60,000. This is a hybrid role from our Bath or London office, working three days from the office and two from home. Additional perks include uncapped leave, a profit‑share bonus when we hit targets, a referral reward program, well‑being support through our Colleague Assistant Programmes, and an opportunity to purchase shares via our Share Incentive Plan. Internal job family level P5.
Inclusion & Diversity
We embrace and celebrate diversity, making it part of who we are. Different perspectives spark ideas, fuel creativity, and push us to innovate. We build a workplace where everyone feels valued, respected, and empowered to thrive.
Adjustments
Please let us know if you need any reasonable adjustments to give you the best experience.
Conversion Rate Optimisation Lead employer: Future
Contact Detail:
Future Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Conversion Rate Optimisation Lead
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. We all know that sometimes it’s not just what you know, but who you know that can help you land that dream job.
✨Tip Number 2
Prepare for interviews by practising common questions and showcasing your expertise in CRO. We recommend using the STAR method (Situation, Task, Action, Result) to structure your answers and make a lasting impression.
✨Tip Number 3
Showcase your skills with a portfolio of your past work. Include case studies that highlight your success in improving conversion rates and user engagement. We love seeing tangible results!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we’re always on the lookout for passionate candidates who want to join our team.
We think you need these skills to ace Conversion Rate Optimisation Lead
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Conversion Rate Optimisation Lead. Highlight your experience with CRO and experimentation programs, and don’t forget to mention any A/B testing platforms you’ve worked with!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you’re passionate about conversion optimisation and how your skills can help us drive growth. Be specific about your achievements and how they relate to our goals.
Showcase Your Data Skills: Since this role involves translating complex data into narratives, make sure to highlight your proficiency with analytics tools. Share examples of how you've used data to influence decisions and improve conversion rates in previous roles.
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates from our team!
How to prepare for a job interview at Future
✨Know Your Numbers
As a Conversion Rate Optimisation Lead, you'll need to be comfortable with data. Brush up on your statistics and be ready to discuss how you've used data to drive conversion rates in the past. Prepare specific examples of A/B tests you've conducted and the results they yielded.
✨Understand the User Journey
Familiarise yourself with the full funnel from first click to checkout. Be prepared to talk about how you would approach optimising each stage of the user journey. Think about how UX/UI principles play into this and have some ideas ready on how to enhance user retention.
✨Showcase Your Experimentation Skills
Make sure you can discuss your experience with A/B testing platforms like Optimizely or VWO. Highlight any successful experiments you've led and how they contributed to growth. This is your chance to demonstrate your expertise in experimentation methodology.
✨Communicate Effectively
You'll need to influence cross-functional stakeholders, so practice articulating complex data in a way that's easy to understand. Prepare to share how you've aligned teams around a common goal in previous roles, showcasing your ability to drive collaboration and buy-in.
