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- Tasks: Analyse and report on Google search performance for PPC and SEO channels.
- Company: Join Go.Compare, a leading price comparison site under Future PLC.
- Benefits: Enjoy uncapped leave, profit-sharing bonuses, and share purchase opportunities.
- Why this job: Make an impact by translating data into actionable insights for marketing strategies.
- Qualifications: Experience in PPC and SEO analysis with strong analytical skills.
- Other info: Hybrid role with flexible hours and a commitment to diversity and inclusion.
The predicted salary is between 24000 - 32000 £ per year.
We are looking for a Search Analyst to monitor, analyse, and report on Google search performance across both paid (PPC) and organic (SEO) channels. This role is responsible for delivering a holistic view of search performance, including combined metrics such as total click-through and overall search visibility. You will also translate market and search insights into clear context on user intent and search behaviour to support marketing and product decisions.
Key Responsibilities:
- Monitor and report on Google search performance across PPC and SEO, including impressions, clicks, CTR, conversions, and spend.
- Develop and maintain dashboards and recurring reports that provide a combined view of paid and organic search performance.
- Analyse combined search metrics (total CTR, blended click share, cannibalization or lift between PPC and SEO).
- Identify trends, opportunities, and risks in search performance based on keyword, category and device.
- Translate search and market data into insights about user intent, demand, and search behaviour.
- Partner with marketing and trading teams to provide data-driven recommendations.
- Support campaign planning and optimisation by identifying keyword opportunities and performance gaps.
- Ensure data accuracy and consistency across search platforms and reporting tools.
Experience that will put you ahead of the curve
Essential Skills:
- Experience analyzing PPC and SEO performance, ideally within Google Search (Google Ads, Search Console).
- Strong analytical skills with the ability to synthesize data from multiple sources.
- Experience building dashboards and reports in analytics or BI tools.
- Ability to clearly communicate insights and recommendations to non-technical stakeholders.
Desired Skills:
- Experience with blended or integrated search reporting (PPC + SEO).
- Familiarity with keyword research tools and competitive search analysis.
- Understanding of attribution and the interaction between paid and organic search.
- Experience translating macro market trends into actionable insights.
- Predictive modelling and forecasting experience.
What's in it for you
The expected range for this role is £30,000 - £40,000. This is a Hybrid role from our Cardiff Office, working three days from the office, two from home.
Plus more great perks, which include:
- Uncapped leave, because we trust you to manage your workload and time.
- When we hit our targets, enjoy a share of our profits with a bonus.
- Refer a friend and get rewarded when they join.
- Future Wellbeing support with access to our Colleague Assistant Programmes.
- Opportunity to purchase shares in Future, with our Share Incentive Plan.
Who are we…
We’re Go.Compare, part of Future PLC. We’re a price comparison site passionate about finding our customers savvy insurance deals. We pride ourselves on being a fun but fair place to work, with flexible hours and plenty of perks, thanks to the Future community teams’ hard work making sure each team member is treated equally.
We embrace and celebrate diversity, making it part of who we are. Different perspectives spark ideas, fuel creativity, and push us to innovate. That’s why we’re building a workplace where everyone feels valued, respected, and empowered to thrive.
Please let us know if you need any reasonable adjustments made so we can give you the best experience!
Search Analyst (PPC/SEO) - Go.Compare in Cardiff employer: Future
Contact Detail:
Future Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Search Analyst (PPC/SEO) - Go.Compare in Cardiff
✨Tip Number 1
Get your networking game on! Connect with folks in the industry, especially those at Go.Compare. LinkedIn is a great place to start. A friendly message can go a long way in getting your foot in the door.
✨Tip Number 2
Show off your analytical skills! Prepare to discuss how you've tackled PPC and SEO challenges in the past. Bring examples of dashboards or reports you've created to demonstrate your expertise.
✨Tip Number 3
Practice makes perfect! Get ready for potential interviews by rehearsing answers to common questions about search performance metrics. We want you to feel confident when discussing user intent and search behaviour.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you're genuinely interested in joining the Go.Compare team!
We think you need these skills to ace Search Analyst (PPC/SEO) - Go.Compare in Cardiff
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Search Analyst role. Highlight your experience with PPC and SEO, and show us how your skills align with what we're looking for. A personal touch goes a long way!
Show Off Your Analytical Skills: We love data! When you’re writing your application, be sure to mention specific examples of how you've analysed search performance in the past. Use metrics and results to demonstrate your impact – we want to see those numbers!
Keep It Clear and Concise: When it comes to your written application, clarity is key. Avoid jargon and make sure your insights are easy to understand. Remember, we want to see how you can communicate complex data to non-technical folks!
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. Plus, it shows us you're keen on joining the Go.Compare team!
How to prepare for a job interview at Future
✨Know Your Metrics
Before the interview, brush up on key PPC and SEO metrics like CTR, conversions, and impressions. Be ready to discuss how you’ve used these metrics in past roles to drive performance and make data-driven decisions.
✨Showcase Your Analytical Skills
Prepare examples of how you've synthesised data from multiple sources to identify trends or opportunities. Highlight any experience with dashboards or BI tools, as this will demonstrate your ability to present complex data clearly.
✨Understand User Intent
Familiarise yourself with how user intent influences search behaviour. Be prepared to discuss how you would translate market insights into actionable recommendations for marketing and product teams.
✨Communicate Clearly
Practice explaining technical concepts in simple terms, especially for non-technical stakeholders. This skill is crucial for a Search Analyst role, so think of ways to convey your insights effectively during the interview.
