At a Glance
- Tasks: Lead CRM strategy to boost customer loyalty and lifetime value.
- Company: Join Go.Compare, a fun and inclusive price comparison site.
- Benefits: Enjoy uncapped leave, profit-sharing bonuses, and share purchase opportunities.
- Other info: Hybrid role with flexible hours and excellent career development.
- Why this job: Make a real impact on customer engagement and drive business growth.
- Qualifications: Experience in CRM, data analysis, and team leadership required.
The predicted salary is between 60000 - 70000 £ per year.
The Head of CRM will develop and execute the overall customer relationship strategy to maximise retention, loyalty, and customer lifetime value (CLV) and report into the VP of Marketing. This senior leader will oversee the implementation and management of CRM systems, analyse customer data to identify trends, and lead cross-functional efforts to personalise marketing, sales, and customer service interactions, constantly optimising results.
Key Responsibilities
- CRM Strategy: Promote long-term growth through integrated customer engagement, segmentation, and retention strategies
- System Ownership: Manage CRM tech stack (Salesforce)
- Data Insights: Analyse customer behaviour to guide personalisation and inform marketing decisions
- Campaign Delivery: Lead automated, multi-channel journeys (Email, SMS, Push) with targeted segmentation
- Leadership: Hire and develop a data-driven CRM team focused on a customer-centric culture
- Collaboration: Align CRM projects with Sales, Product, and Marketing to meet business goals
- Performance & ROI: Report on key metrics (CLV, Retention, Churn, ROI) to senior stakeholders
- Compliance: Ensure all data practices follow GDPR and governance standards
- Budgeting: Manage CRM spend, forecasting, and tech investment ROI
Experience that will put you ahead of the curve
- Prior experience within CRM, customer experience management, or digital marketing, or in a leadership capacity
- Experience of CRM platforms (Salesforce an advantage) and marketing automation tools
- Analyse data, interpret customer behaviour, and turn insights into relevant marketing strategies
- Demonstrated experience building and managing teams, to motivate and drive performance
- Present complex data to senior stakeholders
What’s in it for you
The expected range for this role is £60,000 - £70,000. This is a Hybrid role from our Cardiff Office, working three days from the office, two from home. Plus more great perks, which include:
- Uncapped leave, because we trust you to manage your workload and time
- When we hit our targets, enjoy a share of our profits with a bonus
- Refer a friend and get rewarded when they join
- Well-being support with access to our Colleague Assistant Programmes
- Opportunity to purchase shares in Future, with our Share Incentive Plan
Who Are We
We’re Go.Compare, part of Future PLC. You’ve probably heard of us - we’re a price comparison site passionate about finding our customers savvy insurance deals. We pride ourselves on being a fun but fair place to work, with flexible hours and plenty of perks, thanks to the Future community teams’ hard work making sure each team member is treated equally. We only collaborate with organisations we can rely on, so we’ve built up a huge network of trusted partners. We’re also authorised and regulated by the Financial Conduct Authority.
A team of bright-eyed insurance experts launched Go.Compare back in November 2006 and we’re still going strong. Based at our office in Cardiff, we’ve worked on getting our customers the best deals, partnered up with the Welsh Rugby Union, crafted engaging TV ads, and so much more.
Our Future, Our Responsibility - Inclusion and Diversity at Future
We embrace and celebrate diversity, making it part of who we are. Different perspectives spark ideas, fuel creativity, and push us to innovate. That’s why we’re building a workplace where everyone feels valued, respected, and empowered to thrive. When it comes to hiring, we keep it fair and inclusive, welcoming talent from every walk of life. It’s not just about what you bring to the table — it’s about making sure the table has room for everyone. Because a diverse team isn’t just good for business. It’s the Future.
Find out more about Our Future, Our Responsibility on our website. Please let us know if you need any reasonable adjustments made so we can give you the best experience! This is a hybrid remote/in-office role.
Head of CRM in Cardiff employer: Future
At Go.Compare, we pride ourselves on being an excellent employer, offering a vibrant work culture in our Cardiff office that champions flexibility and employee well-being. With uncapped leave, profit-sharing bonuses, and opportunities for personal growth within a diverse and inclusive environment, we empower our team to thrive while driving customer-centric strategies. Join us to be part of a dynamic team where your contributions are valued and rewarded.
StudySmarter Expert Advice🤫
We think this is how you could land Head of CRM in Cardiff
✨Tip Number 1
Network like a pro! Reach out to your connections in the CRM and marketing space. Attend industry events or webinars, and don’t be shy about sliding into DMs on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your past CRM successes, data analysis projects, and any campaigns you've led. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by practising common questions related to CRM strategy and data insights. Use the STAR method (Situation, Task, Action, Result) to structure your answers. We want you to shine when discussing how you’ve driven customer loyalty and retention!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are genuinely interested in joining our team at Go.Compare!
We think you need these skills to ace Head of CRM in Cardiff
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the Head of CRM role. Highlight your experience with CRM systems, especially Salesforce, and any leadership roles you've had. We want to see how your skills align with our customer-centric culture!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're passionate about CRM and how you can drive customer loyalty and retention. Be sure to mention specific strategies you've implemented in the past that led to success.
Showcase Your Data Skills:Since this role involves analysing customer behaviour, make sure to include examples of how you've used data insights to inform marketing decisions. We love seeing how you've turned complex data into actionable strategies!
Apply Through Our Website:We encourage you to apply through our website for the best chance of getting noticed. It’s super easy, and you'll be part of our journey to create a fantastic customer experience. Plus, we can't wait to meet you!
How to prepare for a job interview at Future
✨Know Your CRM Inside Out
Make sure you’re well-versed in CRM systems, especially Salesforce. Brush up on how to leverage data insights for customer engagement and retention strategies. Being able to discuss specific examples of how you've used CRM tools in the past will show your expertise.
✨Showcase Your Data Skills
Prepare to talk about how you've analysed customer behaviour and turned those insights into actionable marketing strategies. Bring examples of metrics you've reported on, like CLV and retention rates, to demonstrate your analytical prowess.
✨Demonstrate Leadership Experience
As a senior role, they’ll want to see your leadership skills. Be ready to discuss how you've built and managed teams, motivated them, and driven performance. Share stories that highlight your ability to foster a customer-centric culture.
✨Align with Company Values
Familiarise yourself with the company’s mission and values, especially around diversity and inclusion. Be prepared to discuss how you can contribute to a collaborative environment and align CRM projects with broader business goals.
