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For Companies At a Glance
- Tasks: Drive customer retention strategies and optimise subscriber loyalty through data-driven marketing.
- Company: Join Future, a global leader in specialist media with diverse brands.
- Benefits: Enjoy uncapped leave, profit-sharing bonuses, and hybrid work flexibility.
- Why this job: Make a real impact on subscriber growth while working in a creative, data-savvy environment.
- Qualifications: Experience in retention marketing and strong analytical skills are essential.
- Other info: Be part of a diverse team that values creativity and innovation.
The predicted salary is between 27500 - 27500 £ per year.
Future is a global platform for specialist media with scalable, diversified brands of over 70 print and digital products. We are looking for a data-savvy, proactive Senior Retention Marketing Executive to join our team. Reporting to the Retention Manager, you will be a driving force in executing our customer retention strategy.
What you'll be doing
We are looking for an exceptional retention marketing specialist to join our team. You'll combine data-driven logic with creative flair to ensure our subscribers stay longer, spend more, and love our brands—whether across our iconic print titles or digital propositions. You will implement test and learn roadmaps to reduce churn, win back customers, and optimise LTV. We need a customer-centric communicator who is as comfortable with retention analytics as they are presenting recommendations to stakeholders. Above all, you'll be a champion of the customer experience, ensuring every touchpoint adds value while delivering against our core KPIs. This is a fantastic role for an established senior executive ready for more autonomy. You will move beyond simple execution to take true ownership of key projects that directly impact the growth and loyalty of our global subscriber base.
Experience that will put you ahead of the curve
- Experience in retention or CRM marketing, with subscriptions or recurring revenue background a benefit
- Proven experience in delivering multi-channel marketing campaigns
- Knowledge of CRM/CDP platforms and automated digital journeys
- Experience using Google Workspace apps and collaboration tools
- You're comfortable with data and can turn a spreadsheet into a clear recommendation.
- You can explain "the why" behind a campaign to stakeholders and write compelling marketing copy that converts.
- Excellent copywriting skills.
- Have a creative approach to problem solving, managing solutions from start to finish
- You're always looking for a way to A/B test a subject line, an offer, or a layout.
- Knowledge of the latest opportunities and trends within retention marketing
What's in it for you
The expected range for this role is up to £27,500. This is a Hybrid role from our Bath Office, working three days from the office, two from home… Plus more great perks, which include;
- Uncapped leave, because we trust you to manage your workload and time
- When we hit our targets, enjoy a share of our profits with a bonus
- Refer a friend and get rewarded when they join Future
- Well-being support with access to our Colleague Assistant Programmes
- Opportunity to purchase shares in Future, with our Share Incentive Plan
Who are we…
We're Future, the global leader in specialist media. With over 3,000 employees working across 200+ media brands, Future is a prime destination for passionate people worldwide looking to consume trusted, expert content that educates and inspires action - both online and off - through our specialist websites, magazines, events, newsletters, podcasts and social spaces. We've got ambitious plans that further build on our growth momentum and unlock new opportunities – and we're looking for driven people who want to be a part of it!
Our Future, Our Responsibility - Inclusion and Diversity at Future
We embrace and celebrate diversity, making it part of who we are. Different perspectives spark ideas, fuel creativity, and push us to innovate. That's why we're building a workplace where everyone feels valued, respected, and empowered to thrive. When it comes to hiring, we keep it fair and inclusive, welcoming talent from every walk of life. It's not just about what you bring to the table — it's about making sure the table has room for everyone. Because a diverse team isn't just good for business. It's the Future.
Please let us know if you need any reasonable adjustments made so we can give you the best experience!
Senior Retention Marketing Lead Subscriptions Growth in Bath employer: Future
Contact Detail:
Future Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Retention Marketing Lead Subscriptions Growth in Bath
✨Tip Number 1
Get to know the company inside out! Research Future's brands and their unique selling points. This way, when you chat with us, you can show off your knowledge and passion for what we do.
✨Tip Number 2
Network like a pro! Connect with current employees on LinkedIn or attend industry events. Building relationships can give you insider info and might just land you a referral!
✨Tip Number 3
Prepare for interviews by practising common questions and crafting your own success stories. We love hearing about how you've tackled challenges and driven results in previous roles.
✨Tip Number 4
Don’t forget to follow up after your interview! A quick thank-you email can keep you top of mind and show us that you're genuinely interested in joining our team.
We think you need these skills to ace Senior Retention Marketing Lead Subscriptions Growth in Bath
Some tips for your application 🫡
Show Your Data Savvy: We want to see how you can turn numbers into narratives! Highlight your experience with data-driven marketing and how you've used analytics to boost retention. Make sure to include specific examples that showcase your skills.
Craft Compelling Copy: Your copywriting skills are key, so don’t hold back! Use your application to demonstrate your ability to write engaging marketing content. Whether it’s a catchy subject line or persuasive messaging, let your creativity shine through.
Be Customer-Centric: Show us how you’ve championed the customer experience in your previous roles. Share stories about how you’ve improved customer touchpoints and reduced churn. We love candidates who put the customer first!
Apply Through Our Website: We encourage you to apply directly through our website for the best chance of success. It’s the easiest way for us to keep track of your application and ensure it gets the attention it deserves. Don’t miss out!
How to prepare for a job interview at Future
✨Know Your Data
As a Senior Retention Marketing Lead, you'll need to be data-savvy. Brush up on your analytics skills and be ready to discuss how you've used data to drive retention strategies in the past. Prepare examples of how you've turned insights into actionable recommendations.
✨Showcase Your Creativity
This role requires a blend of data-driven logic and creative flair. Think about campaigns you've executed that combined both elements. Be prepared to share your thought process behind A/B testing and how you’ve creatively solved problems in previous roles.
✨Communicate Effectively
You’ll need to present your ideas to stakeholders, so practice explaining your strategies clearly and concisely. Use storytelling techniques to make your points relatable and engaging. Remember, it’s not just about the 'what' but also the 'why' behind your campaigns.
✨Stay Updated on Trends
Retention marketing is always evolving, so show that you're on top of the latest trends and opportunities. Research recent developments in CRM and subscription models, and be ready to discuss how these could impact Future's strategy. This will demonstrate your passion and commitment to the field.