At a Glance
- Tasks: Lead member communications and create engaging customer journeys.
- Company: Join a forward-thinking company with a focus on innovation and collaboration.
- Benefits: Competitive salary, hybrid work, uncapped leave, and profit-sharing bonuses.
- Other info: Enjoy a dynamic work environment with opportunities for growth and leadership.
- Why this job: Make a real impact by transforming casual visitors into loyal members.
- Qualifications: 5+ years in CRM, strong analytical skills, and creative copywriting ability.
The predicted salary is between 40000 - 50000 £ per year.
As the Membership CRM Lead, you will be the architect of our member communications. Reporting to the Head of CRM - Customer Journeys, you'll oversee the end-to-end management of marketing activity. This management encompasses strategy, creation, execution, and optimisation across email, onsite messaging, and push notifications. Your mission is to build seamless customer journeys that turn casual visitors into loyal members. While the Membership Squad defines the 'what', you will lead the 'how', ensuring every touchpoint is timely, relevant, and perfectly aligned with our brand voice.
Qualifications
- CRM Expertise - 5+ years of proven CRM experience (Publishing/Media sector desirable)
- Lifecycle Marketing - Strong track record of building automated customer journeys that increase engagement, reduce churn and increase LTV (knowledge of Selligent Marketing Cloud desirable)
- Analytical Mindset - Comfortable with data - you don't just report numbers, you explain what they mean and how to improve them
- Copywriting & Creative Eye - Ability to write engaging, brand-aligned copy and provide clear briefs for design assets
- Technical Savvy - Basic understanding of HTML/CSS for email and experience with audience segmentation logic
- People Management - Previous experience managing at least one direct report or demonstrated readiness to step into a formal leadership role
- Strong Communication - Ability to provide clear, constructive feedback and brief junior team members effectively on complex campaign requirements
- Cross-Functional Collaboration - Proven ability to work and communicate effectively across Marketing, Product, and Brand teams
Benefits
- Salary: £40,000 - £50,000
- This is a Hybrid role from our Bath or London Office, working three days from the office, two from home
- Uncapped leave, because we trust you to manage your workload and time
- When we hit our targets, enjoy a share of our profits with a bonus
- Refer a friend and get rewarded when they join
- Future Well-being support with access to our Colleague Assistant Programmes
- Opportunity to purchase shares in Future, with our Share Incentive Plan
EEO Statement: Please let us know if you need any reasonable adjustments made so we can give you the best experience!
Membership CRM Lead in Bath employer: Future
At Future, we pride ourselves on being an excellent employer, offering a dynamic work culture that fosters collaboration and innovation. As part of the Circulation technology team in London, you will have access to ongoing professional development opportunities, a supportive environment, and the flexibility of a hybrid working model, making it an ideal place for those seeking meaningful and rewarding employment.
StudySmarter Expert Advice🤫
We think this is how you could land Membership CRM Lead in Bath
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies that highlight your CRM expertise and successful campaigns. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by practising common questions and scenarios related to CRM and customer journeys. We recommend role-playing with a friend to build confidence and refine your answers.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are genuinely interested in joining our team.
We think you need these skills to ace Membership CRM Lead in Bath
Some tips for your application 🫡
Show Off Your CRM Skills:Make sure to highlight your CRM expertise in your application. We want to see your experience in building automated customer journeys and how you've used data to drive engagement. Don't just list your skills; tell us how you've applied them!
Craft Engaging Copy:Since you'll be overseeing member communications, it's crucial to showcase your copywriting abilities. Include examples of brand-aligned copy you've created and how it resonated with your audience. We love creativity, so let your personality shine through!
Demonstrate Analytical Thinking:We value an analytical mindset, so be sure to explain how you've interpreted data in past roles. Share specific instances where your insights led to improved marketing strategies or customer journeys. Numbers are great, but the story behind them is even better!
Apply Through Our Website:We encourage you to apply directly through our website for the best chance of getting noticed. It’s super easy, and we can’t wait to see your application come through. Remember, this is your opportunity to make a great first impression!
How to prepare for a job interview at Future
✨Know Your CRM Inside Out
Make sure you brush up on your CRM knowledge, especially if you have experience with Selligent Marketing Cloud. Be ready to discuss specific strategies you've implemented in the past and how they improved customer engagement or reduced churn.
✨Showcase Your Analytical Skills
Prepare to talk about how you've used data to drive decisions in your previous roles. Bring examples of metrics you've tracked and how you've interpreted them to optimise campaigns. This will demonstrate your analytical mindset and ability to explain numbers effectively.
✨Craft Engaging Copy
Since copywriting is key for this role, think of examples where your writing has made a significant impact. Be ready to share how you align your messaging with brand voice and how you brief design teams to create compelling assets.
✨Demonstrate Leadership Potential
If you've managed a team before, prepare to discuss your leadership style and how you've provided feedback to junior members. If you haven't, think about experiences where you've taken the lead on projects or collaborated cross-functionally to show your readiness for a leadership role.
