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For Companies At a Glance
- Tasks: Lead the charge in optimising conversion rates and driving growth through innovative experimentation.
- Company: Join Future, a global leader in specialist media with over 250 iconic brands.
- Benefits: Enjoy uncapped leave, profit-sharing bonuses, and a hybrid work model.
- Why this job: Make a real impact on user engagement and conversion in a dynamic environment.
- Qualifications: Experience in CRO, A/B testing, and analytics tools is essential.
- Other info: Be part of a diverse team that values creativity and innovation.
The predicted salary is between 55000 - 60000 £ per year.
Future is a global leader in specialist media, with 250+ iconic brands reaching hundreds of millions worldwide. Audiences turn to us daily for trusted content, insight, and inspiration across news, lifestyle, technology, games, wealth, homes, and more. Our portfolio includes The Week, Kiplinger, PC Gamer, Wallpaper, and woman&home. Subscriptions are a strategic priority and our flagship brands are critical growth drivers.
The Conversion Rate Optimisation Lead (CRO Lead) will be a pivotal member of the Growth Squad, responsible for establishing, coordinating and scaling a best-in-class Growth CRO and experimentation program across the full funnel - from first click and landing pages through to checkout, onboarding and early-life engagement. This role is instrumental in improving CAC efficiency and LTV by driving higher conversion rates throughout the user journey and increasing test velocity across teams.
Experience That Will Put You Ahead Of The Curve
- Proven experience building and scaling full-funnel CRO and experimentation programs within high-growth digital businesses
- Expertise in A/B testing platforms (Optimizely, VWO, AB Tasty, Adobe Target) and experimentation methodology
- Strong foundation in statistics, test design and hypothesis-driven optimisation
- Proficiency with analytics tools (GA, Adobe Analytics) and behavioural analytics (Hotjar, ContentSquare, Glassbox)
- Solid understanding of UX/UI principles and behavioural psychology as they drive conversion and user retention
- Able to translate complex data into compelling commercial narratives
- Experience influencing cross-functional stakeholders and driving alignment
What’s in it for you
- The expected range for this role is £55,000 - £60,000
- This is a Hybrid role from our Bath or London Office, working three days from the office, two from home
- Plus more great perks, which include:
- Uncapped leave, because we trust you to manage your workload and time
- When we hit our targets, enjoy a share of our profits with a bonus
- Refer a friend and get rewarded when they join Future
- Well-being support with access to our Colleague Assistant Programmes
- Opportunity to purchase shares in Future, with our Share Incentive Plan
- Internal job family level P5
Who Are We...
We’re Future, the global leader in specialist media. With over 3,000 employees working across 200+ media brands, Future is a prime destination for passionate people worldwide looking to consume trusted, expert content that educates and inspires action - both online and off - through our specialist websites, magazines, events, newsletters, podcasts and social spaces. We’ve got ambitious plans that further build on our growth momentum and unlock new opportunities - and we’re looking for driven people who want to be a part of it.
Our Future, Our Responsibility - Inclusion and Diversity at Future
We embrace and celebrate diversity, making it part of who we are. Different perspectives spark ideas, fuel creativity, and push us to innovate. That’s why we’re building a workplace where everyone feels valued, respected, and empowered to thrive. When it comes to hiring, we keep it fair and inclusive, welcoming talent from every walk of life. It’s not just about what you bring to the table — it’s about making sure the table has room for everyone. Because a diverse team isn’t just good for business. It’s the Future.
Find out more about Our Future, Our Responsibility on our website. Please let us know if you need any reasonable adjustments made so we can give you the best experience.
CRO Lead in Bath employer: Future
Contact Detail:
Future Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRO Lead in Bath
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by practising common questions and showcasing your expertise in CRO. Use real examples from your past experiences to demonstrate how you've driven conversion rates and improved user journeys.
✨Tip Number 3
Don’t just apply anywhere; focus on companies that align with your values and goals. Check out our website for openings at Future, where your skills in CRO can truly shine and make an impact!
✨Tip Number 4
Follow up after interviews with a thank-you note. It shows your enthusiasm for the role and keeps you fresh in their minds. Plus, it’s a great chance to reiterate why you’re the perfect fit for the team!
We think you need these skills to ace CRO Lead in Bath
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the CRO Lead role. Highlight your experience with A/B testing and any relevant tools you've used. We want to see how your skills align with what we're looking for!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about conversion rate optimisation and how you can contribute to our growth. Keep it engaging and personal, we love a good story!
Showcase Your Data Skills: Since this role involves a lot of data analysis, make sure to showcase your proficiency with analytics tools. Share specific examples of how you've used data to drive decisions in past roles. Numbers speak volumes!
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you get all the updates directly from us. Plus, it’s super easy!
How to prepare for a job interview at Future
✨Know Your CRO Stuff
Make sure you brush up on your knowledge of conversion rate optimisation and experimentation methodologies. Be ready to discuss your experience with A/B testing platforms like Optimizely or VWO, and how you've used them to drive results in previous roles.
✨Data is Your Best Friend
Familiarise yourself with analytics tools such as Google Analytics and Adobe Analytics. Prepare to share specific examples of how you've translated complex data into actionable insights that improved user journeys and conversion rates.
✨Understand the User Journey
Dive deep into the full funnel from first click to checkout. Be prepared to talk about how you’ve optimised each stage of the user journey and the impact it had on customer acquisition costs and lifetime value.
✨Show Your Collaborative Spirit
Future values teamwork, so think of examples where you've influenced cross-functional stakeholders. Highlight how you’ve driven alignment across teams to achieve common goals, especially in high-growth environments.