Senior Shopping Editor, Who What Wear
Senior Shopping Editor, Who What Wear

Senior Shopping Editor, Who What Wear

London Full-Time 29000 - 50000 £ / year (est.) No home office possible
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At a Glance

  • Tasks: Lead the commerce team to create engaging shopping content that drives revenue.
  • Company: Join Future, a global leader in specialist media with over 3,000 employees.
  • Benefits: Enjoy hybrid work, uncapped leave, profit-sharing bonuses, and share purchase options.
  • Why this job: Be part of a dynamic team that values creativity, diversity, and innovation in fashion.
  • Qualifications: 6+ years in digital fashion, team management, and expertise in SEO and analytics required.
  • Other info: Flexible working environment with a focus on inclusion and employee wellbeing.

The predicted salary is between 29000 - 50000 £ per year.

Does the combination of content and commerce energise you? Are you a digital native who can spot a burgeoning trend from a mile away, and know precisely how to turn it into a compelling revenue opportunity? If so, then we want to meet you! Who What Wear UK is looking for an experienced Senior Shopping Editor to lead its commerce team. You will be a strategically-minded digital expert who can deliver rich shopping content that converts whilst maintaining brand integrity. Your expertise will sit at the intersection of editorial and analytics, with the ability to optimise across different platforms.

What you'll be doing

Reporting to the Editor in Chief, you will love data as much as they do designer fashion and have an exceptional body of work demonstrating the ability to generate income from insights, analytics and consumer behaviours. Above all, we are looking for someone flexible, adaptable, and can take ownership of their responsibilities.

Experience that will put you ahead of the curve

  • 6+ years of relevant digital experience in fashion
  • Management experience of a small team
  • Experienced in affiliate content production, working with data and have impeccable taste and a natural feel for knowing what our audience will want to purchase.
  • Experience with SEO best practices, CMS and analytics.
  • Commercial-first mindset combined with the nous and experience of editorial decision-making.

What's in it for you

The expected range for this role is £29,000 - £50,000. This is a Hybrid role from our London Office, working three days from the office, two from home. Plus more great perks, which include:

  • Uncapped leave, because we trust you to manage your workload and time
  • When we hit our targets, enjoy a share of our profits with a bonus
  • Refer a friend and get rewarded when they join
  • Wellbeing support with access to our Colleague Assistant Programmes
  • Opportunity to purchase shares in Future, with our Share Incentive Plan

We embrace and celebrate diversity, making it part of who we are. Different perspectives spark ideas, fuel creativity, and push us to innovate. That’s why we’re building a workplace where everyone feels valued, respected, and empowered to thrive. When it comes to hiring, we keep it fair and inclusive, welcoming talent from every walk of life. It’s not just about what you bring to the table — it’s about making sure the table has room for everyone. Because a diverse team isn’t just good for business. It’s the Future.

Please let us know if you need any reasonable adjustments made so we can give you the best experience!

Senior Shopping Editor, Who What Wear employer: Future Publishing

At Who What Wear UK, we pride ourselves on being an exceptional employer that champions creativity and innovation in the heart of London. Our hybrid work model offers flexibility, while our commitment to employee growth is reflected in uncapped leave, profit-sharing bonuses, and a supportive culture that values diversity and inclusion. Join us to be part of a dynamic team where your expertise in fashion and digital content can thrive, making a meaningful impact in the world of commerce.
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Contact Detail:

Future Publishing Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Senior Shopping Editor, Who What Wear

✨Tip Number 1

Familiarise yourself with Who What Wear's content style and audience preferences. Spend time exploring their articles, social media, and shopping features to understand what resonates with their readers. This knowledge will help you tailor your approach during interviews.

✨Tip Number 2

Showcase your understanding of the intersection between editorial content and commerce. Prepare examples of how you've successfully integrated these elements in your previous roles, highlighting any measurable outcomes or revenue generated from your initiatives.

✨Tip Number 3

Network with professionals in the fashion and digital content space. Attend industry events, webinars, or online forums where you can connect with others who share your interests. Building relationships can lead to valuable insights and potential referrals.

✨Tip Number 4

Stay updated on the latest trends in fashion and digital marketing. Follow relevant blogs, podcasts, and influencers to ensure you're aware of emerging trends that could impact the role. Being knowledgeable about current events will demonstrate your passion and commitment to the industry.

We think you need these skills to ace Senior Shopping Editor, Who What Wear

Digital Content Creation
Trend Analysis
Revenue Generation Strategies
Data Analytics
SEO Best Practices
Content Management Systems (CMS)
Affiliate Marketing
Editorial Decision-Making
Team Management
Commercial Awareness
Audience Engagement
Flexibility and Adaptability
Strong Communication Skills
Fashion Industry Knowledge

Some tips for your application 🫡

Tailor Your CV: Make sure your CV highlights your relevant experience in digital fashion, content creation, and analytics. Emphasise your management experience and any specific achievements that demonstrate your ability to generate income through insights.

Craft a Compelling Cover Letter: In your cover letter, express your passion for the intersection of content and commerce. Share specific examples of how you've successfully turned trends into revenue opportunities and how your skills align with the role's requirements.

Showcase Your Knowledge of SEO and Analytics: Demonstrate your understanding of SEO best practices and analytics in your application. Mention any tools or platforms you are proficient in, and provide examples of how you've used data to inform editorial decisions.

Highlight Your Team Management Skills: If you have experience managing a team, be sure to highlight this in your application. Discuss your leadership style and how you've successfully guided a team to achieve its goals, particularly in a fast-paced digital environment.

How to prepare for a job interview at Future Publishing

✨Showcase Your Digital Savvy

As a Senior Shopping Editor, your understanding of digital trends is crucial. Be prepared to discuss specific examples of how you've identified and capitalised on emerging trends in the fashion industry, and how these have translated into successful revenue opportunities.

✨Demonstrate Your Analytical Skills

Since the role requires a strong grasp of analytics, come equipped with data-driven insights from your previous work. Discuss how you've used analytics to inform editorial decisions and optimise content for different platforms, showcasing your ability to merge creativity with commercial acumen.

✨Highlight Your Team Management Experience

Management experience is key for this position. Prepare to talk about your leadership style, how you've successfully managed a team, and any challenges you've faced. Emphasise your adaptability and how you foster a collaborative environment that drives results.

✨Familiarise Yourself with SEO Best Practices

SEO knowledge is essential for driving traffic and conversions. Brush up on the latest SEO strategies and be ready to discuss how you've implemented these in your past roles. This will demonstrate your commitment to maintaining brand integrity while maximising reach.

Senior Shopping Editor, Who What Wear
Future Publishing
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  • Senior Shopping Editor, Who What Wear

    London
    Full-Time
    29000 - 50000 £ / year (est.)

    Application deadline: 2027-04-22

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    Future Publishing

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