Founded in 1975, Decanter is the oldest consumer wine publication in the UK and is now the world’s leading wine media brand. Today, Decanter reaches over 660,000 wine lovers every month from 99 countries around the globe viaDecanter.com, the print and digital editions, Decanter magazine and popular social media channels. Decanter provides authoritative content, independent advice and inspirational events and competitions, such as the hugely respected Decanter World Wine Awards.
What you’ll be doing
Reporting to the Head of Marketing, you will cover all social media activity across all platforms, including editorial (print and online), events, sales and awards.
You will work closely with all Decanter product editors and the Premium, Events and Awards Marketing Managers to plan and run the day-to-day social media operations of the brand. You will maintain consistency in brand tone, image, and style across all platforms, whilst creating innovative and exciting new content, driving Decanter forward to new audiences. You’ll have excellent social media experience across all platforms, and be an expert in developing thumb-stopping social-friendly content with attention grabbing tactics. A keen interest in, and knowledge of wine, is also essential as the role involves taking content and repurposing it for social media. Experience with paid campaigns is also preferable.
Experience that will put you ahead of the curve
- A proven ability of executing successful social strategies including growth tactics, customer retention, increased engagement and best in class content
- Proven experience as a Social Media Manager or similar role, with a strong portfolio showcasing successful organic and paid social media campaigns and content creation, Content creation, scheduling and channel management. This will include creating impactful social media content, tailored across our social media channels.
- Excellent copywriting and storytelling skills with the ability to see different points of view and bring a story to life.
- Excellent demonstrated ability to design, create and implement content specifically for a range of social media platforms that engages audiences and drives brand awareness and growth including video content creation.
- Experience with social analytics tools and paid-for social media campaign dashboards (Google Analytics, Adobe Analytics, Meta Business Suite, Looker Studio)
- Preferably WSET qualified to Level 2 or similar
- Hands-on experience with content planning tools, project management tools, graphic design tools (canva/Photoshop) and basic video editing software.
What’s in it for you
… Plus more great perks, which include;
- Uncapped leave, because we trust you to manage your workload and time
- When we hit our targets, enjoy a share of our profits with a bonus
- Refer a friend and get rewarded when they join Future
- Well-being support with access to our Colleague Assistant Programmes
- Opportunity to purchase shares in Future, with our Share Incentive Plan
The expected range for this role is £30,000 - £39,000
This is a Hybrid role from our London Office, working three days from the office, two from home
Who are we…
We’re Future, the global leader in specialist media. With over 3,000 employees working across 200+ media brands, Future is a prime destination for passionate people worldwide looking to consume trusted, expert content that educates and inspires action - both online and off - through our specialist websites, magazines, events, newsletters, podcasts and social spaces.
We’ve got ambitious plans that further build on our growth momentum and unlock new opportunities – and we’re looking for driven people who want to be a part of it!
Our Future, Our Responsibility - Inclusion and Diversity at Future
We embrace and celebrate diversity, making it part of who we are.
Different perspectives spark ideas, fuel creativity, and push us to innovate. That’s why we’re building a workplace where everyone feels valued, respected, and empowered to thrive.
When it comes to hiring, we keep it fair and inclusive, welcoming talent from every walk of life. It’s not just about what you bring to the table — it’s about making sure the table has room for everyone.
Because a diverse team isn’t just good for business. It’s the Future.
Find out more about Our Future, Our Responsibility on our website.
Please let us know if you need any reasonable adjustments made so we can give you the best experience!
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Social Media Manager, Decanter in London employer: Future Publishing
Future Publishing is an exceptional employer that values innovation and collaboration, offering a dynamic work culture in the vibrant Greater London area. Employees benefit from flexible working arrangements, competitive salaries, and numerous opportunities for professional growth, making it an ideal place for those seeking a meaningful career in finance. Join a team where your strategic insights will directly impact ad sales revenue and contribute to the company's success.
We think you need these skills to ace Social Media Manager, Decanter in London
Some tips for your application 🫡
Show Your Passion for Wine:When applying, let your love for wine shine through! Share any relevant experiences or knowledge you have about wine, as this will resonate with us at Decanter and show that you're genuinely interested in the role.
Tailor Your Content:Make sure to customise your application materials to reflect the specific skills and experiences mentioned in the job description. Highlight your social media expertise and any successful campaigns you've managed, so we can see how you fit into our team.
Be Creative with Your Application:Since this role is all about creating engaging content, don’t hesitate to showcase your creativity in your application. Whether it’s a unique cover letter or an eye-catching portfolio, we want to see how you can bring fresh ideas to the table!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re serious about joining our team at Decanter!
How to prepare for a job interview at Future Publishing
✨Know Your Wine
Since Decanter is all about wine, make sure you brush up on your wine knowledge before the interview. Familiarise yourself with different types of wines, regions, and trends in the industry. This will not only show your passion but also help you connect better with the team.
✨Showcase Your Social Media Savvy
Prepare a portfolio that highlights your best social media campaigns. Be ready to discuss specific strategies you used to increase engagement and reach. Use metrics to back up your success stories, as numbers speak volumes in this field!
✨Be Creative with Content Ideas
Think outside the box and come up with innovative content ideas tailored for Decanter's audience. During the interview, share these ideas and explain how they align with the brand's tone and style. This will demonstrate your understanding of their needs and your ability to contribute creatively.
✨Familiarise Yourself with Tools
Make sure you're comfortable with the social analytics tools and content planning software mentioned in the job description. If you have experience with Google Analytics or Meta Business Suite, be prepared to discuss how you've used these tools to drive successful campaigns.
