At a Glance
- Tasks: Analyse social media performance and create insightful reports to drive audience engagement.
- Company: Join a leading media company that connects people with their passions.
- Benefits: Enjoy uncapped leave, enhanced parental leave, and well-being support.
- Other info: Hybrid role with opportunities for career growth and diverse culture.
- Why this job: Shape the future of social media while working with innovative brands.
- Qualifications: Experience with social analytics tools and strong data presentation skills.
The predicted salary is between 40500 - 49500 £ per year.
Description
Who we are
We create trusted, expert content that helps millions of people discover more about the things they love, need and care about.
From technology, gaming and entertainment to fashion, lifestyle, sport, finance and beyond, our specialist brands connect people with their passions every day.
Across websites, magazines, newsletters, social channels and events, we bring expert content to audiences around the world.
We combine our deep specialist knowledge with innovative technology and data to create engaging experiences, build valuable communities and help people make better-informed decisions.
Behind it all are our people - passionate experts, creators, innovators and problem-solvers who are shaping the future of media.
About Future’s Social Hub
The Social Hub is a new global centre of excellence, bringing together strategy, creativity and platform expertise to strengthen social across Future.
By empowering our brands with the expertise, tools and ideas they need to succeed, we’ll drive audience growth, strengthen brand relevance and unlock new commercial opportunities.
This is an opportunity to build something new, influence how social evolves across Future and help shape its next chapter.
What You’ll Do
Reporting to the Executive Director, Global Head of Social Hub, you'll help our media brands measure, understand, and improve their social performance.
You'll work closely with brand social teams, BI, and commercial partners to transform platform data into clear audience insights.
You'll build reporting dashboards using tools like Looker Studio and track referral traffic via Google Analytics and Marfeel.
You'll also monitor social listening tools to identify audience conversations, content trends, and commercial opportunities.
By analysing creative hooks, formats, and competitor activity, you'll support creative testing and ensure our content resonates across platforms.
- Deliver regular social performance reports across Future's brands, platforms, and international markets.
- Analyse audience behaviour and creative formats to identify top-performing content trends and growth opportunities.
- Build and maintain accessible reporting dashboards using Looker Studio, Google Analytics, and Marfeel.
- Monitor social listening tools to track audience sentiment, cultural trends, and brand conversation opportunities.
- Collaborate with editorial, commercial, and BI teams to support campaign pitches and data-informed strategy.
- Maintain consistent social KPIs, benchmarks, and campaign tagging frameworks across all digital channels.
What You’ll Bring
- Experience working with social analytics tools including Meta Business Suite and Tik Tok Analytics.
- Ability to analyse, manipulate, and present large datasets using Excel or Google Sheets.
- Experience building reporting dashboards and data visualisations using Looker Studio or similar tools.
- Understanding of website referral traffic tracking, UTM tagging, and digital performance metrics.
- Experience using social listening tools to identify audience insights and emerging cultural trends.
- Clear written and verbal communication skills to present complex data insights to varied stakeholders.
Minimum Requirements
- Demonstrated experience analysing digital or social media performance data.
- Practical capability in preparing performance reports and using web or social analytics platforms.
What We Offer
- Uncapped leave
- Enhanced parental leave
- Discounted rates with Dental care and Private Medical care
- When we hit our targets, enjoy a share of our profits with a bonus
- Refer a friend scheme - with payment following the successful hire.
- Well-being support with access to our Colleague Assistant Programmes
- Opportunity to purchase shares in Future, with our Share Incentive Plan
- Salary sacrifice Pension scheme up to 5% match
- Free drinks and snacks in our offices
- The expected range for this role is £50,000
- This is a hybrid role, working 2 days per week from our London Office
- Internal job family level, commercial level 6
- Inclusion & Diversity
At Future, we’re working to attract, retain and foster diverse talent, educating our colleagues in the importance of diversity, and review our internal processes so that they remain as free from bias as possible.
We recognise that, in order to reach diverse communities through our content, we must first ensure ours is a culture in which diversity can thrive.
Find out more about Our Future, Our Responsibility on our website.
If you need any reasonable adjustments, please let us know, and we'll be happy to support you.
- #LI-Hybrid / #LI-Remote
- #LI-KC1
Social Media Analyst in London employer: Future Publishing
At Future, we pride ourselves on being an excellent employer, offering a dynamic work culture that fosters professional growth and development. As part of the Go.Compare team in Cardiff, you'll enjoy a hybrid working model, competitive benefits including uncapped leave and enhanced parental support, and the opportunity to collaborate with industry experts while making a real impact in the insurance sector. Join us to be part of a diverse and inclusive environment where your contributions are valued and rewarded.
StudySmarter Expert Advice🤫
We think this is how you could land Social Media Analyst in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Future Publishing and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Future Publishing are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Future Publishing on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Future Publishing. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Social Media Analyst in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Future Publishing. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Future Publishing:Show us that you’ve done your homework! In your application, briefly mention what you admire about Future Publishing’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Future Publishing
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Future Publishing will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Future Publishing, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
