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- Tasks: Monitor and analyse Google search performance across PPC and SEO channels.
- Company: Join Go.Compare, a leading price comparison site under Future PLC.
- Benefits: Enjoy uncapped leave, profit-sharing bonuses, and share purchase opportunities.
- Why this job: Make an impact by translating data into insights that drive marketing decisions.
- Qualifications: Experience in PPC and SEO analysis with strong analytical skills.
- Other info: Hybrid role with flexible hours and a commitment to diversity and inclusion.
The predicted salary is between 30000 - 40000 £ per year.
We are looking for a Search Analyst to monitor, analyse, and report on Google search performance across both paid (PPC) and organic (SEO) channels. This role is responsible for delivering a holistic view of search performance, including combined metrics such as total click-through and overall search visibility. You will also translate market and search insights into clear context on user intent and search behaviour to support marketing and product decisions.
Key Responsibilities:
- Monitor and report on Google search performance across PPC and SEO, including impressions, clicks, CTR, conversions, and spend.
- Develop and maintain dashboards and recurring reports that provide a combined view of paid and organic search performance.
- Analyse combined search metrics (e.g. total CTR, blended click share, cannibalization or lift between PPC and SEO).
- Identify trends, opportunities, and risks in search performance based on keyword, category and device.
- Translate search and market data into insights about user intent, demand, and search behaviour.
- Partner with marketing and trading teams to provide data-driven recommendations.
- Support campaign planning and optimisation by identifying keyword opportunities and performance gaps.
- Ensure data accuracy and consistency across search platforms and reporting tools.
Experience that will put you ahead of the curve
Essential Skills:
- Experience analyzing PPC and SEO performance, ideally within Google Search (e.g., Google Ads, Search Console).
- Strong analytical skills with the ability to synthesize data from multiple sources.
- Experience building dashboards and reports in analytics or BI tools.
- Ability to clearly communicate insights and recommendations to non-technical stakeholders.
- Strong attention to detail and comfort working with performance metrics.
Desired Skills:
- Experience with blended or integrated search reporting (PPC + SEO).
- Familiarity with keyword research tools and competitive search analysis.
- Understanding of attribution and the interaction between paid and organic search.
- Experience translating macro market trends into actionable insights.
- Predictive modelling and forecasting experience.
What's in it for you
The expected range for this role is £30,000 - £40,000. This is a Hybrid role from our Cardiff Office, working three days from the office, two from home… Plus more great perks, which include:
- Uncapped leave, because we trust you to manage your workload and time.
- When we hit our targets, enjoy a share of our profits with a bonus.
- Refer a friend and get rewarded when they join Future.
- Wellbeing support with access to our Colleague Assistant Programmes.
- Opportunity to purchase shares in Future, with our Share Incentive Plan.
Who are we…
We’re Go.Compare, part of Future PLC. You’ve probably heard of us - we’re a price comparison site passionate about finding our customers savvy insurance deals. We pride ourselves on being a fun but fair place to work, with flexible hours and plenty of perks, thanks to the Future community teams’ hard work making sure each team member is treated equally.
Our Future, Our Responsibility - Inclusion and Diversity at Future
We embrace and celebrate diversity, making it part of who we are. Different perspectives spark ideas, fuel creativity, and push us to innovate. That’s why we’re building a workplace where everyone feels valued, respected, and empowered to thrive.
Please let us know if you need any reasonable adjustments made so we can give you the best experience!
Search Analyst (PPC/SEO) - Go.Compare in Cardiff employer: Future Publishing
Contact Detail:
Future Publishing Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Search Analyst (PPC/SEO) - Go.Compare in Cardiff
✨Tip Number 1
Get your networking game on! Reach out to people in the industry, especially those at Go.Compare. A friendly chat can sometimes lead to job opportunities that aren’t even advertised yet.
✨Tip Number 2
Show off your analytical skills! Prepare a mini case study or analysis of a recent PPC or SEO campaign you’ve worked on. This will demonstrate your expertise and give you something concrete to discuss during interviews.
✨Tip Number 3
Don’t just apply; engage! When you submit your application through our website, follow up with a quick email to express your enthusiasm for the role. It shows initiative and keeps you on their radar.
✨Tip Number 4
Be ready to talk trends! Brush up on the latest in search performance metrics and be prepared to share your insights during interviews. Showing that you’re up-to-date can really set you apart from other candidates.
We think you need these skills to ace Search Analyst (PPC/SEO) - Go.Compare in Cardiff
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Search Analyst role. Highlight your experience with PPC and SEO, and show us how your skills align with what we're looking for.
Show Off Your Analytical Skills: We want to see your analytical prowess! Include examples of how you've monitored and reported on search performance in the past. Use metrics and data to back up your claims.
Communicate Clearly: When writing your application, keep it clear and concise. We love candidates who can translate complex data into simple insights, so make sure to demonstrate this skill in your writing.
Apply Through Our Website: Don't forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, we can't wait to hear from you!
How to prepare for a job interview at Future Publishing
✨Know Your Metrics
Before the interview, brush up on key PPC and SEO metrics like CTR, conversions, and impressions. Be ready to discuss how you’ve used these metrics in past roles to drive performance and make data-driven decisions.
✨Showcase Your Analytical Skills
Prepare examples of how you've analysed search performance data in the past. Highlight any dashboards or reports you've created, and be ready to explain how you translated complex data into actionable insights for non-technical stakeholders.
✨Understand User Intent
Familiarise yourself with the concept of user intent and how it impacts search behaviour. Be prepared to discuss how you would identify trends and opportunities based on keyword analysis and market insights.
✨Collaborate and Communicate
Since this role involves partnering with marketing and trading teams, think of examples where you've successfully collaborated with others. Emphasise your ability to communicate insights clearly and effectively, especially to those who may not have a technical background.
