At a Glance
- Tasks: Lead CRM strategy to boost customer loyalty and lifetime value.
- Company: Join Go.Compare, a forward-thinking company with a focus on innovation.
- Benefits: Enjoy uncapped leave, profit-sharing bonuses, and well-being support.
- Other info: Hybrid role with a vibrant team culture and opportunities for career advancement.
- Why this job: Make a real impact by shaping customer experiences and driving growth.
- Qualifications: Experience in CRM or digital marketing, with strong leadership skills.
The predicted salary is between 60000 - 70000 £ per year.
The Head of CRM will develop and execute the overall customer relationship strategy to maximise retention, loyalty, and customer lifetime value (CLV) and report into the VP of Marketing. This senior leader will oversee the implementation and management of CRM systems, analyse customer data to identify trends, and lead cross‑functional efforts to personalise marketing, sales, and customer service interactions, constantly optimising results.
Key Responsibilities
- CRM Strategy: Promote long‑term growth through integrated customer engagement, segmentation, and retention strategies.
- System Ownership: Manage CRM tech stack (Salesforce).
- Data Insights: Analyse customer behaviour to guide personalisation and inform marketing decisions.
- Campaign Delivery: Lead automated, multi‑channel journeys (Email, SMS, Push) with targeted segmentation.
- Leadership: Hire and develop a data‑driven CRM team focused on a customer‑centric culture.
- Collaboration: Align CRM projects with Sales, Product, and Marketing to meet business goals.
- Performance & ROI: Report on key metrics (CLV, Retention, Churn, ROI) to senior stakeholders.
- Compliance: Ensure all data practices follow GDPR and governance standards.
- Budgeting: Manage CRM spend, forecasting, and tech investment ROI.
Experience that will put you ahead of the curve
- Prior experience within CRM, customer experience management, or digital marketing, or in a leadership capacity.
- Experience with CRM platforms (Salesforce an advantage) and marketing automation tools.
- Analyse data, interpret customer behaviour, and turn insights into relevant marketing strategies.
- Demonstrated experience building and managing teams, to motivate and drive performance.
- Present complex data to senior stakeholders.
What's in it for you
The expected range for this role is £60,000 - £70,000. This is a Hybrid role from our Cardiff Office, working three days from the office, two from home. Plus more great perks, which include:
- Uncapped leave, because we trust you to manage your workload and time.
- When we hit our targets, enjoy a share of our profits with a bonus.
- Refer a friend and get rewarded when they join.
- Well‑being support with access to our Colleague Assistant Programmes.
- Opportunity to purchase shares in Future, with our Share Incentive Plan.
Equal Opportunities
We embrace and celebrate diversity, making it part of who we are. Different perspectives spark ideas, fuel creativity, and push us to innovate. That's why we're building a workplace where everyone feels valued, respected, and empowered to thrive. When it comes to hiring, we keep it fair and inclusive, welcoming talent from every walk of life. Because a diverse team isn't just good for business. It's the Future.
Please let us know if you need any reasonable adjustments made so we can give you the best experience!
Head of CRM - Go.Compare in Cardiff employer: Future Publishing
At Go.Compare, we pride ourselves on being an exceptional employer that fosters a dynamic and inclusive work culture. Our Cardiff office offers a hybrid working model, allowing for flexibility while promoting collaboration and innovation. With uncapped leave, profit-sharing bonuses, and a strong commitment to employee development, we empower our team to thrive and make a meaningful impact in the world of customer relationship management.
StudySmarter Expert Advice🤫
We think this is how you could land Head of CRM - Go.Compare in Cardiff
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your CRM projects and successes. This gives potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by practising common questions and scenarios related to CRM strategies. We recommend role-playing with a friend to boost your confidence and refine your answers.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed, and we love seeing candidates who are proactive about their job search.
We think you need these skills to ace Head of CRM - Go.Compare in Cardiff
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the Head of CRM role. Highlight your experience with CRM systems, especially Salesforce, and showcase any relevant achievements in customer retention and loyalty strategies.
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you're passionate about CRM and how your skills align with our goals at Go.Compare. Don’t forget to mention your leadership experience and data-driven approach!
Showcase Your Data Skills:Since this role involves analysing customer behaviour, be sure to include examples of how you've used data insights to drive marketing decisions in the past. We love seeing how you can turn numbers into actionable strategies!
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It helps us keep everything organised and ensures your application gets the attention it deserves!
How to prepare for a job interview at Future Publishing
✨Know Your CRM Inside Out
Make sure you’re well-versed in CRM systems, especially Salesforce. Brush up on how to leverage data insights for customer engagement and retention strategies. Being able to discuss specific examples of how you've used CRM tools in the past will show your expertise.
✨Showcase Your Data Skills
Prepare to talk about how you've analysed customer behaviour and turned those insights into actionable marketing strategies. Bring examples of metrics you've reported on, like CLV and retention rates, to demonstrate your analytical prowess.
✨Demonstrate Leadership Experience
Be ready to share your experiences in building and managing teams. Discuss how you’ve motivated your team to achieve performance goals and foster a customer-centric culture. This is key for a senior role like Head of CRM.
✨Align with Company Values
Familiarise yourself with Go.Compare’s values, especially around diversity and inclusion. Be prepared to discuss how you can contribute to a workplace that celebrates different perspectives and drives innovation. This will resonate well with the interviewers.
