At a Glance
- Tasks: Create and execute impactful marketing campaigns for our gaming brands.
- Company: Join Future, a global leader in specialist media with a passion for gaming.
- Benefits: Enjoy uncapped leave, profit-sharing bonuses, and share purchase opportunities.
- Other info: Hybrid role with a dynamic team and great career growth potential.
- Why this job: Combine your love for gaming with strategic marketing to make a real impact.
- Qualifications: Experience in brand marketing and a passion for gaming culture.
The predicted salary is between 40500 - 49500 £ per year.
Future is a global leader in specialist media, reaching 400M+ people every month across the UK, US, and beyond. Through our trusted brands, we connect passionate audiences with the content they love, and help advertisers, e-commerce partners, and subscribers connect with them too. Our Gaming Vertical includes some of the world’s leading digital gaming destinations and media brands - including PC Gamer, Games Radar+, Edge, and Retro Gamer as well as the Future Games Show, PC Gaming Show, Golden Joystick Awards and more. We produce high-intent content, expert product reviews, and industry-defining events that help audiences navigate the world of technology.
What you'll be doing… We’re looking for a creative, data-informed, and highly organised Brand Marketing Manager to support our Gaming Vertical team. Reporting to the Brand Marketing & Strategy Director, you’ll translate high-level brand strategies into actionable, high-impact marketing campaigns, owning campaign lifecycles to take concepts from the planning board through to cross-channel execution, delivery, and post-campaign evaluation. You’ll deliver promotional campaigns to amplify the reach and impact of our global gaming shows and websites, and manage tactical activity across our social channels. If you love gaming culture, thrive on turning strategy into tangible results, and enjoy multi-channel marketing execution, this is the role for you.
Experience that will put you ahead of the curve…
- Experience in brand marketing, marketing communications, or campaign management (preferably within media, publishing, entertainment, or consumer gaming/ tech)
- Campaign Lifecycle Experience: planning, implementing, delivering, and evaluating end-to-end marketing campaigns
- Strategic Alignment: Ability to digest high-level brand strategy and translate it into practical marketing tactics
- Analytical Mindset: Comfortable working with data and analytics tools (e.g., Google Analytics, social analytics) to evaluate campaign ROI and present performance insights clearly
- Project Management: Organisation and multitasking skills with high attention to detail in fast-paced environments
- Passion for Gaming: A genuine interest in multiformat/PC gaming, consumer gaming products and gaming culture is a huge plus
What's in it for you… The expected range for this role is £29,000 - £35,000. This is a Hybrid role from our London, Bath or Cardiff Offices … Plus more great perks, which include;
- Uncapped leave, because we trust you to manage your workload and time
- When we hit our targets, enjoy a share of our profits with a bonus
- Refer a friend and get rewarded when they join Future
- Wellbeing support with access to our Colleague Assistant Programmes
- Opportunity to purchase shares in Future, with our Share Incentive Plan
Internal job family level E6
Who are we… We’re Future, the global leader in specialist media. With over 3,000 employees working across 200+ media brands, Future is a prime destination for passionate people worldwide looking to consume trusted, expert content that educates and inspires action - both online and off - through our specialist websites, magazines, events, newsletters, podcasts and social spaces. We’ve got ambitious plans that further build on our growth momentum and unlock new opportunities – and we’re looking for driven people who want to be a part of it!
Our Future, Our Responsibility - Inclusion and Diversity at Future We embrace and celebrate diversity, making it part of who we are. Different perspectives spark ideas, fuel creativity, and push us to innovate. That’s why we’re building a workplace where everyone feels valued, respected, and empowered to thrive. When it comes to hiring, we keep it fair and inclusive, welcoming talent from every walk of life. It’s not just about what you bring to the table — it’s about making sure the table has room for everyone. Because a diverse team isn’t just good for business. It’s the Future.
Please let us know if you need any reasonable adjustments made so we can give you the best experience! Find out more about Our Future, Our Responsibility on our website.
Brand Marketing Manager, Games employer: Future Publishing
At Future, we pride ourselves on being an excellent employer, offering a dynamic work culture that fosters professional growth and development. As part of the Go.Compare team in Cardiff, you'll enjoy a hybrid working model, competitive benefits including uncapped leave and enhanced parental support, and the opportunity to collaborate with industry experts while making a real impact in the insurance sector. Join us to be part of a diverse and inclusive environment where your contributions are valued and rewarded.
StudySmarter Expert Advice🤫
We think this is how you could land Brand Marketing Manager, Games
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Future Publishing and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Future Publishing are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Future Publishing on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Future Publishing. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Brand Marketing Manager, Games
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Future Publishing. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Future Publishing:Show us that you’ve done your homework! In your application, briefly mention what you admire about Future Publishing’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Future Publishing
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Future Publishing will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Future Publishing, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
