At a Glance
- Tasks: Drive customer retention strategies and enhance subscriber loyalty through data-driven marketing.
- Company: Join Future, a global leader in specialist media with diverse brands.
- Benefits: Enjoy uncapped leave, profit sharing, and well-being support.
- Other info: Hybrid role with excellent career growth and a focus on diversity.
- Why this job: Make a real impact on customer experience and brand loyalty.
- Qualifications: Experience in retention marketing and strong analytical skills required.
The predicted salary is between 27500 - 27500 £ per year.
Future is a global platform for specialist media with scalable, diversified brands of over 70 print and digital products. We are looking for a data-savvy, proactive Senior Retention Marketing Executive to join our team. Reporting to the Retention Manager, you will be a driving force in executing our customer retention strategy.
What you'll be doing:
- Combine data-driven logic with creative flair to ensure our subscribers stay longer, spend more, and love our brands—whether across our iconic print titles or digital propositions.
- Implement test and learn roadmaps to reduce churn, win back customers, and optimise LTV.
- Be a customer-centric communicator who is comfortable with retention analytics and presenting recommendations to stakeholders.
- Champion the customer experience, ensuring every touchpoint adds value while delivering against our core KPIs.
- Take true ownership of key projects that directly impact the growth and loyalty of our global subscriber base.
Experience that will put you ahead of the curve:
- Experience in retention or CRM marketing, with subscriptions or recurring revenue background a benefit.
- Proven experience in delivering multi-channel marketing campaigns.
- Knowledge of CRM/CDP platforms and automated digital journeys.
- Experience using Google Workspace apps and collaboration tools.
- Comfortable with data and can turn a spreadsheet into a clear recommendation.
- Ability to explain "the why" behind a campaign to stakeholders and write compelling marketing copy that converts.
- Excellent copywriting skills.
- A creative approach to problem solving, managing solutions from start to finish.
- Always looking for a way to A/B test a subject line, an offer, or a layout.
- Knowledge of the latest opportunities and trends within retention marketing.
What's in it for you:
- The expected range for this role is up to £27,500.
- This is a Hybrid role from our Bath Office, working three days from the office, two from home.
- Uncapped leave, because we trust you to manage your workload and time.
- When we hit our targets, enjoy a share of our profits with a bonus.
- Refer a friend and get rewarded when they join Future.
- Well-being support with access to our Colleague Assistant Programmes.
- Opportunity to purchase shares in Future, with our Share Incentive Plan.
Who are we…
We're Future, the global leader in specialist media. With over 3,000 employees working across 200+ media brands, Future is a prime destination for passionate people worldwide looking to consume trusted, expert content that educates and inspires action — both online and off — through our specialist websites, magazines, events, newsletters, podcasts and social spaces. We've got ambitious plans that further build on our growth momentum and unlock new opportunities – and we're looking for driven people who want to be a part of it!
Our Future, Our Responsibility - Inclusion and Diversity at Future:
We embrace and celebrate diversity, making it part of who we are. Different perspectives spark ideas, fuel creativity, and push us to innovate. That's why we're building a workplace where everyone feels valued, respected, and empowered to thrive. When it comes to hiring, we keep it fair and inclusive, welcoming talent from every walk of life. It's not just about what you bring to the table — it's about making sure the table has room for everyone. Because a diverse team isn't just good for business. It's the Future.
Please let us know if you need any reasonable adjustments made so we can give you the best experience!
Senior Retention Marketing Executive in Bath employer: Future Publishing
Future is an exceptional employer that champions creativity and data-driven decision-making, making it an ideal place for a Senior Retention Marketing Executive to thrive. With a hybrid work model from our Bath office, employees enjoy the flexibility of working from home while benefiting from uncapped leave, profit-sharing bonuses, and a strong commitment to diversity and inclusion. Our vibrant work culture fosters personal growth and innovation, ensuring that every team member feels valued and empowered to contribute to our ambitious goals.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Retention Marketing Executive in Bath
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies that highlight your retention marketing successes. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by practising common questions and showcasing your data-driven mindset. Be ready to discuss how you've used analytics to drive customer retention in past roles.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining our team at Future.
We think you need these skills to ace Senior Retention Marketing Executive in Bath
Some tips for your application 🫡
Show Your Data Savvy:Make sure to highlight your experience with data-driven marketing. We love candidates who can turn numbers into actionable insights, so don’t shy away from showcasing your analytical skills in your application.
Craft Compelling Copy:Since excellent copywriting is key for this role, take the time to write a captivating cover letter. Use it to demonstrate your ability to create engaging content that converts, just like you would for our subscribers.
Be Customer-Centric:We’re all about the customer experience, so make sure your application reflects your understanding of what makes customers tick. Share examples of how you've improved retention or enhanced customer journeys in your previous roles.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to see your application and get you into our system quickly. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at Future Publishing
✨Know Your Data
As a Senior Retention Marketing Executive, you'll need to be data-savvy. Brush up on your analytics skills and be ready to discuss how you've used data to drive retention strategies in the past. Prepare examples of how you've turned insights into actionable recommendations.
✨Showcase Your Creativity
This role requires a blend of data-driven logic and creative flair. Think about campaigns you've executed that combined both elements. Be prepared to share your thought process behind A/B testing and how you’ve creatively solved problems in previous roles.
✨Communicate Effectively
You’ll need to present your ideas to stakeholders, so practice explaining complex concepts in simple terms. Prepare to discuss how you’ve communicated retention strategies and results in the past, and think about how you can convey 'the why' behind your campaigns.
✨Understand the Customer Journey
Being customer-centric is key for this position. Familiarise yourself with the customer journey and be ready to discuss how you've enhanced customer experiences in previous roles. Think about specific touchpoints where you've added value and how that impacted retention.
