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- Tasks: Lead the charge in optimising conversion rates and driving growth across our digital platforms.
- Company: Join Future, a global leader in specialist media with over 250 iconic brands.
- Benefits: Enjoy uncapped leave, profit-sharing bonuses, and well-being support.
- Why this job: Make a real impact on user engagement and conversion in a dynamic environment.
- Qualifications: Proven experience in CRO, A/B testing, and analytics tools.
- Other info: Hybrid role with opportunities for career growth and a commitment to diversity.
The predicted salary is between 55000 - 60000 £ per year.
Future is a global leader in specialist media, with 250+ iconic brands reaching hundreds of millions worldwide. Audiences turn to us daily for trusted content, insight, and inspiration across news, lifestyle, technology, games, wealth, homes, and more. Our portfolio includes The Week, Kiplinger, PC Gamer, Wallpaper, and woman&home. Subscriptions are a strategic priority and our flagship brands are critical growth drivers.
The Conversion Rate Optimisation Lead (CRO Lead) will be a pivotal member of the Growth Squad, responsible for establishing, coordinating and scaling a best-in-class Growth CRO and experimentation program across the full funnel - from first click and landing pages through to checkout, onboarding and early-life engagement. This role is instrumental in improving CAC efficiency and LTV by driving higher conversion rates throughout the user journey and increasing test velocity across teams.
Experience that will put you ahead of the curve:
- Proven experience building and scaling full-funnel CRO and experimentation programs within high-growth digital businesses.
- Expertise in A/B testing platforms (Optimizely, VWO, AB Tasty, Adobe Target) and experimentation methodology.
- Strong foundation in statistics, test design and hypothesis-driven optimisation.
- Proficiency with analytics tools (GA, Adobe Analytics) and behavioural analytics (Hotjar, ContentSquare, Glassbox).
- Solid understanding of UX/UI principles and behavioural psychology as they drive conversion and user retention.
- Able to translate complex data into compelling commercial narratives.
- Experience influencing cross-functional stakeholders and driving alignment.
What’s in it for you:
- The expected range for this role is £55,000 - £60,000.
- This is a Hybrid role from our Bath or London Office, working three days from the office, two from home.
- Uncapped leave, because we trust you to manage your workload and time.
- When we hit our targets, enjoy a share of our profits with a bonus.
- Refer a friend and get rewarded when they join Future.
- Well-being support with access to our Colleague Assistant Programmes.
- Opportunity to purchase shares in Future, with our Share Incentive Plan.
We embrace and celebrate diversity, making it part of who we are. Different perspectives spark ideas, fuel creativity, and push us to innovate. That’s why we’re building a workplace where everyone feels valued, respected, and empowered to thrive. When it comes to hiring, we keep it fair and inclusive, welcoming talent from every walk of life. It’s not just about what you bring to the table — it’s about making sure the table has room for everyone. Because a diverse team isn’t just good for business. It’s the Future.
Please let us know if you need any reasonable adjustments made so we can give you the best experience!
Conversion Rate Optimisation Lead in Bath employer: Future Publishing
Contact Detail:
Future Publishing Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Conversion Rate Optimisation Lead in Bath
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies that highlight your CRO successes. When you get the chance to chat with potential employers, share these examples to demonstrate your expertise.
✨Tip Number 3
Prepare for interviews by practising common questions and scenarios related to conversion rate optimisation. Think about how you can showcase your experience with A/B testing and analytics tools during the conversation.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in being part of our team at Future.
We think you need these skills to ace Conversion Rate Optimisation Lead in Bath
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Conversion Rate Optimisation Lead role. Highlight your experience with CRO and A/B testing platforms, as well as any relevant statistics or analytics skills that align with what we're looking for.
Showcase Your Achievements: Don’t just list your responsibilities; share specific examples of how you've improved conversion rates or scaled experimentation programs in previous roles. We love seeing quantifiable results that demonstrate your impact!
Be Authentic: Let your personality shine through in your application. We’re not just looking for skills; we want to know who you are and how you can contribute to our diverse team. Be genuine and let us see your passion for growth and optimisation.
Apply Through Our Website: We encourage you to submit your application directly through our website. It’s the best way to ensure it gets into the right hands and shows your enthusiasm for joining our team at Future!
How to prepare for a job interview at Future Publishing
✨Know Your Numbers
As a Conversion Rate Optimisation Lead, you'll need to be comfortable with data. Brush up on your statistics and analytics tools like Google Analytics and Adobe Analytics. Be ready to discuss how you've used data to drive conversion rates in the past.
✨Showcase Your Experimentation Skills
Familiarise yourself with A/B testing platforms such as Optimizely or VWO. Prepare examples of successful experiments you've run, including the hypothesis, methodology, and results. This will demonstrate your hands-on experience and understanding of experimentation.
✨Understand UX/UI Principles
Since user experience is key to conversion, make sure you can articulate how UX/UI principles influence user behaviour. Bring examples of how you've improved user journeys in previous roles, focusing on the impact on conversion rates.
✨Communicate Effectively
You'll need to influence cross-functional stakeholders, so practice translating complex data into compelling narratives. Think about how you can convey your ideas clearly and persuasively, ensuring everyone understands the value of your CRO strategies.
