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- Tasks: Lead digital ad sales and strategy for the iconic Country Life brand.
- Company: Join Future, a global leader in specialist media with over 3,000 employees.
- Benefits: Enjoy hybrid work, uncapped leave, profit-sharing bonuses, and share purchase options.
- Why this job: Be part of a prestigious brand while driving innovation in digital advertising.
- Qualifications: Experience in UK digital luxury ads and strong people management skills required.
- Other info: Diversity and inclusion are core values at Future; everyone is welcome.
The predicted salary is between 47000 - 84000 £ per year.
Country Life is one of the most iconic brands in the media landscape, synonymous with unparalleled heritage and prestige, and sits within the luxury group at Future. The Country Life commercial team drives revenues across a diverse range of advertising markets, including premium property, interiors and gardens, art and antiques, luxury clothing and accessories, and boutique travel. The calibre of clients we work with includes Savills, Knight Frank, Swatch Group, Church’s, Rolex, Faberge, Fortnum & Mason, Ben Pentreath and Elegant Resorts.
What you'll be doing
We have recently relaunched the Country Life website and refined our social strategy and are looking for an experienced sales professional/leader who can work alongside the Print Advertising Director to enable the team to grow digital revenues and embrace the challenge of carving a niche for Country Life in the digital advertising space. This is a player manager role with significant focus on client-direct sales of the Country Life website. Working collaboratively with the Print Ad Director and editorial team is crucial for success, and excelling in a target-based environment is a must. Reporting to the Head of Commercial Luxury and Lifestyle, you will work from our London Paddington office on a hybrid basis and drive digital ad revenues, growing revenues to £1m+. You will utilise your existing network of clients and agency relationships, combined with your ability to create new contacts, to be a respected and senior ambassador for the Country Life brand in market.
Experience that will put you ahead of the curve
- Knowledge and experience of working with the UK digital luxury ad market
- The ability to create a winning digital ad strategy, identify opportunities, influence client spend, and deliver results
- Think creatively and effectively communicate pitch ideas to clients and internal delivery teams
- People management experience
- Excellent influencing, objection handling, presentation, and negotiation skills.
What's in it for you
The expected range for this role is £55,000 - £60,000. This is a Hybrid role from our London Office, working three days from the office, two from home. Plus more great perks, which include:
- Uncapped leave, because we trust you to manage your workload and time
- When we hit our targets, enjoy a share of our profits with a bonus
- Refer a friend and get rewarded when they join Future
- Wellbeing support with access to our Colleague Assistant Programmes
- Opportunity to purchase shares in Future, with our Share Incentive Plan
We’re Future, the global leader in specialist media. With over 3,000 employees working across 200+ media brands, Future is a prime destination for passionate people worldwide looking to consume trusted, expert content that educates and inspires action - both online and off - through our specialist websites, magazines, events, newsletters, podcasts and social spaces. We’ve got ambitious plans that further build on our growth momentum and unlock new opportunities – and we’re looking for driven people who want to be a part of it!
Our Future, Our Responsibility - Inclusion and Diversity at Future
We embrace and celebrate diversity, making it part of who we are. Different perspectives spark ideas, fuel creativity, and push us to innovate. That’s why we’re building a workplace where everyone feels valued, respected, and empowered to thrive. When it comes to hiring, we keep it fair and inclusive, welcoming talent from every walk of life. It’s not just about what you bring to the table — it’s about making sure the table has room for everyone. Because a diverse team isn’t just good for business. It’s the Future.
Please let us know if you need any reasonable adjustments made so we can give you the best experience!
Advertising Director, Digital - Country Life employer: Future Publishing
Contact Detail:
Future Publishing Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Advertising Director, Digital - Country Life
✨Tip Number 1
Network strategically within the luxury advertising sector. Attend industry events, webinars, and conferences where you can meet potential clients and partners. Building relationships with key players in the digital luxury ad market will give you an edge.
✨Tip Number 2
Familiarise yourself with Country Life's brand values and recent initiatives, especially their digital relaunch. Understanding their unique position in the market will help you tailor your approach and demonstrate how you can contribute to their growth.
✨Tip Number 3
Prepare to showcase your previous successes in driving digital ad revenues. Be ready to discuss specific strategies you've implemented and the results achieved, as this will highlight your capability to meet the targets set for this role.
✨Tip Number 4
Practice your presentation and negotiation skills. Since this role involves client-direct sales, being able to effectively pitch ideas and handle objections will be crucial. Consider mock presentations to refine your delivery and confidence.
We think you need these skills to ace Advertising Director, Digital - Country Life
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities and requirements of the Advertising Director position at Country Life. Tailor your application to highlight your relevant experience in digital advertising and client management.
Craft a Compelling CV: Your CV should clearly showcase your experience in the UK digital luxury ad market, including specific achievements in driving digital revenues. Use metrics to demonstrate your success and ensure it aligns with the job description.
Write a Tailored Cover Letter: In your cover letter, express your passion for the Country Life brand and how your skills can contribute to their digital strategy. Mention your existing network and how you plan to leverage it to grow revenues, as well as your people management experience.
Proofread and Edit: Before submitting your application, thoroughly proofread your documents. Check for any spelling or grammatical errors, and ensure that your writing is clear and professional. A polished application reflects your attention to detail.
How to prepare for a job interview at Future Publishing
✨Showcase Your Digital Expertise
Make sure to highlight your knowledge of the UK digital luxury ad market. Prepare examples of successful campaigns you've led or contributed to, and be ready to discuss how you can apply that experience to drive digital revenues for Country Life.
✨Demonstrate Collaborative Skills
Since this role requires working closely with the Print Advertising Director and editorial team, be prepared to discuss your experience in collaborative environments. Share specific instances where teamwork led to successful outcomes, emphasising your ability to influence and communicate effectively.
✨Prepare for Client-Focused Scenarios
As a player manager, you'll need to excel in client-direct sales. Think of scenarios where you've successfully influenced client spending or handled objections. Practise articulating these experiences clearly, showcasing your negotiation skills and ability to create winning strategies.
✨Emphasise Your People Management Experience
This role involves managing a team, so be ready to discuss your leadership style and people management experience. Share examples of how you've motivated teams, resolved conflicts, and fostered a positive work environment, aligning with Future's values of inclusion and diversity.
