Overview
In this role you will lead audience‑led, commercially effective ideas for branded content, partnerships and experiences. You will shape the opportunity from briefs to persuasive pitches, ensuring strategic thinking stays tightly aligned with creative execution. You’ll work across pre‑sale and post‑sale moments to deliver solutions that resonate with audiences and meet client objectives. You will collaborate with cross‑functional teams to craft ideas that balance advertiser needs with each brand’s tone and editorial standards. This is a chance to drive growth through innovative, credible storytelling in a global media environment.
Pay / Benefits
- uncapped leave
- enhanced parental leave
- dental care and private medical care
- profit share bonus when targets are hit
- refer a friend scheme
- well-being support via Colleague Assistant Programmes (CAP)
Responsibilities
- Lead strategic and creative responses for partnership briefs, RFPs and proactive opportunities across sales categories and platforms
- Refine briefs into clear strategic challenges, identifying audience tension, insight and commercial opportunity
- Shape multi‑channel ideas aligned with client objectives, audience behaviours, brand voice and editorial standards
- Own the strategic narrative within proposals, ensuring a clear line from insight to idea to execution
- Partner with Creative Directors, designers, editors, media planners and production teams to develop imaginative, sellable and feasible solutions
- Run brainstorms and strategic triage sessions to focus effort on high‑impact work
- Guide development of content, experiential, social, video and partnership ideas grounded in audience relevance
- Present work to senior clients and internal stakeholders, articulating both creative ambition and strategic rationale
- Bring editorial sensibility to commercial thinking, balancing advertiser needs with brand integrity
- Contribute to workflow improvements, pitch quality, team development and a culture of strategic rigour
- Support transition from pre‑sale to post‑sale to preserve strategic idea integrity during production and delivery
Key requirements
- Experience in creative strategy, creative direction, branded content, partnerships or integrated marketing within a media owner, agency or publisher environment
- Curiosity and willingness to learn
- Confidence experimenting with new tools, formats and ways of working
- Ability to translate research and audience understanding into clear strategic territories and creative platforms
- Experience developing concepts for integrated campaigns across content, social, experiential, video, editorial and media
- Excellent writing and storytelling for clear pitch narratives and strategic framing independently
- Strong presentation and stakeholder management with senior clients and leadership
- Commercial awareness and sound judgement on appropriate levels of strategic and creative investment
- high curiosity
- learning mindset
- strong presentation and communication
- stakeholder management
- editorial sensitivity
- collaboration
Senior Creative Strategist in London employer: Future plc
At Future, we pride ourselves on being a dynamic and inclusive employer that champions professional growth and innovation. As an Agency Trading Director based in our vibrant London Paddington office, you'll enjoy a collaborative work culture, uncapped leave, and enhanced parental benefits, all while leading strategic agency relationships that drive meaningful impact across our extensive portfolio. With opportunities for profit sharing and a commitment to diversity, Future is the ideal place for ambitious professionals looking to make their mark in the media landscape.
