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- Tasks: Lead the charge in optimising conversion rates and driving growth across our digital platforms.
- Company: Join Future, a global leader in specialist media with over 250 iconic brands.
- Benefits: Enjoy uncapped leave, profit-sharing bonuses, and a hybrid work model.
- Why this job: Make a real impact on user engagement and conversion in a dynamic environment.
- Qualifications: Proven experience in CRO, A/B testing, and analytics tools.
- Other info: Be part of a diverse team that values creativity and innovation.
The predicted salary is between 34000 - 51000 £ per year.
Future is a global leader in specialist media, with 250+ iconic brands reaching hundreds of millions worldwide. Audiences turn to us daily for trusted content, insight, and inspiration across news, lifestyle, technology, games, wealth, homes, and more. Our portfolio includes The Week, Kiplinger, PC Gamer, Wallpaper, and woman&home. Subscriptions are a strategic priority and our flagship brands are critical growth drivers.
The Conversion Rate Optimisation Manager (CRO Manager) will be a pivotal member of the Growth Squad, responsible for establishing, coordinating and scaling a best-in-class Growth CRO and experimentation program across the full funnel - from first click and landing pages through to checkout, onboarding and early-life engagement. This role is instrumental in improving CAC efficiency and LTV by driving higher conversion rates throughout the user journey and increasing test velocity across teams.
Experience that will put you ahead of the curve:
- Proven experience building and scaling full-funnel CRO and experimentation programs within high-growth digital businesses.
- Expertise in A/B testing platforms (Optimizely, VWO, AB Tasty, Adobe Target) and experimentation methodology.
- Strong foundation in statistics, test design and hypothesis-driven optimisation.
- Proficiency with analytics tools (GA, Adobe Analytics) and behavioural analytics (Hotjar, ContentSquare, Glassbox).
- Solid understanding of UX/UI principles and behavioural psychology as they drive conversion and user retention.
- Able to translate complex data into compelling commercial narratives.
- Experience influencing cross-functional stakeholders and driving alignment.
What's in it for you:
- The expected range for this role is £40,000 - £60,000.
- This is a Hybrid role from our Bath or London Office, working three days from the office, two from home.
- Uncapped leave, because we trust you to manage your workload and time.
- When we hit our targets, enjoy a share of our profits with a bonus.
- Refer a friend and get rewarded when they join Future.
- Well-being support with access to our Colleague Assistant Programmes.
- Opportunity to purchase shares in Future, with our Share Incentive Plan.
- Internal job family level P5.
We embrace and celebrate diversity, making it part of who we are. Different perspectives spark ideas, fuel creativity, and push us to innovate. That’s why we’re building a workplace where everyone feels valued, respected, and empowered to thrive. When it comes to hiring, we keep it fair and inclusive, welcoming talent from every walk of life. It’s not just about what you bring to the table — it’s about making sure the table has room for everyone. Because a diverse team isn’t just good for business. It’s the Future.
Please let us know if you need any reasonable adjustments made so we can give you the best experience!
CRO Lead in London employer: Future plc
Contact Detail:
Future plc Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRO Lead in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies that highlight your CRO successes. When you get the chance to chat with potential employers, share these examples to demonstrate your expertise.
✨Tip Number 3
Prepare for interviews by practising common questions and scenarios related to CRO. Think about how you can showcase your experience with A/B testing and analytics tools, as well as your ability to influence stakeholders.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are genuinely interested in joining our team at Future.
We think you need these skills to ace CRO Lead in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the CRO Lead role. Highlight your experience with A/B testing and any successful optimisation projects you've led. We want to see how you can bring value to our Growth Squad!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Share your passion for conversion rate optimisation and how your skills align with our goals at Future. Let us know why you're excited about this opportunity and how you can contribute to our growth.
Showcase Your Data Skills: Since this role involves a lot of data analysis, make sure to mention your proficiency with analytics tools like GA and Adobe Analytics. We love candidates who can turn complex data into actionable insights, so don’t hold back!
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. Plus, we can't wait to hear from you!
How to prepare for a job interview at Future plc
✨Know Your CRO Stuff
Make sure you brush up on your conversion rate optimisation knowledge. Familiarise yourself with A/B testing platforms like Optimizely and VWO, and be ready to discuss how you've used them in past roles. Show that you understand the full funnel from first click to checkout!
✨Data is Your Best Friend
Be prepared to talk about how you've translated complex data into actionable insights. Bring examples of how you've improved CAC efficiency and LTV through data-driven decisions. This will show that you can not only analyse data but also use it to drive results.
✨Understand UX/UI Principles
Since this role involves improving user retention, make sure you can discuss UX/UI principles and how they impact conversion rates. Share any experiences where your understanding of user behaviour led to successful optimisation strategies.
✨Engage with Stakeholders
This position requires influencing cross-functional teams, so think of examples where you've successfully aligned different stakeholders. Be ready to demonstrate your communication skills and how you’ve driven collaboration in previous projects.
