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- Tasks: Lead the retention marketing team to enhance customer engagement and reduce churn.
- Company: Join Future, a global leader in specialist media with over 3,000 employees.
- Benefits: Enjoy uncapped leave, hybrid working, profit-sharing bonuses, and share purchase opportunities.
- Why this job: Be part of an innovative team focused on customer experience and strategic growth.
- Qualifications: Experience in retention or CRM marketing, strong analytical skills, and team management.
- Other info: Embrace diversity and inclusion in a supportive workplace culture.
The predicted salary is between 28000 - 48000 £ per year.
Reporting into the Head of Customer Value, this role is an exciting opportunity to join our fast-paced customer revenues team, to deliver a best in class customer retention strategy on our high profile UK News & Wealth brands.
We’re looking for an experienced marketer to lead the News & Wealth Retention team. This role is responsible for driving yield and revenue, improving lifetime value across our subscriber base by delivering retention and engagement marketing initiatives to reduce churn and win back customers. You’ll be experienced in retention analytics and confident in using data to build out strategic recommendations.
Above all, you will be customer centric and will always deliver a first class customer experience, whilst reviewing how we can reduce costs and maximise our retention budget to support LTV across the business.
Experience that will put you ahead of the curve:
- A specialist in retention or CRM marketing, ideally from a subscriptions background
- Knowledge of CRM/CDP Platforms and automated digital journeys
- You’ll be a strategic thinker with the ability to manage a team and identify opportunities in line with business goals and priorities
- Excellent analytical skills and ability to clearly communicate results and recommendations, both verbally and in written formats
- Experience with building and monitoring customer lifecycles, ideally within a recurring revenue model
What’s in it for you:
The expected range for this role is £35,000 - £60,000. This is a Hybrid role from our London Office, working three days from the office, two from home. Plus more great perks, which include:
- Uncapped leave, because we trust you to manage your workload and time
- When we hit our targets, enjoy a share of our profits with a bonus
- Refer a friend and get rewarded when they join Future
- Wellbeing support with access to our Colleague Assistant Programmes
- Opportunity to purchase shares in Future, with our Share Incentive Plan
Who are we… We’re Future, the global leader in specialist media. With over 3,000 employees working across 200+ media brands, Future is a prime destination for passionate people worldwide looking to consume trusted, expert content that educates and inspires action - both online and off - through our specialist websites, magazines, events, newsletters, podcasts and social spaces.
We’ve got ambitious plans that further build on our growth momentum and unlock new opportunities – and we’re looking for driven people who want to be a part of it!
Our Future, Our Responsibility - Inclusion and Diversity at Future
We embrace and celebrate diversity, making it part of who we are. Different perspectives spark ideas, fuel creativity, and push us to innovate. That’s why we’re building a workplace where everyone feels valued, respected, and empowered to thrive.
When it comes to hiring, we keep it fair and inclusive, welcoming talent from every walk of life. It’s not just about what you bring to the table — it’s about making sure the table has room for everyone. Because a diverse team isn’t just good for business. It’s the Future.
Please let us know if you need any reasonable adjustments made so we can give you the best experience!
Head of Retention Marketing - 12 Month FTC employer: Future plc
Contact Detail:
Future plc Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Retention Marketing - 12 Month FTC
✨Tip Number 1
Familiarise yourself with the latest trends in retention marketing, especially within subscription models. This will not only help you understand the industry better but also allow you to speak confidently about innovative strategies during your interview.
✨Tip Number 2
Network with professionals in the retention and CRM marketing space. Attend relevant webinars or local meetups to connect with others who can provide insights or even referrals that could help you land the job.
✨Tip Number 3
Prepare to discuss specific examples of how you've used data analytics to drive retention strategies in your previous roles. Being able to articulate your past successes will demonstrate your capability and fit for the role.
✨Tip Number 4
Research Future's brands and their current retention strategies. Understanding their customer base and challenges will allow you to propose tailored ideas that align with their goals, making you a standout candidate.
We think you need these skills to ace Head of Retention Marketing - 12 Month FTC
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in retention marketing and CRM, particularly within a subscriptions context. Use specific metrics to demonstrate your success in reducing churn and improving customer lifetime value.
Craft a Compelling Cover Letter: In your cover letter, emphasise your strategic thinking and analytical skills. Discuss how you have successfully led teams and implemented retention strategies in previous roles, and how these experiences align with the goals of Future.
Showcase Your Data Skills: Since the role requires strong analytical skills, include examples of how you've used data to inform marketing strategies. Mention any specific CRM or CDP platforms you are familiar with and how you've leveraged them in past projects.
Demonstrate Customer Centricity: Highlight your commitment to delivering a first-class customer experience. Provide examples of initiatives you've led that improved customer engagement and satisfaction, showcasing your understanding of customer lifecycles.
How to prepare for a job interview at Future plc
✨Showcase Your Retention Expertise
Make sure to highlight your experience in retention or CRM marketing, especially if you have a background in subscriptions. Be prepared to discuss specific strategies you've implemented that successfully reduced churn and improved customer lifetime value.
✨Demonstrate Analytical Skills
Since this role requires strong analytical skills, come ready to discuss how you've used data to inform your marketing strategies. Bring examples of how you've communicated results and recommendations effectively, both verbally and in writing.
✨Understand Customer Centricity
Emphasise your customer-centric approach during the interview. Share examples of how you've prioritised customer experience in your previous roles and how it has positively impacted retention rates.
✨Prepare for Team Management Questions
As a leader in this role, you'll need to manage a team. Be ready to discuss your leadership style, how you motivate your team, and any experiences where you've identified opportunities that align with business goals.
