At a Glance
- Tasks: Lead digital strategy to grow audience and boost commercial success for Decanter.
- Company: Decanter, the world's leading wine media brand, part of Future plc.
- Benefits: Competitive salary, hybrid work, uncapped leave, profit-sharing bonuses, and share options.
- Other info: Embrace diversity and innovation in a dynamic workplace with excellent career opportunities.
- Why this job: Join a passionate team and shape the future of wine media with your digital expertise.
- Qualifications: 7-10 years in digital media, proven subscription growth, and leadership experience.
The predicted salary is between 60000 - 80000 £ per year.
Decanter is the world's leading wine media brand, serving as the ultimate authority for wine enthusiasts and professionals globally. With a heritage rooted in expert criticism and high-quality journalism, the brand spans a flagship magazine, Decanter Premium (paywall) and the world-renowned Decanter World Wine Awards and Fine Wine Encounters. Its digital ecosystem is designed to serve both a broad global audience and a dedicated inner circle of connoisseurs.
Future plc is a global platform for intent-led specialist media and a FTSE 250 constituent. Future connects people to their passions through high-quality content, proprietary technology, and diversified revenue streams, including advertising, e-commerce, and high-growth digital subscriptions. By leveraging its global scale and data-driven insights, Future ensures its brands, like Decanter, remain at the forefront of their respective industries.
What you'll be doing
The Head of Digital (maternity cover) is responsible for leading the digital strategy to maximise audience growth and accelerate commercial success. You will report to the Managing Director and oversee all digital content, blending instinctive market knowledge with a first-class SEO pedigree to build rankings performance and embed these processes across the team. A primary focus of this role is managing the balance between high-reach, pre-paywall content and exclusive, post-paywall content designed to drive Decanter Premium subscriptions. By blending digital expertise with a passion for high-converting content, the individual will ensure Decanter remains the authoritative voice for global wine enthusiasts, aligning with a data-driven approach to specialist media.
Experience that will put you ahead of the curve
- 7-10 years in digital media/publishing with a proven track record in subscription-based models (ideally in lifestyle, consumer, or specialist media sectors like food/wine, travel, or luxury goods).
- Experience driving digital growth, such as increasing subscriber bases by 20%+ through content strategies or campaigns.
- Prior leadership experience in an overseer or managerial capacity, managing cross-functional teams.
- Familiarity with the wine industry or enthusiast communities is advantageous but not essential.
- A passion for premium content and user-centric digital experiences.
What's in it for you
The expected range for this role is £60,000 - £80,000. This is a Hybrid role from our London Office, working three days from the office, two from home.
More great perks, which include:
- Uncapped leave, because we trust you to manage your workload and time.
- When we hit our targets, enjoy a share of our profits with a bonus.
- Refer a friend and get rewarded when they join Future.
- Well-being support with access to our Colleague Assistant Programmes.
- Opportunity to purchase shares in Future, with our Share Incentive Plan.
Who are we
We're Future, the global leader in specialist media. With over 3,000 employees working across 200+ media brands, Future is a prime destination for passionate people worldwide looking to consume trusted, expert content that educates and inspires action - both online and off - through our specialist websites, magazines, events, newsletters, podcasts and social spaces. We've got ambitious plans that further build on our growth momentum and unlock new opportunities – and we're looking for driven people who want to be a part of it!
Our Future, Our Responsibility - Inclusion and Diversity at Future
We embrace and celebrate diversity, making it part of who we are. Different perspectives spark ideas, fuel creativity, and push us to innovate. That's why we're building a workplace where everyone feels valued, respected, and empowered to thrive. When it comes to hiring, we keep it fair and inclusive, welcoming talent from every walk of life. It's not just about what you bring to the table – it's about making sure the table has room for everyone. Because a diverse team isn't just good for business. It's the Future.
Please let us know if you need any reasonable adjustments made so we can give you the best experience!
Head of Digital, Decanter - 12 Month FTC employer: Future plc
Future plc is an exceptional employer, offering a dynamic work environment in the heart of London where creativity and innovation thrive. With a strong commitment to employee well-being, including uncapped leave and profit-sharing bonuses, Future fosters a culture of trust and collaboration. The company prioritises diversity and inclusion, ensuring that every voice is heard and valued, while providing ample opportunities for professional growth within the leading wine media brand, Decanter.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Digital, Decanter - 12 Month FTC
✨Tip Number 1
Network like a pro! Reach out to people in the wine and digital media industries. Attend events, join online forums, and connect with professionals on LinkedIn. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Show off your digital prowess! Create a personal website or portfolio showcasing your best work in digital strategy and content creation. This is your chance to demonstrate how you can drive audience growth and subscriptions, just like Decanter aims to do.
✨Tip Number 3
Prepare for interviews by diving deep into Decanter's digital presence. Familiarise yourself with their content strategies and think about how you can contribute to their goals. Bring fresh ideas to the table that align with their vision of premium content and user-centric experiences.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re genuinely interested in being part of the Future family. Let’s make it happen!
We think you need these skills to ace Head of Digital, Decanter - 12 Month FTC
Some tips for your application 🫡
Show Your Passion for Wine:When you're writing your application, let your love for wine shine through! Whether it's a personal story or your favourite wine regions, we want to see that enthusiasm. It helps us know you’re not just looking for a job, but you genuinely care about the industry.
Highlight Your Digital Expertise:Make sure to showcase your experience in digital media and subscription models. We’re looking for someone who can drive growth, so share specific examples of how you've increased subscriber bases or improved content strategies in your previous roles.
Tailor Your Application:Don’t just send a generic CV and cover letter! Tailor your application to reflect the skills and experiences that align with the Head of Digital role. Use keywords from the job description to show us you understand what we're looking for.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands. Plus, it shows us you’re proactive and keen to be part of our team!
How to prepare for a job interview at Future plc
✨Know Your Digital Stuff
Make sure you brush up on the latest trends in digital media and subscription models. Familiarise yourself with Decanter's digital presence and think about how you can enhance it. Be ready to discuss specific strategies you've used in the past to drive audience growth.
✨Show Your Passion for Wine
Even if you're not a wine expert, showing genuine enthusiasm for the industry can set you apart. Research some key wine terms or trends and be prepared to share your thoughts on them. This will demonstrate your commitment to understanding Decanter's audience.
✨Prepare for Leadership Questions
As a potential leader, expect questions about your management style and experience. Think of examples where you've successfully led cross-functional teams or driven digital growth. Highlight your ability to balance high-reach content with exclusive offerings.
✨Data-Driven Insights Matter
Since this role involves a data-driven approach, be ready to discuss how you've used analytics to inform your decisions. Bring examples of how you've increased subscriber bases or improved content performance through data insights. This will show that you can align with Decanter's goals.
