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For Companies At a Glance
- Tasks: Lead digital marketing strategies to boost subscription growth across multiple brands.
- Company: Future is a global leader in specialist media, with over 3,000 employees and 200+ brands.
- Benefits: Enjoy hybrid work, uncapped leave, profit-sharing bonuses, and share purchase opportunities.
- Other info: This role offers broad influence across various departments and significant career growth potential.
- Why this job: Join a dynamic team driving impactful growth in a diverse and inclusive environment.
- Qualifications: Must have senior experience in digital growth marketing and managing large budgets.
The predicted salary is between 60000 - 84000 £ per year.
Job Description
We're looking for someone to lead the commercial engine behind Future's subscription growth.
The Growth Marketing Director is a senior hire who will run two cross-functional squads, oversee our digital performance marketing strategy, and build the systems that allow us to scale subscriber acquisition efficiently across our portfolio.
You will build on real momentum: strong brands, a scaled subscriber base, and meaningful investment already in place. The brief now is to sharpen, accelerate, and scale what works—commercially and operationally. Our brands are strong, our subscriber base is large, and the leadership support is in place. What we need now is a strategic operator who can bring sharper structure, better attribution, faster testing cycles, and stronger economics to how we grow.
This is one of the most commercially impactful roles in the business. The Growth Director will operate with broad influence—across brand, product, editorial, data, and finance—and will be trusted to lead the system that drives acquisition performance, not just the campaigns.
What you'll be doing
Subscriptions are a top-three strategic priority for Future. We're shifting from fragmented acquisition efforts to a unified, centre-led growth model: a repeatable system built on test-and-learn rigour, full-funnel optimisation, and measurable ROI.
Reporting to the Senior Director of Subscriptions, the Growth Director will;
- Lead performance marketing across UK and US markets
- Responsible for both Tier 1 brand acquisition and digital growth for Tier 2/3 brands
- Be the growth marketing center of excellence—providing the infrastructure, playbooks, and insight to help brand teams scale acquisition, inprove customer journeys, and embed test-and-learn rigour
- Drive CAC:LTV outcomes across the portfolio and report on revenue contribution, growth pacing, and forecast accuracy
Experience that will put you ahead of the curve
Must-Have Experience
- Senior digital growth/performance marketing leader in a scaled DTC, media, or subscription-led business
- Ownership of large budgets (£5m+ annually) and clear track record improving CAC:LTV
- Demonstrable experience leading cross-functional growth teams and working across data, creative, lifecycle, and product
- Familiar with marketing attribution, CRM journeys, CRO, and analytics tooling (e.g. GA4, Looker, CDPs)
Nice-to-Haves
- Experience managing agency relationships alongside in-house teams
- Background in content, publishing, or brand portfolios
- Exposure to US and UK consumer growth dynamics
- Built or led a centre of excellence in marketing or growth
What's in it for you
The expected range for this role is £70,000 – £80,000
This is a Hybrid role from our Bath or London Office, working three days from the office, two from home
… Plus more great perks, which include;
- Uncapped leave, because we trust you to manage your workload and time
- When we hit our targets, enjoy a share of our profits with a bonus
- Refer a friend and get rewarded when they join Future
- Wellbeing support with access to our Colleague Assistant Programmes
- Opportunity to purchase shares in Future, with our Share Incentive Plan
Internal job family level P3
Who are we…
We're Future, the global leader in specialist media. With over 3,000 employees working across 200+ media brands, Future is a prime destination for passionate people worldwide looking to consume trusted, expert content that educates and inspires action – both online and off – through our specialist websites, magazines, events, newsletters, podcasts and social spaces.
We've got ambitious plans that further build on our growth momentum and unlock new opportunities – and we're looking for driven people who want to be a part of it!
Our Future, Our Responsibility – Inclusion and Diversity at Future
We embrace and celebrate diversity, making it part of who we are.
Different perspectives spark ideas, fuel creativity, and push us to innovate. That's why we're building a workplace where everyone feels valued, respected, and empowered to thrive.
When it comes to hiring, we keep it fair and inclusive, welcoming talent from every walk of life. It's not just about what you bring to the table — it's about making sure the table has room for everyone.
Because a diverse team isn't just good for business. It's the Future.
Please let us know if you need any reasonable adjustments made so we can give you the best experience!
Find out more about Our Future, Our Responsibility on our website.
#LI-Hybrid
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Digital Marketing Director employer: Future plc
Contact Detail:
Future plc Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Marketing Director
✨Tip Number 1
Familiarise yourself with the latest trends in digital performance marketing. Understanding current strategies and tools, especially around customer acquisition costs (CAC) and lifetime value (LTV), will help you speak confidently about how to optimise these metrics during your discussions.
✨Tip Number 2
Network with professionals in the digital marketing space, particularly those who have experience in subscription models. Engaging with industry peers can provide insights into best practices and may even lead to referrals or recommendations for the role.
✨Tip Number 3
Prepare to discuss your experience with cross-functional teams. Since this role involves leading various squads, showcasing your ability to collaborate across departments like data, creative, and product will demonstrate your fit for the position.
✨Tip Number 4
Research Future's brands and their current subscriber growth strategies. Being knowledgeable about their portfolio and how they approach digital marketing will allow you to tailor your conversation and show genuine interest in contributing to their success.
We think you need these skills to ace Digital Marketing Director
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in digital growth and performance marketing. Focus on your achievements in managing large budgets and improving CAC:LTV ratios, as these are crucial for the role.
Craft a Compelling Cover Letter: In your cover letter, emphasise your strategic approach to growth marketing. Discuss how you've led cross-functional teams and implemented successful marketing strategies in previous roles, particularly in DTC or subscription-led businesses.
Showcase Relevant Skills: Clearly outline your familiarity with marketing attribution, CRM journeys, and analytics tools like GA4 and Looker. Mention any experience you have with building centres of excellence in marketing or growth, as this is a nice-to-have for the position.
Demonstrate Cultural Fit: Future values diversity and inclusion, so reflect this in your application. Share examples of how you've contributed to a diverse team environment and how you embrace different perspectives in your work.
How to prepare for a job interview at Future plc
✨Showcase Your Strategic Thinking
As a Growth Marketing Director, you'll need to demonstrate your ability to think strategically. Prepare examples of how you've successfully led cross-functional teams and implemented growth strategies in previous roles. Highlight specific metrics that showcase your impact on subscriber acquisition and revenue growth.
✨Understand the Brand Portfolio
Familiarise yourself with Future's brands and their unique value propositions. Be ready to discuss how you would tailor marketing strategies for different tiers of brands within the portfolio. This shows your understanding of the company's diverse offerings and your ability to adapt strategies accordingly.
✨Discuss Data-Driven Decision Making
Emphasise your experience with analytics tools and how you've used data to drive marketing decisions. Be prepared to talk about your familiarity with marketing attribution, CRM journeys, and how you've optimised customer acquisition costs (CAC) and lifetime value (LTV) in past roles.
✨Demonstrate Leadership and Collaboration Skills
Since this role involves leading multiple teams, it's crucial to showcase your leadership style and collaborative approach. Share examples of how you've successfully managed agency relationships and worked with in-house teams to achieve common goals. This will illustrate your ability to foster teamwork and drive results.