At a Glance
- Tasks: Lead creative vision and strategy for innovative branded content across multiple platforms.
- Company: Dynamic publishing company focused on cutting-edge storytelling and audience engagement.
- Benefits: Competitive salary, hybrid work model, uncapped leave, profit-share bonus, and well-being support.
- Other info: Join a collaborative culture with opportunities for professional growth and industry influence.
- Why this job: Shape the future of branded content and inspire a talented creative team.
- Qualifications: Proven creative leadership experience in media or advertising with strong strategic thinking skills.
The predicted salary is between 100000 - 120000 £ per year.
The VP of Creative is the senior creative leader responsible for shaping and delivering best‑in‑class branded content across our commercial publishing business.
This role oversees creative strategy, concept development, editorial storytelling, and the design studio, leading a multidisciplinary team of approximately ten creatives to produce innovative, audience‑first campaigns for advertising partners.
Creative Leadership & Vision
Define and lead the creative vision for the branded content business across print, digital, video, social, experiential, and emerging platforms.
Champion innovative storytelling and creative excellence that differentiates the organization in the marketplace.
Establish creative standards, processes, and best practices that elevate the quality and consistency of commercial work.
Ensure all branded content aligns with audience expectations while meeting advertiser objectives and protecting editorial integrity.
Creative Strategy & Ideation
Lead strategic ideation for high‑value RFPs, proactive opportunities, and integrated marketing campaigns.
Translate business challenges into compelling creative concepts that connect brands with audiences through authentic storytelling.
Collaborate with Sales and Commercial leadership to develop winning pitches that drive revenue growth.
Present strategic recommendations and creative concepts directly to senior clients and agency partners.
Design Studio Leadership
Oversee the in‑house creative and design studio responsible for visual design, campaign development, presentation design, motion graphics, and creative production.
Ensure efficient workflows, resource planning, and creative quality across simultaneous projects.
Drive continual improvement of creative operations, processes, and collaboration.
Team Leadership & Development
Lead, mentor, and inspire a multidisciplinary team of approximately ten creative strategists, designers, art directors, writers, and producers.
Foster a collaborative, inclusive, and high‑performing creative culture.
Provide coaching, performance management, career development, and succession planning.
Recruit and retain exceptional creative talent while building team capabilities for evolving client needs.
Cross‑Functional Partnership
Partner with Editorial leadership to ensure commercial storytelling reflects the quality and values of the publication.
Collaborate with Marketing, Audience Development, Research, Production, and Analytics teams to develop integrated client solutions.
Work closely with Sales leadership to support business development, key account growth, and strategic partnerships.
Serve as the senior creative voice across the commercial organization.
Client & Industry Leadership
Build trusted relationships with senior marketers, agencies, and strategic partners.
Lead creative presentations, workshops, and campaign reviews.
Stay ahead of industry trends, emerging platforms, AI‑enabled creative tools, audience behaviors, and innovations in branded storytelling.
Represent the organization at industry events and within the broader creative community.
Qualifications
- Experience in creative leadership within publishing, media, advertising, branded content, or integrated marketing.
- Proven experience leading creative strategy for premium brands and multi‑channel campaigns.
- Experience managing multidisciplinary creative teams in a fast‑paced environment.
- Strong portfolio demonstrating strategic thinking, innovative concepts, and award‑worthy creative execution.
- Exceptional presentation, storytelling, and executive communication skills.
- Experience collaborating with revenue organizations and supporting new business development.
- Deep understanding of editorial content, audience engagement, and branded storytelling.
- Strong operational and project management skills with the ability to prioritize multiple initiatives simultaneously.
- Leadership Competencies
- Visionary creative leadership
- Strategic and commercial thinking
- Collaborative influence across functions
- Client relationship management
- Talent development and coaching
- Innovation and continuous improvement
- Executive presence
- Data‑informed decision making
- What’s in it for you
- Hybrid role: 3 days in the London Paddington office, 2 days from home
- Uncapped leave based on workload management
- Profit‑share bonus when targets are achieved
- Referral reward program
- Well‑being support with access to the Colleague Assistant Programmes
- Opportunity to purchase shares through the Share Incentive Plan
- #J-18808-Ljbffr
Group Creative Director in City of Westminster employer: Future plc
Future plc is an exceptional employer, offering a dynamic work environment in the vibrant cities of Bath or London. With a strong emphasis on employee growth, our culture fosters collaboration and innovation, while benefits such as uncapped leave and profit-sharing opportunities ensure that your contributions are recognised and rewarded. Join us to be part of a forward-thinking team that values your expertise and supports your professional journey.
