At a Glance
- Tasks: Lead SEO strategies for clients and enhance their visibility in traditional and AI-powered search.
- Company: Join Future Publishing, a global leader in digital publishing with a focus on innovation.
- Benefits: Enjoy uncapped leave, profit-sharing bonuses, and well-being support.
- Other info: Hybrid role with excellent career growth and a supportive team environment.
- Why this job: Be at the forefront of SEO and AI trends while making a real impact for clients.
- Qualifications: 3+ years in SEO, strong communication skills, and a passion for emerging technologies.
The predicted salary is between 40000 - 40000 £ per year.
Future Publishing is looking for an SEO & GEO Account Manager to join our growing commercial SEO team. Search is evolving rapidly. Alongside traditional search engines, AI-powered search experiences such as ChatGPT, Gemini, Google AI Overviews and Google AI Mode are increasingly shaping how users discover information. As a global digital publisher, we are actively helping commercial partners understand and improve their visibility across these emerging search environments.
Reporting to the SEO & GEO Innovation Manager, you will act as the strategic day‑to‑day lead for a portfolio of GEO campaigns, working directly with clients to help them understand, measure and improve their discoverability across both traditional and AI‑powered search experiences. This is a client‑facing role that combines SEO expertise, commercial awareness and strategic communication. You’ll work closely with optimisation specialists, analysts and commercial stakeholders to ensure campaigns are delivered successfully, insights are communicated clearly, and clients understand the value of the work being undertaken.
While account management is a core part of the role, this is first and foremost an SEO specialist position. We’re looking for someone who can confidently discuss technical SEO, content strategy, search visibility and emerging search trends with clients, while acting as a trusted advisor in a fast‑changing landscape.
What you’ll be doing
- Client & Campaign Management
- Acting as the primary point of contact for a portfolio of UK‑based GEO clients
- Leading regular client meetings, performance reviews and strategic discussions
- Building strong relationships with clients and becoming a trusted advisor on SEO and emerging search visibility
- Translating complex SEO and GEO concepts into clear, actionable recommendations
- Guiding clients through an evolving search landscape and helping them understand campaign performance and outcomes
- Ensuring campaigns are delivered on time and aligned to agreed objectives
- SEO & GEO Strategy
- Analysing campaign performance and visibility trends across traditional and AI‑powered search environments
- Monitoring visibility trends across AI‑powered search experiences including ChatGPT, Gemini, Google AI Overviews and Google AI Mode
- Interpreting data and insights to identify opportunities for optimisation
- Working closely with the optimisation team to develop and implement recommendations
- Helping clients understand how authoritative content is surfaced within AI‑powered search experiences
- Monitoring developments across search and generative AI platforms and sharing relevant insights with clients and internal stakeholders
- Contributing to the development of best practices for Generative Engine Optimisation (GEO)
- Commercial Support
- Supporting new business opportunities by contributing GEO expertise to pitches and proposals
- Producing analysis and insight for prospective client opportunities
- Working alongside commercial teams to articulate campaign approaches and expected outcomes
- Supporting long‑term client success through effective campaign delivery and clear communication of results
Experience That Will Put You Ahead Of The Curve
- Minimum 3 years' experience in an SEO‑focused role
- Strong understanding of technical SEO, content optimisation and search performance measurement
- Experience presenting SEO insights, recommendations and performance updates to clients or senior stakeholders
- Strong communication and stakeholder management skills
- Experience using industry‑standard SEO tools including GA4, Google Search Console, SEMRush, Ahrefs, peec.ai, Screaming Frog and similar platforms
- Confidence analysing data and translating findings into actionable recommendations
- An interest in AI, emerging search experiences and the future of content discovery
- Experience managing multiple projects or client relationships simultaneously
- Comfortable working in an environment where experimentation, learning and iteration are key
What's in it for you
The expected salary for this role is £40,000. This is a Hybrid role from either our Cardiff or Bath office, working 3 days from the office, 2 from home. Plus more great perks, which include:
- Uncapped leave, because we trust you to manage your workload and time
- When we hit our targets, enjoy a share of our profits with a bonus
- Refer a friend and get rewarded when they join Future
- Well‑being support with access to our Colleague Assistant Programmes
- Opportunity to purchase shares in Future, with our Share Incentive Plan
SEO & GEO Account Manager in Cardiff employer: Future plc
Future Publishing is an exceptional employer that fosters a dynamic and innovative work culture, particularly for the SEO & GEO Account Manager role. With a focus on employee well-being, we offer uncapped leave, profit-sharing bonuses, and opportunities for personal growth in a rapidly evolving digital landscape. Our hybrid working model from our Cardiff or Bath offices allows for flexibility while collaborating with a talented team dedicated to pushing the boundaries of search visibility and client success.
StudySmarter Expert Advice🤫
We think this is how you could land SEO & GEO Account Manager in Cardiff
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Future plc and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Future plc are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Future plc on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Future plc. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace SEO & GEO Account Manager in Cardiff
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Future plc. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Future plc:Show us that you’ve done your homework! In your application, briefly mention what you admire about Future plc’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Future plc
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Future plc will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Future plc, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
