At a Glance
- Tasks: Monitor and analyse Google search performance for PPC and SEO, delivering actionable insights.
- Company: Join a forward-thinking company that values innovation and collaboration.
- Benefits: Enjoy uncapped leave, profit-sharing bonuses, and well-being support.
- Other info: Hybrid role with excellent career growth and a supportive work environment.
- Why this job: Make an impact by translating data into strategies that drive marketing success.
- Qualifications: Experience in PPC and SEO analysis with strong analytical skills.
The predicted salary is between 30000 - 40000 € per year.
We are looking for a Search Analyst to monitor, analyze, and report on Google search performance across both paid (PPC) and organic (SEO) channels. This role is responsible for delivering a holistic view of search performance, including combined metrics such as total click‐through and overall search visibility. You will also translate market and search insights into clear context on user intent and search behaviour to support marketing and product decisions.
Key Responsibilities:
- Monitor and report on Google search performance across PPC and SEO, including impressions, clicks, CTR, conversions, and spend.
- Develop and maintain dashboards and recurring reports that provide a combined view of paid and organic search performance.
- Analyze combined search metrics (e.g. total CTR, blended click share, cannibalization or lift between PPC and SEO).
- Identify trends, opportunities, and risks in search performance based on keyword, category and device.
- Translate search and market data into insights about user intent, demand, and search behaviour.
- Partner with marketing and trading teams to provide data‐driven recommendations.
- Support campaign planning and optimisation by identifying keyword opportunities and performance gaps.
- Ensure data accuracy and consistency across search platforms and reporting tools.
Experience that will put you ahead of the curve
Essential Skills:
- Experience analyzing PPC and SEO performance, ideally within Google Search (e.g., Google Ads, Search Console).
- Strong analytical skills with the ability to synthesize data from multiple sources.
- Experience building dashboards and reports in analytics or BI tools.
- Ability to clearly communicate insights and recommendations to non‐technical stakeholders.
- Strong attention to detail and comfort working with performance metrics.
Desired Skills:
- Experience with blended or integrated search reporting (PPC + SEO).
- Familiarity with keyword research tools and competitive search analysis.
- Understanding of attribution and the interaction between paid and organic search.
- Experience translating macro market trends into actionable insights.
- Predictive modelling and forecasting experience.
What's in it for you
The expected range for this role is £30,000 - £40,000. This is a Hybrid role from our Cardiff Office, working three days from the office, two from home.
Perks:
- Uncapped leave, because we trust you to manage your workload and time.
- When we hit our targets, enjoy a share of our profits with a bonus.
- Refer a friend and get rewarded when they join Future.
- Well‐being support with access to our Colleague Assistant Programmes.
- Opportunity to purchase shares in Future, with our Share Incentive Plan.
Please let us know if you need any reasonable adjustments made so we can give you the best experience!
Search Analyst (PPC/SEO in Cardiff employer: Future plc
At Future, we pride ourselves on being an exceptional employer, offering a dynamic work culture that fosters collaboration and innovation. As a Search Analyst in our Cardiff office, you'll benefit from uncapped leave, profit-sharing bonuses, and robust well-being support, all while enjoying the flexibility of a hybrid work model. We are committed to your professional growth, providing opportunities for internal advancement and the chance to invest in your future through our Share Incentive Plan.
StudySmarter Expert Advice🤫
We think this is how you could land Search Analyst (PPC/SEO in Cardiff
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by practising common questions and showcasing your analytical skills. Be ready to discuss how you've tackled PPC and SEO challenges in the past – real examples will make you stand out!
✨Tip Number 3
Show off your data skills! Create a portfolio of dashboards or reports you've built, especially if they highlight combined PPC and SEO performance. This will demonstrate your ability to deliver insights that matter.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace Search Analyst (PPC/SEO in Cardiff
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of Search Analyst. Highlight your experience with PPC and SEO, and don’t forget to mention any tools you’ve used like Google Ads or Search Console. We want to see how your skills match what we’re looking for!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you’re passionate about search performance and how your analytical skills can help us at StudySmarter. Keep it engaging and relevant to the job description.
Showcase Your Analytical Skills:In your application, give examples of how you've analysed data in the past. Whether it’s building dashboards or identifying trends, we want to know how you’ve turned data into actionable insights. Be specific!
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you don’t miss out on any important updates. Plus, it’s super easy!
How to prepare for a job interview at Future plc
✨Know Your Metrics
Before the interview, brush up on key PPC and SEO metrics like CTR, conversions, and impressions. Be ready to discuss how these metrics impact overall search performance and how you’ve used them in past roles.
✨Showcase Your Analytical Skills
Prepare examples of how you've synthesised data from multiple sources to derive insights. Think about specific instances where your analysis led to actionable recommendations for marketing or product decisions.
✨Familiarise with Tools
Make sure you’re comfortable discussing tools like Google Ads, Search Console, and any analytics or BI tools you’ve used. If you’ve built dashboards or reports, be ready to explain your process and the outcomes.
✨Communicate Clearly
Practice explaining complex data insights in simple terms. You’ll likely need to communicate with non-technical stakeholders, so being able to convey your findings clearly is crucial.
