At a Glance
- Tasks: Analyse and report on Google search performance for PPC and SEO channels.
- Company: Join a forward-thinking company that values diversity and innovation.
- Benefits: Enjoy uncapped leave, profit-sharing bonuses, and wellbeing support.
- Other info: Dynamic workplace with a focus on inclusion and career growth.
- Why this job: Make an impact by translating data into actionable insights for marketing strategies.
- Qualifications: Experience in PPC and SEO analysis with strong analytical skills required.
The predicted salary is between 30000 - 40000 £ per year.
We are looking for a Search Analyst to monitor, analyse, and report on Google search performance across both paid (PPC) and organic (SEO) channels. This role is responsible for delivering a holistic view of search performance, including combined metrics such as total click‑through and overall search visibility. You will also translate market and search insights into clear context on user intent and search behaviour to support marketing and product decisions.
Responsibilities
- Monitor and report on Google search performance across PPC and SEO, including impressions, clicks, CTR, conversions, and spend.
- Develop and maintain dashboards and recurring reports that provide a combined view of paid and organic search performance.
- Analyse combined search metrics (e.g. total CTR, blended click share, cannibalization or lift between PPC and SEO).
- Identify trends, opportunities, and risks in search performance based on keyword, category and device.
- Translate search and market data into insights about user intent, demand, and search behaviour.
- Partner with marketing and trading teams to provide data‑driven recommendations.
- Support campaign planning and optimisation by identifying keyword opportunities and performance gaps.
- Ensure data accuracy and consistency across search platforms and reporting tools.
Qualifications
- Experience analyzing PPC and SEO performance, ideally within Google Search (e.g. Google Ads, Search Console).
- Strong analytical skills with the ability to synthesize data from multiple sources.
- Experience building dashboards and reports in analytics or BI tools.
- Ability to clearly communicate insights and recommendations to non-technical stakeholders.
- Strong attention to detail and comfort working with performance metrics.
Desired Skills
- Experience with blended or integrated search reporting (PPC + SEO).
- Familiarity with keyword research tools and competitive search analysis.
- Understanding of attribution and the interaction between paid and organic search.
- Experience translating macro market trends into actionable insights.
- Predictive modelling and forecasting experience.
Benefits
- Uncapped leave, because we trust you to manage your workload and time.
- When we hit our targets, enjoy a share of our profits with a bonus.
- Refer a friend and get rewarded when they join Future.
- Wellbeing support with access to our Colleague Assistant Programmes.
- Opportunity to purchase shares in Future, with our Share Incentive Plan.
Our Future, Our Responsibility – Inclusion and Diversity at Future
We embrace and celebrate diversity, making it part of who we are. Different perspectives spark ideas, fuel creativity, and push us to innovate. That’s why we’re building a workplace where everyone feels valued, respected, and empowered to thrive. When it comes to hiring, we keep it fair and inclusive, welcoming talent from every walk of life. Please let us know if you need any reasonable adjustments made so we can give you the best experience.
Expected salary range: £30,000 – £40,000.
Integrated PPC & SEO Search Analyst — Insights & Dashboards in Cardiff employer: Future plc
At Future, we pride ourselves on being an exceptional employer, offering a dynamic work culture that fosters creativity and innovation. With benefits like uncapped leave and profit-sharing bonuses, we empower our employees to manage their time effectively while contributing to our collective success. Our commitment to diversity and inclusion ensures that every team member feels valued and has ample opportunities for professional growth in the vibrant environment of our London office.
StudySmarter Expert Advice🤫
We think this is how you could land Integrated PPC & SEO Search Analyst — Insights & Dashboards in Cardiff
✨Tip Number 1
Get your networking game on! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your PPC and SEO projects. This gives you a chance to demonstrate your analytical prowess and dashboard-building skills, making you stand out from the crowd.
✨Tip Number 3
Prepare for interviews by brushing up on your knowledge of Google Ads and Search Console. Be ready to discuss how you've analysed search performance in the past and how you can translate data into actionable insights for marketing teams.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining our team at StudySmarter.
We think you need these skills to ace Integrated PPC & SEO Search Analyst — Insights & Dashboards in Cardiff
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter to highlight your experience with PPC and SEO. We want to see how your skills align with the role, so don’t be shy about showcasing relevant projects or achievements!
Show Off Your Analytical Skills:Since this role is all about analysing search performance, include specific examples of how you've used data to drive decisions in past roles. We love numbers, so if you can quantify your impact, even better!
Keep It Clear and Concise:When writing your application, aim for clarity. Use straightforward language and avoid jargon unless it’s relevant. We appreciate a well-structured application that gets straight to the point!
Apply Through Our Website:We encourage you to submit your application through our website. It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. Plus, it’s super easy!
How to prepare for a job interview at Future plc
✨Know Your Metrics
Before the interview, brush up on key PPC and SEO metrics like CTR, conversions, and impressions. Be ready to discuss how these metrics impact overall search performance and how you’ve used them in past roles.
✨Showcase Your Analytical Skills
Prepare examples of how you've analysed data from multiple sources to derive insights. Highlight any experience with dashboards or BI tools, as this will demonstrate your ability to present complex data clearly.
✨Understand User Intent
Familiarise yourself with concepts around user intent and search behaviour. Be prepared to discuss how you would translate market trends into actionable insights that can support marketing decisions.
✨Communicate Clearly
Practice explaining technical concepts in simple terms. You’ll likely need to communicate insights to non-technical stakeholders, so being able to articulate your findings clearly is crucial.
