At a Glance
- Tasks: Lead CRM strategy to boost customer loyalty and lifetime value.
- Company: Join Go.Compare, a forward-thinking company with a focus on innovation.
- Benefits: Enjoy uncapped leave, profit-sharing bonuses, and well-being support.
- Other info: Hybrid role with opportunities for career development and a diverse workplace.
- Why this job: Make a real impact by shaping customer experiences and driving growth.
- Qualifications: Experience in CRM or digital marketing, with strong leadership skills.
The predicted salary is between 60000 - 70000 £ per year.
The Head of CRM will develop and execute the overall customer relationship strategy to maximise retention, loyalty, and customer lifetime value (CLV) and report into the VP of Marketing. This senior leader will oversee the implementation and management of CRM systems, analyse customer data to identify trends, and lead cross‑functional efforts to personalise marketing, sales, and customer service interactions, constantly optimising results.
Key Responsibilities
- CRM Strategy: Promote long‑term growth through integrated customer engagement, segmentation, and retention strategies.
- System Ownership: Manage CRM tech stack (Salesforce).
- Data Insights: Analyse customer behaviour to guide personalisation and inform marketing decisions.
- Campaign Delivery: Lead automated, multi‑channel journeys (Email, SMS, Push) with targeted segmentation.
- Leadership: Hire and develop a data‑driven CRM team focused on a customer‑centric culture.
- Collaboration: Align CRM projects with Sales, Product, and Marketing to meet business goals.
- Performance & ROI: Report on key metrics (CLV, Retention, Churn, ROI) to senior stakeholders.
- Compliance: Ensure all data practices follow GDPR and governance standards.
- Budgeting: Manage CRM spend, forecasting, and tech investment ROI.
Experience that will put you ahead of the curve
- Prior experience within CRM, customer experience management, or digital marketing, or in a leadership capacity.
- Experience with CRM platforms (Salesforce an advantage) and marketing automation tools.
- Analyse data, interpret customer behaviour, and turn insights into relevant marketing strategies.
- Demonstrated experience building and managing teams, to motivate and drive performance.
- Present complex data to senior stakeholders.
What's in it for you
The expected range for this role is £60,000 - £70,000. This is a Hybrid role from our Cardiff Office, working three days from the office, two from home. Plus more great perks, which include:
- Uncapped leave, because we trust you to manage your workload and time.
- When we hit our targets, enjoy a share of our profits with a bonus.
- Refer a friend and get rewarded when they join.
- Well‑being support with access to our Colleague Assistant Programmes.
- Opportunity to purchase shares in Future, with our Share Incentive Plan.
Equal Opportunities
We embrace and celebrate diversity, making it part of who we are. Different perspectives spark ideas, fuel creativity, and push us to innovate. That's why we're building a workplace where everyone feels valued, respected, and empowered to thrive. When it comes to hiring, we keep it fair and inclusive, welcoming talent from every walk of life. Because a diverse team isn't just good for business. It's the Future.
Please let us know if you need any reasonable adjustments made so we can give you the best experience!
Head of CRM - Go.Compare in Cardiff employer: Future plc
At Go.Compare, we pride ourselves on being an exceptional employer that fosters a dynamic and inclusive work culture. Our Cardiff office offers a hybrid working model, allowing for flexibility while enjoying the benefits of uncapped leave and profit-sharing bonuses. We are committed to employee growth, providing opportunities for professional development and a supportive environment where diverse perspectives are celebrated, ensuring every team member feels valued and empowered.
StudySmarter Expert Advice🤫
We think this is how you could land Head of CRM - Go.Compare in Cardiff
✨Tip Number 1
Network like a pro! Reach out to your connections in the CRM and marketing space. Attend industry events or webinars, and don’t be shy about introducing yourself. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Showcase your skills! Create a portfolio that highlights your CRM strategies, data analysis, and campaign successes. This will give potential employers a clear picture of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by brushing up on your knowledge of Salesforce and other CRM tools. Be ready to discuss how you've used data insights to drive customer engagement and retention in past roles.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive and eager to join our team at Go.Compare.
We think you need these skills to ace Head of CRM - Go.Compare in Cardiff
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the Head of CRM role. Highlight your experience with CRM systems, especially Salesforce, and any leadership roles you've held. We want to see how your skills align with our goals!
Showcase Your Data Skills:Since data insights are key for this position, include examples of how you've analysed customer behaviour in the past. We love seeing how you've turned data into actionable strategies that drove results.
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you're passionate about CRM and how you can contribute to our customer-centric culture. Let us know what makes you the perfect fit for our team!
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you don’t miss out on any important updates from us. Plus, we love seeing applications come directly from our site!
How to prepare for a job interview at Future plc
✨Know Your CRM Inside Out
Make sure you’re well-versed in CRM systems, especially Salesforce. Brush up on how to leverage data insights for customer engagement and retention strategies. Being able to discuss specific examples of how you've used CRM tools in the past will show your expertise.
✨Showcase Your Data Skills
Prepare to talk about how you've analysed customer behaviour and turned those insights into actionable marketing strategies. Bring examples of metrics you've reported on, like CLV and retention rates, to demonstrate your analytical prowess.
✨Demonstrate Leadership Experience
As a senior role, they’ll want to see your leadership skills. Be ready to discuss how you've built and managed teams, motivated them, and driven performance. Share stories that highlight your ability to foster a customer-centric culture.
✨Align with Company Values
Familiarise yourself with Go.Compare's values, especially around diversity and inclusion. Be prepared to discuss how you can contribute to a workplace that celebrates different perspectives and drives innovation. This shows you’re not just a fit for the role, but for the company culture too.
