At a Glance
- Tasks: Lead CRM strategy to boost customer loyalty and lifetime value.
- Company: Join a forward-thinking company that values diversity and innovation.
- Benefits: Enjoy uncapped leave, profit-sharing bonuses, and share purchase opportunities.
- Other info: Hybrid role with excellent career development and a supportive culture.
- Why this job: Make a real impact by shaping customer experiences and driving growth.
- Qualifications: Experience in CRM or digital marketing, with strong leadership skills.
The predicted salary is between 60000 - 70000 £ per year.
The Head of CRM will develop and execute the overall customer relationship strategy to maximise retention, loyalty, and customer lifetime value (CLV) and report into the VP of Marketing. This senior leader will oversee the implementation and management of CRM systems, analyse customer data to identify trends, and lead cross‐functional efforts to personalise marketing, sales, and customer service interactions, constantly optimising results.
Key Responsibilities
- CRM Strategy: Promote long‐term growth through integrated customer engagement, segmentation, and retention strategies.
- System Ownership: Manage CRM tech stack (Salesforce).
- Data Insights: Analyse customer behaviour to guide personalisation and inform marketing decisions.
- Campaign Delivery: Lead automated, multi‐channel journeys (Email, SMS, Push) with targeted segmentation.
- Leadership: Hire and develop a data‐driven CRM team focused on a customer‐centric culture.
- Collaboration: Align CRM projects with Sales, Product, and Marketing to meet business goals.
- Performance & ROI: Report on key metrics (CLV, Retention, Churn, ROI) to senior stakeholders.
- Compliance: Ensure all data practices follow GDPR and governance standards.
- Budgeting: Manage CRM spend, forecasting, and tech investment ROI.
Experience that will put you ahead of the curve
- Prior experience within CRM, customer experience management, or digital marketing, or in a leadership capacity.
- Experience with CRM platforms (Salesforce an advantage) and marketing automation tools.
- Analyse data, interpret customer behaviour, and turn insights into relevant marketing strategies.
- Demonstrated experience building and managing teams, to motivate and drive performance.
- Present complex data to senior stakeholders.
What's in it for you
- The expected range for this role is £60,000 - £70,000.
- This is a Hybrid role from our Cardiff Office, working three days from the office, two from home.
- Plus more great perks, which include:
- Uncapped leave, because we trust you to manage your workload and time.
- When we hit our targets, enjoy a share of our profits with a bonus.
- Refer a friend and get rewarded when they join Future.
- Well‐being support with access to our Colleague Assistant Programmes.
- Opportunity to purchase shares in Future, with our Share Incentive Plan.
Equal Opportunities
We embrace and celebrate diversity, making it part of who we are. Different perspectives spark ideas, fuel creativity, and push us to innovate. That's why we're building a workplace where everyone feels valued, respected, and empowered to thrive. When it comes to hiring, we keep it fair and inclusive, welcoming talent from every walk of life. Because a diverse team isn't just good for business. It's the Future.
Please let us know if you need any reasonable adjustments made so we can give you the best experience!
Head of CRM in Cardiff employer: Future plc
At Future, we pride ourselves on being an exceptional employer, offering a dynamic work culture that fosters innovation and collaboration. As the Head of CRM in our Cardiff office, you'll enjoy the flexibility of a hybrid work model, uncapped leave, and opportunities for personal and professional growth, all while contributing to a diverse and inclusive environment where your ideas are valued. Join us to not only drive customer engagement strategies but also to be part of a team that celebrates success together through profit-sharing bonuses and a commitment to employee well-being.
StudySmarter Expert Advice🤫
We think this is how you could land Head of CRM in Cardiff
✨Tip Number 1
Network like a pro! Reach out to your connections on LinkedIn or industry events. We all know that sometimes it’s not just what you know, but who you know that can help you land that Head of CRM role.
✨Tip Number 2
Show off your skills in real-time! Consider setting up a personal project or case study that showcases your CRM expertise. We love seeing how you can analyse data and create strategies that drive customer loyalty.
✨Tip Number 3
Prepare for those interviews by practising common questions related to CRM strategy and data analysis. We want to hear how you’d lead a team and optimise results, so be ready to share your vision!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we’re always on the lookout for passionate candidates who can bring fresh ideas to our CRM team.
We think you need these skills to ace Head of CRM in Cardiff
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the Head of CRM role. Highlight your experience with CRM systems, data analysis, and team leadership. We want to see how your skills align with our goals!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Share your passion for customer relationship management and how you can drive retention and loyalty at StudySmarter. Let us know why you're the perfect fit!
Showcase Your Data Skills:Since this role involves analysing customer behaviour, include examples of how you've used data to inform marketing strategies in the past. We love seeing how you turn insights into action!
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It helps us keep track of your application and ensures you don’t miss out on any important updates from us!
How to prepare for a job interview at Future plc
✨Know Your CRM Inside Out
Make sure you’re well-versed in CRM systems, especially Salesforce. Familiarise yourself with its features and how they can be leveraged to enhance customer engagement and retention. This will show your potential employer that you’re ready to hit the ground running.
✨Data is Your Best Friend
Brush up on your data analysis skills. Be prepared to discuss how you've used data insights to drive marketing strategies in the past. Bring examples of how you've interpreted customer behaviour and turned those insights into actionable plans.
✨Showcase Your Leadership Skills
As a Head of CRM, you'll need to lead a team. Think about your previous experiences in building and managing teams. Be ready to share specific examples of how you've motivated your team and driven performance, as this will demonstrate your leadership capabilities.
✨Align with Company Goals
Understand the company's mission and how the CRM strategy fits into it. Be prepared to discuss how you would align CRM projects with Sales, Product, and Marketing to meet business objectives. This shows that you’re not just thinking about CRM in isolation but as part of a larger strategy.
