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For Companies At a Glance
- Tasks: Drive app growth through strategic ASO and enhance user experiences for top brands.
- Company: Join Future, a global leader in specialist media with a vibrant culture.
- Benefits: Enjoy uncapped leave, profit-sharing bonuses, and well-being support.
- Why this job: Be part of an exciting app strategy and make a real impact on user engagement.
- Qualifications: Experience in managing consumer apps and understanding ASO principles.
- Other info: Hybrid role with excellent career growth opportunities in a diverse team.
The predicted salary is between 35000 - 45000 £ per year.
Future is looking for an Apps and ASO Manager to help us deliver brilliant mobile apps for a diverse portfolio of internationally renowned brands. With a new app strategy and investment in growth, this is an exciting time to join Future's apps team.
You will bring experience managing and marketing a portfolio of consumer apps, ideally with demonstrable success utilising subscription models. You will combine strategic thinking, commercial acumen and creative execution with a passion for creating delightful user experiences that drive business success and customer satisfaction.
What you’ll be doing
Reporting to the Head of Mobile Apps, the Apps and ASO Manager contributes in delivering Future's app growth strategy. You will maximise visibility, engagement, and revenue performance across our diverse portfolio of mobile apps through strategic App Store Optimisation (ASO) and continuous performance improvement. Working closely with teams across Product, Marketing, UX, and Content, the Apps and ASO Manager will drive acquisition, retention, and monetisation initiatives that align with Future's broader digital subscription goals. You will blend analytical insight, creative optimisation, and commercial focus to ensure Future's apps deliver market-leading user experiences and commercial results.
Experience that will put you ahead of the curve
- Experience managing multiple iOS and Android apps, within a subscription or digital content business.
- Hands-on understanding of ASO principles, keyword research, creative optimisation, and conversion rate optimisation (CRO).
- Proficiency with app analytics platforms and experience interpreting performance data to drive growth.
- Proficiency in GA4, Google Workspace (GSuite) (or similar).
- Experience with managing stakeholders.
- Comfortable working cross-functionally with marketing, product, and technology teams.
What’s in it for you
The expected range for this role is £35,000 - £45,000. This is a Hybrid role from our Bath Office, working three days from the office, two from home. Plus more great perks, which include:
- Uncapped leave, because we trust you to manage your workload and time.
- When we hit our targets, enjoy a share of our profits with a bonus.
- Refer a friend and get rewarded when they join Future.
- Well-being support with access to our Colleague Assistant Programmes.
- Opportunity to purchase shares in Future, with our Share Incentive Plan.
Who are we…
We’re Future, the global leader in specialist media. With over 3,000 employees working across 200+ media brands, Future is a prime destination for passionate people worldwide looking to consume trusted, expert content that educates and inspires action - both online and off - through our specialist websites, magazines, events, newsletters, podcasts and social spaces. We’ve got ambitious plans that further build on our growth momentum and unlock new opportunities – and we’re looking for driven people who want to be a part of it!
Our Future, Our Responsibility - Inclusion and Diversity at Future
We embrace and celebrate diversity, making it part of who we are. Different perspectives spark ideas, fuel creativity, and push us to innovate. That’s why we’re building a workplace where everyone feels valued, respected, and empowered to thrive. When it comes to hiring, we keep it fair and inclusive, welcoming talent from every walk of life. It’s not just about what you bring to the table — it’s about making sure the table has room for everyone. Because a diverse team isn’t just good for business. It’s the Future.
Please let us know if you need any reasonable adjustments made so we can give you the best experience!
Apps & App Store Optimisation Manager employer: Future plc
Contact Detail:
Future plc Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Apps & App Store Optimisation Manager
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your previous work in app management and ASO. This will help you stand out and demonstrate your expertise to potential employers.
✨Tip Number 3
Prepare for interviews by researching Future and its apps. Understand their goals and challenges, and think about how your experience can help them achieve success. Tailor your answers to show you're the perfect fit!
✨Tip Number 4
Don't forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re genuinely interested in being part of the Future team.
We think you need these skills to ace Apps & App Store Optimisation Manager
Some tips for your application 🫡
Show Your Passion: When you're writing your application, let your enthusiasm for mobile apps and ASO shine through! We want to see that you’re not just ticking boxes but genuinely excited about creating delightful user experiences.
Tailor Your Experience: Make sure to highlight your experience managing consumer apps, especially with subscription models. We love seeing how your past successes can translate into our future growth, so don’t hold back!
Be Data-Driven: Since we value analytical insight, include specific examples of how you've used data to drive growth in your previous roles. Show us how you can turn complex data into clear insights that lead to actionable strategies.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way to ensure your application gets the attention it deserves, and we can’t wait to see what you bring to the table!
How to prepare for a job interview at Future plc
✨Know Your ASO Inside Out
Make sure you brush up on your App Store Optimisation (ASO) knowledge. Be ready to discuss specific strategies you've used in the past, like keyword research and creative optimisation. Show how these have led to increased visibility and engagement for apps you've managed.
✨Data is Your Best Friend
Familiarise yourself with app analytics platforms and be prepared to talk about how you've interpreted performance data to drive growth. Bring examples of how you've translated complex data into actionable insights that improved app performance.
✨Collaboration is Key
Since this role involves working cross-functionally, think of examples where you've successfully collaborated with marketing, product, and tech teams. Highlight how these collaborations have led to successful acquisition, retention, or monetisation initiatives.
✨Show Your Passion for User Experience
Express your enthusiasm for creating delightful user experiences. Be ready to share specific instances where your strategic thinking and creative execution have directly contributed to customer satisfaction and business success.