At a Glance
- Tasks: Lead innovative marketing campaigns and behaviour change programmes for TfL.
- Company: Join Transport for London, a key player in urban transport innovation.
- Benefits: Enjoy a hybrid working model, competitive salary, and a vibrant work culture.
- Other info: Collaborate with diverse teams in a dynamic environment focused on positive change.
- Why this job: Make a real difference in how Londoners engage with transport through creative strategies.
- Qualifications: Experience in marketing, project management, and budget handling required.
The predicted salary is between 50000 - 60000 £ per year.
Transport for London (TfL) seeks a Customer Marketing & Behaviour Change Manager to lead innovative campaigns and behaviour change programmes. The role sits in the Customer Marketing & Behaviour Change team and offers a hybrid working pattern in London with 50/50 office and home split.
You will coordinate with press, stakeholder engagement, CRM, digital and research teams, manage budgets up to £2m, and ensure outputs meet TfL branding and legal requirements.
Strategic Customer Marketing & Behaviour Change Lead employer: Future of London
Transport for London (TfL) is an exceptional employer, offering a dynamic work environment that fosters innovation and inclusivity. With a strong commitment to employee growth, TfL provides opportunities for professional development while ensuring a healthy work-life balance through hybrid working arrangements. Employees enjoy generous benefits, including free travel on the TfL network, a final salary pension scheme, and a focus on equality, diversity, and inclusion, making it a rewarding place to build a meaningful career in the heart of London.
StudySmarter Expert Advice🤫
We think this is how you could land Strategic Customer Marketing & Behaviour Change Lead
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Future of London and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Future of London are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Future of London on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Future of London. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Strategic Customer Marketing & Behaviour Change Lead
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Future of London. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Future of London:Show us that you’ve done your homework! In your application, briefly mention what you admire about Future of London’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Future of London
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Future of London will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Future of London, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
