At a Glance
- Tasks: Support marketing campaigns and behaviour change programmes that impact millions in London.
- Company: Join Transport for London, a leader in sustainable transport solutions.
- Benefits: Enjoy free travel on TfL, 30 days leave, and a final salary pension scheme.
- Other info: Hybrid working model with a focus on equality and inclusion.
- Why this job: Make a real difference in London while developing your marketing skills.
- Qualifications: Experience in budget management and customer communications is essential.
The predicted salary is between 35000 - 45000 € per year.
Position type: Up to 10-month fixed term contract (FTC) with the possibility of permanency.
Location: Palestra (Southwark - London) / Hybrid / agency offices. Hybrid working within this role enables a balance of 50 per cent of time split between the office and home over a 4-week period. Hybrid working arrangements can evolve subject to business requirements.
About Us: Our vision at Transport for London (TfL) is to be a strong, green heartbeat for London and the purpose that galvanises us every day is to move London forward safely, inclusively and sustainably. Our people are key to achieving our vision and purpose and delivering for London on a daily basis. In the Customer Marketing and Behaviour Change team, we’re proud of delivering marketing campaigns and behaviour change community programmes that reach millions of adults and children and really make a difference. Our work helps to drive revenue for the business so we can continue to reinvest in a better transport network for all, as well as demonstrating how TfL cares by highlighting some of the great transport projects and initiatives that help to drive London forward for everyone.
Role Overview: In this role, you will support the marketing team and work collaboratively with the integrated communications team, such as social, CRM and web teams, in delivering innovative and effective campaigns and behaviour change programmes that are developed with a clear understanding of the desired outcome(s). You will contribute to the shaping of delivery plans developed by the integrated communications team, ensuring previous results and learnings are shared and understood. You will also provide financial management, maintenance of general management information and administrative support to your portfolio and integrated team and deliver a small number of your own projects, focusing on campaigns and behaviour change programmes that are likely to consist of a pre-agreed strategy, plan and a simple channel mix.
Key accountabilities:
- Supporting integrated communications teams, including keeping track of the portfolio's scope of work, agreed outcomes and progress versus these outcomes versus 1, 2 and 3 year plans, keeping the integrated team up to date and feeding into management information as required.
- Contributing to the plans developed by integrated communications teams.
- Leading the day-to-day management of the portfolio's budget, including overseeing forecasting and ensuring high quality data entry that feeds into financial management reports.
- Supporting the portfolio team with activities such as sourcing timing plans, preparing presentations and supporting the integrated teams and integrated working, e.g., meetings, action notes, status reports etc.
- Preparing management information for the portfolio team, integrated teams and wider team as required.
- Day-to-day delivery of a small number of campaigns and projects. Ensuring the outputs they are accountable for are technically accurate and comply with TfL and the Mayor of London brand guidelines and legal compliance.
- Proactively seeking advice from colleagues in the TfL Legal team, the operational business and external suppliers, sharing knowledge with other channel owners as required.
- Budget management of own projects circa £50K - £100K.
Key interfaces:
- Members of the Customer team and wider Customer and Strategy team: primarily via integrated communications teams of which you will be a key part.
- Operating business: to check factual / technical information / fact find and for updates on operational progress.
- Finance: leading the day-to-day management of the portfolio's budgets.
- External suppliers and delivery partners: advertising agencies, media agencies and other potential delivery partners such as the London Transport Museum, schools and boroughs.
Skills, Knowledge & Experience:
Knowledge:
- Knowledge of marketing (Desirable).
- Knowledge of customer communication channels to enable you to contribute to integrated team activities and the delivery of your own projects (Essential).
- Knowledge of research and evaluation techniques, including customer research, to develop and evaluate effectiveness (Desirable).
- An awareness of behaviour change implementation methods, including the EAST framework (Desirable).
- An appreciation of the Mayor's Transport Strategy (Essential).
Skills:
- Excellent written and oral communications skills to manage a wide range of stakeholders effectively (Essential).
- An ability to build and maintain effective working relationships with stakeholders (Essential).
- An ability to plan, organise and prioritise work (Essential).
- Good attention to detail and effective monitoring and critical evaluation skills to help support the preparation of clear and easy to understand management information (Essential).
- An ability to interpret research and analysis (Desirable).
- PC literate with a good working knowledge of Microsoft applications (Essential).
Experience:
- Proven experience in budget management, monitoring and reporting (Essential).
- Experience of analysing data and market research (Desirable).
- Experience of developing and delivering customer communications, campaigns and/or projects to agreed outcome (Essential).
Equality, diversity and inclusion: We are committed to equality, diversity and inclusion. We want to represent the city we serve, which will help us become a more innovative and efficient organisation. Our goal is to make our recruitment as inclusive as possible. We are a disability confident employer who guarantee an interview to any disabled candidate who meets all of the essential criteria. We also use anonymising software that removes identifying information from CVs and cover letters to make the process fair.
Benefits:
- Final salary pension scheme.
- Free travel for you on the TfL network.
- Reimbursement of 75% of the cost of a standard class Ticket for National Rail travel from home or 75% reimbursement on a 28-day flexi ticket.
- 30 days annual leave plus public and bank holidays.
- TfL is committed to work-life balance, operating a hybrid working approach where business and role requirements allow.
- Private healthcare discounted scheme (optional).
- Tax-efficient cycle-to-work programme.
- Retail, health, leisure and travel offers.
- Discounted Eurostar travel.
Customer Marketing & Behaviour Change Executive employer: Future of London
Transport for London (TfL) is an exceptional employer, offering a dynamic work environment in the heart of Southwark, London. With a strong commitment to employee growth and inclusivity, TfL provides a range of benefits including a final salary pension scheme, generous annual leave, and hybrid working arrangements that promote work-life balance. Joining TfL means being part of a forward-thinking organisation dedicated to making a positive impact on London's transport network and community.
StudySmarter Expert Advice🤫
We think this is how you could land Customer Marketing & Behaviour Change Executive
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those at TfL. A friendly chat can open doors that applications alone can't.
✨Tip Number 2
Prepare for interviews by knowing your stuff! Research TfL's recent campaigns and behaviour change initiatives. Show us you’re passionate about making a difference in London.
✨Tip Number 3
Practice makes perfect! Do mock interviews with friends or family. Get comfortable talking about your experience and how it relates to the role of Customer Marketing & Behaviour Change Executive.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who take the initiative to connect directly with us.
We think you need these skills to ace Customer Marketing & Behaviour Change Executive
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Customer Marketing & Behaviour Change Executive role. Highlight relevant experience and skills that match the job description, especially in marketing and budget management.
Craft a Compelling Cover Letter:Your cover letter should tell us why you're passionate about this role and how you can contribute to our vision at TfL. Use specific examples from your past experiences to demonstrate your fit for the position.
Showcase Your Communication Skills:Since excellent written communication is essential, ensure your application is clear, concise, and free of errors. This is your chance to show us how well you can manage a wide range of stakeholders through your writing.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way to ensure your application gets to the right people and shows us you’re serious about joining our team!
How to prepare for a job interview at Future of London
✨Know Your Stuff
Before the interview, dive deep into TfL's vision and the specifics of the Customer Marketing & Behaviour Change role. Familiarise yourself with their recent campaigns and behaviour change initiatives. This will not only show your genuine interest but also help you align your answers with their goals.
✨Showcase Your Skills
Prepare to discuss your experience in budget management and customer communications. Have specific examples ready that demonstrate how you've successfully managed projects or campaigns in the past. This is your chance to shine a light on your skills and how they fit the role.
✨Ask Smart Questions
Interviews are a two-way street! Prepare thoughtful questions about the integrated communications team and how they measure the success of their campaigns. This shows you're not just interested in the job, but also in how you can contribute to their success.
✨Be Yourself
While it's important to be professional, don't forget to let your personality shine through. TfL values inclusivity and diversity, so being authentic will help you connect with the interviewers. Share your passion for marketing and behaviour change, and how you can make a difference in London.
