Digital Marketing Executive in Grimsby

We’re looking for a proactive and creative Digital Marketing Executive to join our marketing & BD team and help drive our digital presence forward. This is a fantastic opportunity for someone who enjoys combining data, content and technology to deliver impactful insight‑led marketing activity across website, email and digital channels, with a focus on creating high quality, engaging digital content.

In this hands‑on role, you’ll support the development and optimisation of our digital strategy, contributing to website performance, SEO, email marketing and content creation across a range of formats. Working closely with the Marketing Manager, you’ll play a key role in analysing performance, identifying opportunities for improvement, and producing compelling content that drives engagement and delivers measurable results aligned to the firm’s department and sector plans.

Your main duties will include:

• Maintaining and optimising website content, taking ownership of website performance, driving improvements in SEO, usability and conversions
• Analysing digital performance (GA4 and campaign data) to identify insights and optimisation opportunities
• Supporting and refining digital campaigns through testing, reporting and continuous improvement
• Creating and editing high‑quality, engaging content aligned to brand and audience needs
• Delivering targeted email campaigns, including segmentation and performance tracking
• Producing clear, insight‑driven reports to demonstrate impact and inform decision‑making
• Working closely with colleagues and external partners to deliver effective digital activity

Skills required:

• At least 3 years’ experience in a digital marketing role
• Strong analytical mindset, with hands‑on experience of GA4 and performance reporting
• Good understanding of SEO and digital marketing best practice. Insight of GEO/ AEO is helpful
• Excellent writing and editing skills, with strong attention to detail
• Experience using CMS platforms and email marketing tools (e.g. Mailchimp)
• Highly organised, with the ability to manage multiple priorities and deadlines
• A proactive, collaborative approach and a genuine interest in continuous improvement

The company offers a full‑service offering and a diverse client base, continuing to grow while maintaining a commitment to quality, innovation, and client‑focused service. We know that happy, motivated employees drive success, and a strong, forward‑thinking culture benefits everyone. That’s why we provide the tools, support, and opportunities our people need to thrive.

With our combined roots stretching back over 300 years, we are the largest law firm operating out of Lincolnshire and Yorkshire, with six regional locations and a place in Lawyer UK 200. We combine deep local and sector knowledge with the strength, resources, and reach to handle any challenge—offering the best of both a large firm and a trusted, client‑focused partner.

We invest in your career, offering a great benefits package and a supportive, sociable working environment. You’ll be joining a community of like‑minded professionals who value collaboration, innovation, and excellence across our locations in Grimsby, Lincoln, Louth, Hull, York and Beverley.

At Wilkin Chapman Rollits, we are committed to attracting and retaining individuals from all backgrounds. We believe diversity fosters a values‑led culture, fuels our growth, and creates opportunities for our colleagues to develop and succeed. As a Disability Confident and Armed Forces Friendly employer, we are dedicated to an inclusive environment where everyone feels seen, heard, and supported.