At a Glance
- Tasks: Manage influencer campaigns to drive revenue and customer acquisition in the DACH market.
- Company: Join Fussy, a mission-driven brand focused on sustainability and innovation.
- Benefits: Competitive salary, commission, hybrid working, and generous annual leave.
- Other info: Dynamic role with opportunities for creativity and growth in a vibrant environment.
- Why this job: Be part of a team making a real impact against single-use plastics.
- Qualifications: 1+ year in influencer marketing, fluent in German, and data-savvy.
The predicted salary is between 28000 - 32000 £ per year.
About Fussy
We’re Fussy…about everything in our mission to banish single-use plastic from your bathroom. To support our next stage of growth, we are now looking for a talented individual to join the team as an Influencer Marketing Executive within our DACH market.
The chosen candidate will have responsibility for delivering DACH influencer performance, focusing on revenue generation and customer acquisition rather than brand awareness metrics, working as a key contributor to the wider growth team’s CAC and spend targets.
About the role
- Support the Influencer Lead with development, execution and reporting of best‑in‑class influencer strategy and campaigns, owning budgets and KPI’s, whilst ensuring it fits in with wider business objectives.
- Build, manage and continuously refresh a pipeline of DACH influencers across Instagram, YouTube, TikTok and emerging platforms, identifying new talent and opportunities on a weekly basis.
- Create and manage relationships with influencers, agencies, and other talent partners, acting as a key day‑to‑day point of contact and nurturing long‑term partnerships with top performers.
- Lead influencer outreach with tailored messaging, negotiating deliverables, usage rights, and commercial terms where appropriate.
- Monitor campaign and content delivery, ensuring all agreed content goes live on time, meets brief requirements, and is tracked correctly.
- Analyse performance of influencers to identify opportunities for growth and improve return on investment, new customer acquisition.
- Own regular performance reporting, contributing to weekly and monthly updates with clear insights, learnings and recommendations.
- Develop your influencer knowledge further to ensure you’re at the forefront of the industry and always aware of the latest tactics and strategies to experiment with.
- Continually identify opportunities and improvements to be made across internal processes.
- Work with the wider marketing team on cross‑channel initiatives including new product launches and acquisition strategies.
What success looks like
In this role, you aren’t just managing relationships; you are managing a performance engine. You will know you are winning when:
- A consistent and high‑quality influencer pipeline being refreshed weekly.
- A regular flow of content going live across priority products and campaigns.
- Performance insights shared proactively with clear actions and learnings.
- Ongoing improvements made to influencer processes and workflows.
- A measurable contribution to customer acquisition and revenue through influencer activity.
- A healthy Rebook % proving that you are recruiting influencers that deliver high revenue, low CAC campaigns.
About you
Great comes in lots of different forms, and we’re really open to seeing candidates from a range of backgrounds. Given the nature of this role and what we’ll ask of you, we do believe that the following skills are needed to be able to deliver to a high standard:
- Circa 1+ year experience in influencer marketing, managing the end‑to‑end process.
- Fluent in German is essential for this role.
- Knowledge of the DACH influencer‑sphere, cosmetics industry and social media trends.
- Data is your friend – you find it easy to use insights to back‑up your instincts, and are comfortable working with performance metrics such as engagement, CTR, CVR, CAC and revenue.
- A pro‑active self‑starter with a problem‑solving attitude!
- Getting stuck into platforms and processes with a focus on automation and optimisation is important to you.
- An understanding of the Influencer market and how they play a key role in building brand awareness, affinities, content creation and commercial value for brands, with an appreciation for how influencer activity drives measurable business outcomes.
- Highly organised and able to manage multiple moving parts across influencers, timelines, gifting and reporting simultaneously.
- A strong communicator, confident managing external relationships and internal stakeholders.
What we offer
A chance to play a part in banishing single‑use plastic from the bathroom. A salary of £28,000 - £32,000 depending on experience + 10% commission. 5 days a week - Hybrid working with Tuesdays, Wednesdays and Thursdays in our London (Shoreditch) office. 33 days annual leave, including flexible.
Influencer Marketing Executive - DACH in London employer: Fussy
Fussy is an exceptional employer that champions sustainability and innovation, offering a dynamic work environment in the heart of Shoreditch. With a strong focus on employee growth, we provide opportunities for professional development and a collaborative culture that encourages creativity and initiative. Join us to make a meaningful impact while enjoying competitive benefits, including a hybrid working model and generous annual leave.
StudySmarter Expert Advice🤫
We think this is how you could land Influencer Marketing Executive - DACH in London
✨Tip Number 1
Get your networking game on! Connect with influencers and industry professionals on platforms like LinkedIn or Instagram. Don’t be shy; slide into their DMs or comment on their posts to start a conversation. Building relationships can open doors for opportunities!
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your previous influencer campaigns, highlighting your successes in revenue generation and customer acquisition. This will give potential employers a clear picture of what you can bring to the table.
✨Tip Number 3
Stay ahead of the game! Keep up with the latest trends in the DACH influencer market and social media. Share your insights during interviews to demonstrate your passion and knowledge about the industry. It shows you’re not just looking for any job, but the right one!
✨Tip Number 4
Apply through our website! We love seeing candidates who are genuinely interested in joining our mission. Tailor your application to reflect how your experience aligns with our goals, especially in driving measurable business outcomes through influencer marketing.
We think you need these skills to ace Influencer Marketing Executive - DACH in London
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Influencer Marketing Executive role. Highlight your experience in influencer marketing, especially within the DACH market, and show us how you can contribute to our mission of driving revenue and customer acquisition.
Showcase Your Data Skills:Since data is key in this role, don’t shy away from showcasing your analytical skills. Include examples of how you've used performance metrics to inform your strategies and decisions in previous roles. We love a candidate who can back up their instincts with solid data!
Demonstrate Your Passion:Let your enthusiasm for influencer marketing shine through! Share any personal projects or experiences that reflect your passion for the industry. We want to see that you’re not just looking for a job, but that you genuinely care about making an impact in the influencer space.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows us that you’re proactive and keen to join our team at Fussy!
How to prepare for a job interview at Fussy
✨Know Your Influencers
Before the interview, dive deep into the DACH influencer landscape. Familiarise yourself with key players on platforms like Instagram, YouTube, and TikTok. Being able to discuss specific influencers and their impact on campaigns will show your passion and knowledge in the field.
✨Showcase Your Data Skills
Since data is crucial for this role, prepare to discuss how you've used performance metrics in past experiences. Bring examples of how you've analysed engagement rates or customer acquisition costs to drive decisions. This will demonstrate your analytical mindset and ability to contribute to revenue generation.
✨Prepare for Scenario Questions
Expect questions that ask how you would handle specific situations, like managing a campaign that’s underperforming. Think through your problem-solving strategies and be ready to share examples from your previous work. This will highlight your proactive attitude and ability to adapt.
✨Communicate Clearly and Confidently
As a strong communicator, practice articulating your thoughts clearly. Be prepared to discuss how you’ve built relationships with influencers and agencies in the past. Confidence in your communication will reassure the interviewers of your capability to manage external relationships effectively.
