At a Glance
- Tasks: Lead brand strategy and drive impactful campaigns to banish single-use plastic.
- Company: Join Fussy, a mission-driven brand focused on sustainability and innovation.
- Benefits: Hybrid working, 33 days leave, wellness perks, and share options after probation.
- Other info: Collaborative environment with opportunities for personal and professional growth.
- Why this job: Make a real difference in the fight against plastic waste while building a beloved brand.
- Qualifications: Experience in senior brand roles with a passion for culture and community.
The predicted salary is between 60000 - 80000 £ per year.
About Fussy
We’re Fussy…about everything in our mission to banish single-use plastic from your bathroom. After four years of exceptional growth, we’re looking for a Brand Lead to join our Brand team, reporting to the Director of Brand.
What You'll Be Doing
- Own and manage the annual brand plan, driving alignment across teams and delivering the plan.
- Strengthen and protect Fussy's tone of voice and brand identity, ensuring consistency and impact across every touchpoint, both DTC and retail.
- Champion customer and market insight to deepen understanding of our audience, category dynamics and competitive landscape.
- Lead all top‑of‑funnel, awareness‑driving brand activity.
- Oversee Fussy's owned and earned content strategy across social and PR.
- Lead brand partnerships and collaborations, identifying the right partners, shaping the creative concept and driving execution.
- Own retail marketing – partner closely with the Retail team to deliver all in‑store marketing assets so that Fussy shows up brilliantly on shelf.
- Contribute to proposition and range development, bringing brand and customer perspectives to NPD decisions.
- Build and develop a high‑performing team spanning social, PR and retail marketing.
- Collaborate closely with the wider Brand team, ensuring brand and marketing are joined up.
Who You Are
- Proven experience in senior brand roles in high‑growth consumer brands.
- A track record of building brand love – you’ve run campaigns that moved the dial on awareness and consideration.
- Sharp strategic thinking, with the ability to translate insight into a clear brand story and actionable plan.
- Strong creative judgment – you know what great looks and sounds like, and you can brief and push agency and in‑house teams to get there.
- Experience across owned, earned and paid brand channels, with a solid understanding of how they work together from top to mid funnel.
- A genuine passion for culture, community, social media and what makes content shareable – you understand how brands earn attention, not just buy it.
- Confidence with data – you use insight and brand metrics to make decisions, not just gut feel.
- Experience managing agencies and managing and developing team members.
- You’re a natural and effective collaborator, experienced in working cross‑functionally with marketing, creative, retail and commercial teams.
What We Offer
- A chance to play a part in banishing single‑use plastic from the bathroom.
- Hybrid working with Tuesdays, Wednesdays and Thursdays in our London (Shoreditch) office.
- 33 days annual leave including flexible bank holidays and a day off for your birthday – we encourage you to take time off to switch off, rest and recharge.
- Our WellHub membership with a range of fitness & wellbeing options – we care about our team’s wellness, from physical to mental health.
- Share options after probation, so that you can benefit from our growth.
- Gym membership.
Brand Lead in London employer: Fussy
Fussy is an exceptional employer dedicated to creating a positive impact by eliminating single-use plastics from bathrooms. With a vibrant work culture in our Shoreditch office, we offer hybrid working, generous annual leave, and a strong focus on employee wellness through our WellHub membership. Join us to not only advance your career in brand management but also contribute to a meaningful mission while enjoying growth opportunities and a supportive team environment.
StudySmarter Expert Advice🤫
We think this is how you could land Brand Lead in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Fussy and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Fussy are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Fussy on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Fussy. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Brand Lead in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Fussy. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Fussy:Show us that you’ve done your homework! In your application, briefly mention what you admire about Fussy’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Fussy
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Fussy will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Fussy, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
