Influencer Marketing Executive - UK & Australia

Fussy are on a mission to banish single-use plastic from your bathroom. We started with the UK’s Highest Rated Refillable Natural Deodorant and were recently named as one of the UK’s Top 50 Start Ups! Backed by some leading consumer investment funds, we are now looking to scale across channels, territories and products…it’s an exciting time to join our mission!

To support our next stage of growth, we are now looking for a talented individual to join the team as an Influencer Marketing Executive. The chosen candidate will have responsibility for delivering UK influencer performance, focusing on revenue generation and customer acquisition rather than brand awareness metrics, working as a key contributor to the wider growth team’s CAC and spend targets.

Responsibilities

• Support the Influencer Lead with development, execution and reporting of best in class influencer strategy and campaigns, owning budgets and KPI’s, whilst ensuring it fits in with wider business objectives.
• Build, manage and continuously refresh a pipeline of UK influencers across Instagram, YouTube, TikTok and emerging platforms, identifying new talent and opportunities on a weekly basis.
• Create and manage relationships with influencers, agencies, and other talent partners, acting as a key day-to-day point of contact and nurturing long-term partnerships with top performers.
• Lead influencer outreach with tailored messaging, negotiating deliverables, usage rights, and commercial terms where appropriate.
• Monitor campaign and content delivery, ensuring all agreed content goes live on time, meets brief requirements, and is tracked correctly.
• Analyse performance of influencers to identify opportunities for growth and improve return on investment, new customer acquisition.
• Own regular performance reporting, contributing to weekly and monthly updates with clear insights, learnings and recommendations.
• Develop your influencer knowledge further to ensure you’re at the forefront of the industry and always aware of the latest tactics and strategies to experiment with.
• Continually identify opportunities and improvements to be made across internal processes.
• Work with the wider marketing team on cross-channel initiatives including new product launches and acquisition strategies.

What success looks like

• A consistent and high-quality influencer pipeline being refreshed weekly.
• A regular flow of content going live across priority products and campaigns.
• Performance insights shared proactively with clear actions and learnings.
• Ongoing improvements made to influencer processes and workflows.
• A measurable contribution to customer acquisition and revenue through influencer activity.
• A healthy Rebook % proving that you are recruiting influencers that deliver high revenue, low CAC campaigns.

Who you are

• Circa 1+ year experience in influencer marketing, managing the end-to-end process.
• Knowledge of the UK and Australian cosmetics industry and social media trends (preferred).
• Data is your friend – you find it easy to use insights to back-up your instincts, and are comfortable working with performance metrics such as engagement, CTR, CVR, CAC and revenue.
• A pro-active self-starter with a problem-solving attitude!
• Getting stuck into platforms and processes with a focus on automation and optimisation is important to you.
• An understanding of the Influencer market and how they play a key role in building brand awareness, affinities, content creation and commercial value for brands, with an appreciation for how influencer activity drives measurable business outcomes.
• Highly organised and able to manage multiple moving parts across influencers, timelines, gifting and reporting simultaneously.
• A strong communicator, confident managing external relationships and internal stakeholders.

What we offer

• A chance to play a part in banishing single-use plastic from the bathroom.
• A salary of £25,000 - £30,000 depending on experience.
• Hybrid working from our East London office.
• 25 days plus bank holidays pro rata, birthdays off, wellbeing and mental health days – we care about our team’s wellbeing, so we make sure you have time to fully switch off, rest, and recharge.
• Share options after probation, so that you can benefit from our growth.
• Gym membership.

Fussy are on a mission to banish single-use plastic from the bathroom by designing simple, effective and convenient personal care products that are backed by science not buzzwords. Our first product, a refillable deodorant is now the UK’s top rated natural deodorant and has blessed the armpits of everyone from Holly Willoughby to some very known Dragons’. We have put in place the foundations of a world-class team of employees and advisors and this is a super exciting time to join as we are now looking to accelerate our growth into new products and territories. We as a brand have the responsibility, consumers have the power and it’s only together we can do this. Power to your pits!