At a Glance
- Tasks: Drive influencer marketing strategies and manage relationships with top DACH influencers.
- Company: Join Fussy, a mission-driven brand tackling single-use plastic in personal care.
- Benefits: Hybrid working, 33 days leave, gym membership, and share options after probation.
- Other info: Exciting growth opportunities in a dynamic, eco-conscious team.
- Why this job: Be part of a movement to create sustainable products while growing your marketing skills.
- Qualifications: 1+ year in influencer marketing and fluent in German.
The predicted salary is between 30000 - 40000 £ per year.
About Fussy
We’re Fussy…about everything in our mission to banish single-use plastic from your bathroom.
About the role
- Support the Influencer Lead with development, execution and reporting of best-in-class influencer strategy and campaigns, owning budgets and KPI’s, whilst ensuring it fits in with wider business objectives.
- Build, manage and continuously refresh a pipeline of DACH influencers across Instagram, YouTube, TikTok and emerging platforms, identifying new talent and opportunities on a weekly basis.
- Create and manage relationships with influencers, agencies, and other talent partners, acting as a key day-to-day point of contact and nurturing long-term partnerships with top performers.
- Lead influencer outreach with tailored messaging, negotiating deliverables, usage rights, and commercial terms where appropriate.
- Monitor campaign and content delivery, ensuring all agreed content goes live on time, meets brief requirements, and is tracked correctly.
- Analyse performance of influencers to identify opportunities for growth and improve return on investment, new customer acquisition.
- Own regular performance reporting, contributing to weekly and monthly updates with clear insights, learnings and recommendations.
- Develop your influencer knowledge further to ensure you’re at the forefront of the industry and always aware of the latest tactics and strategies to experiment with.
- Continually identify opportunities and improvements to be made across internal processes.
- Work with the wider marketing team on cross-channel initiatives including new product launches and acquisition strategies.
What success looks like
- A consistent and high-quality influencer pipeline being refreshed weekly.
- A regular flow of content going live across priority products and campaigns.
- Performance insights shared proactively with clear actions and learnings.
- Ongoing improvements made to influencer processes and workflows.
- A measurable contribution to customer acquisition and revenue through influencer activity.
- A healthy Rebook % proving that you are recruiting influencers that deliver high revenue, low CAC campaigns.
About you
- Circa 1+ year experience in influencer marketing, managing the end-to-end process.
- Fluent in German is essential for this role.
- Knowledge of the DACH influencer-sphere, cosmetics industry and social media trends.
- Data is your friend – you find it easy to use insights to back-up your instincts, and are comfortable working with performance metrics such as engagement, CTR, CVR, CAC and revenue.
- A pro-active self-starter with a problem-solving attitude!
- Getting stuck into platforms and processes with a focus on automation and optimisation is important to you.
- An understanding of the Influencer market and how they play a key role in building brand awareness, affinities, content creation and commercial value for brands, with an appreciation for how influencer activity drives measurable business outcomes.
- Highly organised and able to manage multiple moving parts across influencers, timelines, gifting and reporting simultaneously.
- A strong communicator, confident managing external relationships and internal stakeholders.
What we offer
- A chance to play a part in banishing single-use plastic from the bathroom.
- 5 days a week - Hybrid working with Tuesdays, Wednesdays and Thursdays in our London (Shoreditch) office.
- 33 days annual leave, including flexible bank holidays + a day off for your birthday – we encourage you to take time off to switch off, rest and recharge.
- Our WellHub membership with a range of fitness & wellbeing options - we care about our team’s wellness, from physical to mental health.
- Share options after probation, so that you can benefit from our growth.
- Gym membership.
Who we are
Fussy are on a mission to banish single-use plastic from the bathroom by designing simple, effective and convenient personal care products that are backed by science not buzzwords. Our first product, a refillable deodorant is now the UK’s top rated natural deodorant and has blessed the armpits of everyone from Holly Willoughby to some very known Dragons. We have put in place the foundations of a world-class team of employees and advisors and this is a super exciting time to join as we are now looking to accelerate our growth into new products and territories. We as a brand have the responsibility, consumers have the power and it’s only together we can do this. Power to your pits!
Influencer Marketing Executive - (German Speaking) employer: Fussy
Fussy is an exceptional employer, offering a vibrant work culture that prioritises sustainability and employee well-being. With hybrid working arrangements in our Shoreditch office, generous annual leave, and a focus on personal growth through share options and wellness initiatives, we empower our team to thrive both professionally and personally while making a meaningful impact in the fight against single-use plastics.
StudySmarter Expert Advice🤫
We think this is how you could land Influencer Marketing Executive - (German Speaking)
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Fussy and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Fussy are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Fussy on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Fussy. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Influencer Marketing Executive - (German Speaking)
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Fussy. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Fussy:Show us that you’ve done your homework! In your application, briefly mention what you admire about Fussy’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Fussy
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Fussy will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Fussy, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
