At a Glance
- Tasks: Lead our CRM strategy to boost customer retention and drive long-term value.
- Company: Join Fussy, a mission-driven brand banishing single-use plastic from bathrooms.
- Benefits: Competitive salary, hybrid working, 33 days leave, gym membership, and share options.
- Other info: Exciting growth opportunities in a dynamic environment focused on wellness.
- Why this job: Make a real impact in a fast-paced start-up while promoting sustainability.
- Qualifications: Experience in DTC subscription retention and strong analytical skills required.
The predicted salary is between 60000 - 70000 £ per year.
About Fussy
We’re Fussy…about everything in our mission to banish single‑use plastic from your bathroom. Having experienced exceptional growth over the past four years, we are now looking for a talented individual to join the team as our Retention Lead.
About the role
You’ll report to our Director of Growth, Hugh, working together to continue to build out a world‑class retention engine that drives long‑term customer value. You’ll own our CRM strategy end‑to‑end, using data to understand our customers, identify opportunities, and deliver measurable impact across our retention channels.
Responsibilities
- Own and evolve our CRM and retention strategy end‑to‑end, with clear accountability for LTV, repeat rate, and churn reduction.
- Build out our retention channel strategy, taking ownership of existing channels (Klaviyo, PaperRun) whilst evaluating new channels.
- Think commercially to understand our flows, where they are performing and where we can make targeted improvements.
- Lead a rigorous testing and experimentation roadmap, continuously improving performance through data‑driven iteration.
- Take ownership of the performance of campaigns, implementing learnings to drive incremental improvement to our touch points.
- Work cross‑functionally with brand, growth, and CX to deliver a seamless, personalised customer experience at every touchpoint.
About you
Great comes in lots of different forms, and we’re really open to seeing candidates from a range of backgrounds. Given the nature of this role and what we’ll ask of you, we do believe that the following skills are needed to be able to deliver to a high standard:
- Proven experience owning and improving retention for a DTC subscription business is essential.
- Experience managing a (small) team.
- Strong analytical skills, you are at home in cohort data and know how to surface key insights.
- Hands‑on experience with CRM systems (e.g. Klaviyo, Attentive, WhatsApp).
- Ability to think holistically about the customer lifecycle, balancing customer experience with commercial needs.
- Strong prioritisation skills – you are comfortable balancing competing priorities and working on the highest value items.
Additional skills
- Ability to build dashboards in BI tools.
- Knowledge of SQL.
Is this right for you?
You don’t like working in fast‑paced and changeable environments (this is start‑up life, after all).
What we offer
- A chance to play a part in banishing single‑use plastic from the bathroom.
- A salary of £60,000 - £70,000 depending on skills & experience.
- Hybrid working with Tuesdays, Wednesdays and Thursdays in our London (Shoreditch) office.
- 33 days annual leave, including flexible bank holidays + a day off for your birthday – we encourage you to take time off to switch off, rest and recharge.
- Our WellHub membership with a range of fitness & wellbeing options – we care about our team’s wellness, from physical to mental health.
- Share options after probation, so that you can benefit from our growth.
- Gym membership.
Who we are
Fussy are on a mission to banish single‑use plastic from the bathroom by designing simple, effective and convenient personal care products that are backed by science not buzzwords. Our first product, a refillable deodorant, is now the UK’s top‑rated natural deodorant and has blessed the armpits of everyone from Holly Willoughby to some very well‑known personalities. We have put in place the foundations of a world‑class team of employees and advisors and this is a super exciting time to join as we are now looking to accelerate our growth into new products and territories.
Retention Lead (CRM) Marketing · London · employer: Fussy Ltd
Fussy is an exceptional employer, dedicated to creating a positive work environment that champions sustainability and employee well-being. With a strong focus on personal and professional growth, we offer generous benefits including 33 days of annual leave, hybrid working arrangements, and share options, all while fostering a collaborative culture in our vibrant Shoreditch office. Join us in our mission to eliminate single-use plastics and make a meaningful impact in the world.
StudySmarter Expert Advice🤫
We think this is how you could land Retention Lead (CRM) Marketing · London ·
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Fussy Ltd and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Fussy Ltd are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Fussy Ltd on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Fussy Ltd. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Retention Lead (CRM) Marketing · London ·
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Fussy Ltd. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Fussy Ltd:Show us that you’ve done your homework! In your application, briefly mention what you admire about Fussy Ltd’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Fussy Ltd
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Fussy Ltd will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Fussy Ltd, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
