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- Tasks: Lead creative strategy for impactful paid media campaigns across platforms like Meta and TikTok.
- Company: Join Fussy, a mission-driven brand fighting single-use plastic in personal care.
- Benefits: Competitive salary, hybrid work, 33 days leave, and wellness perks.
- Why this job: Make a real difference while crafting engaging ads that resonate with audiences.
- Qualifications: 4+ years in creative advertising, strong copywriting, and data-driven optimisation skills.
- Other info: Exciting growth phase with opportunities to innovate and collaborate in a dynamic team.
The predicted salary is between 47000 - 65000 £ per year.
About Fussy
We are on a mission to banish single-use plastic from your bathroom. Having experienced exceptional growth over the past four years, we are now looking for a talented individual to join the team as Senior Creative Strategist to deliver compelling, high-performing assets for our paid media campaigns.
You will report to our Paid Media Lead, working closely with the marketing, content, and design teams to craft performance creative that captures attention, tells our brand story, and drives conversions. You will cover the end-to-end process - from ideation, production, and optimisation of ads through data-driven testing.
This is an exciting opportunity to join a scale-up through a significant period of growth.
About the role
Joining as our Senior Creative Strategist, you will be responsible for the end-to-end process - from ideation, production, and optimisation of ads through to data-driven testing. Specifically, you will be responsible for:
- Creative Strategy & Ideation: Develop and own the creative strategy for paid media (Meta, Tiktok, Google, Amazon) using audience insights and wider market trends to ensure we remain effective. You will work end-to-end from ideation, script writing right through to production.
- Optimising and briefing influencer creative to ensure it flows effectively through to paid media channels.
- Generate innovative ad ideas for visuals, copy, and video by staying updated on industry trends.
Production Management: Ownership of end-to-end creative production, including briefing teams, timelines, and deliverables. Manage relationships with freelancers and other creatives to bring ideas to life as needed. Own creative agency relationship, including brief and asset review and approval process. Ensure brand consistency across all assets, aligned with brand guidelines.
Copywriting & Messaging: Write engaging ad copy that drives clicks, conversions, and brand loyalty. Test and refine messages for different audiences and channels for maximum impact. Collaborate with content teams to ensure cohesive voice across customer touchpoints.
Testing & Optimisation: Execute testing strategies to identify high-performing creatives. Analyse performance data, providing actionable insights for future ad iterations. Optimise creative assets based on performance and audience feedback.
Collaboration & Reporting: Report on creative performance and optimisation insights to stakeholders. Lead feedback loop between performance and brand teams. Ensure performance creative aligns with brand. Own creative ads KPIs such as monthly ad volume and ad win rate.
About you
Great comes in lots of different forms, and we are really open to seeing candidates from a range of backgrounds. Given the nature of this role and what we will ask of you, we do believe that the following skills are needed to be able to deliver to a high standard:
- Circa 4+ years of experience in a Creative advertising role, ideally in a DTC, FMCG, or start-up or relevant experience in a creative agency.
- Proven experience creating successful paid ads for platforms like Facebook, Instagram, and Google Ads from ideation through to execution (including shooting video + recording voice overs).
- Strong copywriting skills and a portfolio showcasing high-performing ads.
- Experience with A/B testing and data-driven creative optimisation.
- Excellent project management and multitasking abilities.
- Understanding of consumer psychology, advertising trends, and audience resonance.
- Collaborative team player with strong communication skills.
- Passion for sustainability and natural products.
What we offer
A chance to say you helped save the planet, and smelt great doing it! A salary of £55,000 - £75,000 depending on experience. Hybrid working with Tuesdays, Wednesdays and Thursdays in our East London office. 33 days annual leave, including flexible bank holidays + a day off for your birthday – we encourage you to take time off to switch off, rest and recharge. Our WellHub membership with a range of fitness & wellbeing options - we care about our team's wellness, from physical to mental health. Share options after probation - we grow, you grow.
Who we are
Fussy are on a mission to banish single-use plastic from the bathroom by designing simple, effective and convenient personal care products that are backed by science not buzzwords. Our first product, a refillable deodorant, is now the UK's top rated natural deodorant. We have put in place the foundations of a world-class team of employees and advisors and this is a super exciting time to join as we are now looking to accelerate our growth into new products and territories.
Senior Creative Strategist (Paid Media) Marketing · London · employer: Fussy Ltd
Contact Detail:
Fussy Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Creative Strategist (Paid Media) Marketing · London ·
✨Tip Number 1
Get your portfolio ready! Make sure it showcases your best work, especially those high-performing ads you've created. We want to see your creative flair and how you’ve driven conversions in the past.
✨Tip Number 2
Network like a pro! Reach out to people in the industry, attend events, or join online groups. We can’t stress enough how valuable connections can be in landing that dream role.
✨Tip Number 3
Prepare for interviews by practising your pitch. Be ready to discuss your creative process, how you optimise ads, and share insights from your previous campaigns. We want to hear your passion for creativity and sustainability!
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are genuinely interested in joining our mission to banish single-use plastic.
We think you need these skills to ace Senior Creative Strategist (Paid Media) Marketing · London ·
Some tips for your application 🫡
Show Your Creative Side: When you're applying for the Senior Creative Strategist role, make sure to showcase your creativity right from the get-go. Use engaging language and a unique format in your application to reflect your creative flair – after all, we want to see how you can capture attention!
Tailor Your Experience: Don’t just send a generic CV! Tailor your experience to highlight your skills in paid media and creative strategy. We want to see how your past roles align with what we’re looking for, so be specific about your achievements and how they relate to our mission.
Be Data-Driven: Since this role involves a lot of testing and optimisation, make sure to mention any experience you have with data-driven decision-making. Share examples of how you've used analytics to improve ad performance – it’ll show us you know your stuff!
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of applications better and ensures you don’t miss out on any important updates. Plus, it’s super easy – just follow the prompts!
How to prepare for a job interview at Fussy Ltd
✨Know Your Creative Stuff
Make sure you brush up on your creative strategy skills. Familiarise yourself with the latest trends in paid media, especially on platforms like Meta, TikTok, and Google. Be ready to discuss your past campaigns and how you used audience insights to drive results.
✨Show Off Your Copywriting Skills
Prepare a portfolio that highlights your best ad copy and visuals. Be ready to explain your thought process behind each piece and how it contributed to conversions. This is your chance to demonstrate your knack for engaging messaging!
✨Get Data-Driven
Since this role involves A/B testing and optimisation, come prepared with examples of how you've used data to refine your creative assets. Discuss specific metrics and outcomes from your previous campaigns to show your analytical side.
✨Be a Team Player
Collaboration is key in this role, so think of examples where you've worked closely with other teams. Highlight your communication skills and how you’ve managed relationships with freelancers or agencies to bring ideas to life.
