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For Companies At a Glance
- Tasks: Create eye-catching ads for paid media campaigns and optimise them for maximum impact.
- Company: Join Fussy, a fast-growing brand on a mission to eliminate single-use plastics.
- Benefits: Competitive salary, hybrid working, 33 days annual leave, and a chance to make a difference.
- Why this job: Be part of a creative team that drives sustainability while crafting compelling marketing assets.
- Qualifications: 4+ years in creative advertising with strong copywriting and project management skills.
- Other info: Collaborative environment with opportunities for personal and professional growth.
The predicted salary is between 55000 - 75000 £ per year.
About Fussy
We’re Fussy…about everything in our mission to banish single‑use plastic from your bathroom. Having experienced exceptional growth over the past four years, we are now looking for a talented individual to join the team as Senior Creative to deliver compelling, high‑performing assets for our paid media campaigns. You’ll report to our Paid Media Lead, working closely with the marketing, content, and design teams to craft performance creative that captures attention, tells our brand story, and drives conversions. You will cover the end‑to‑end process – from ideation, production, and optimisation of ads through data‑driven testing. This is an exciting opportunity to join scale‑up through a significant period of growth.
About the role
Joining as our Senior Creative, you’ll be responsible for the end‑to‑end process – from ideation, production, and optimisation of ads through to data‑driven testing.
- Creative Strategy & Ideation
- Develop and own the creative strategy for paid media (Meta, TikTok, Google, Amazon) using audience insights and wider market trends to ensure we remain effective. You will work end‑to‑end from ideation, script writing right through to production.
- Optimise and brief influencer creative to ensure it flows effectively through to paid media channels.
- Generate innovative ad ideas for visuals, copy, and video by staying updated on industry trends.
- Production Management
- Ownership of end‑to‑end creative production, including briefing teams, timelines, and deliverables.
- Manage relationships with freelancers and other creatives to bring ideas to life as needed.
- Own creative agency relationship, including brief and asset review and approval process.
- Ensure brand consistency across all assets, aligned with brand guidelines.
- Copywriting & Messaging
- Write engaging ad copy that drives clicks, conversions, and brand loyalty.
- Test and refine messages for different audiences and channels for maximum impact.
- Collaborate with content teams to ensure cohesive voice across customer touchpoints.
- Testing & Optimisation
- Execute testing strategies to identify high‑performing creatives.
- Analyse performance data, providing actionable insights for future ad iterations.
- Optimise creative assets based on performance and audience feedback.
- Collaboration & Reporting
- Report on creative performance and optimisation insights to stakeholders.
- Led feedback loop between performance and brand teams.
- Ensure performance creative aligns with brand.
- Own creative ads KPIs such as monthly ad volume and ad win rate.
About you
Great comes in lots of different forms, and we’re really open to seeing candidates from a range of backgrounds. Given the nature of this role and what we’ll ask of you, we do believe that the following skills are needed to be able to deliver to a high standard:
- Circa 4+ years of experience in a Creative advertising role, ideally in a DTC, FMCG, or start‑up or relevant experience in a creative agency.
- Proven experience creating successful paid ads for platforms like Facebook, Instagram, and Google Ads from ideation through to execution (including shooting video + recording voice overs).
- Strong copywriting skills and a portfolio showcasing high‑performing ads.
- Experience with A/B testing and data‑driven creative optimisation.
- Excellent project management and multitasking abilities.
- Understanding of consumer psychology, advertising trends, and audience resonance.
- Collaborative team player with strong communication skills.
- Passion for sustainability and natural products.
- Be nice.
And anyone who has these skills too would likely be a super fit for this role, but these are by no means essential:
- Familiarity with analytics and reporting tools (e.g., Google Analytics, Facebook Ads Manager).
What we offer
A chance to say you helped save the planet, and smelt great doing it! A salary of £55,000 – £75,000 depending on experience. Hybrid working with Tuesdays, Wednesdays, and Thursdays in our East London office. 33 days annual leave, including flexible.
Senior Creative (Paid Media) Marketing · London · employer: Fussy Ltd
Contact Detail:
Fussy Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Creative (Paid Media) Marketing · London ·
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your creativity! When you get the chance to meet with hiring managers, bring along a portfolio that highlights your best work. Make sure it includes examples of successful paid ads you've created – this is your time to shine!
✨Tip Number 3
Be ready to talk numbers! Since this role involves data-driven testing and optimisation, brush up on how your past campaigns performed. Be prepared to discuss metrics and insights that demonstrate your impact on previous projects.
✨Tip Number 4
Apply through our website! We love seeing applications come directly from passionate candidates. It shows you're genuinely interested in joining our mission to banish single-use plastic and create amazing paid media campaigns.
We think you need these skills to ace Senior Creative (Paid Media) Marketing · London ·
Some tips for your application 🫡
Show Off Your Creative Flair: When you're crafting your application, let your creativity shine! Use engaging language and showcase your unique style. Remember, we’re looking for someone who can create compelling assets, so make sure your application reflects that vibe.
Tailor Your Experience: Make sure to highlight your relevant experience in creative advertising, especially with paid media. We want to see how your background aligns with our mission and the role, so don’t hold back on those impressive projects you've worked on!
Be Data-Driven: Since this role involves a lot of optimisation and testing, share examples of how you've used data to drive your creative decisions. We love seeing candidates who can blend creativity with analytics, so show us how you’ve done it!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to keep track of your application and ensures you get all the latest updates from us. Plus, it shows you’re keen to join our team!
How to prepare for a job interview at Fussy Ltd
✨Know Your Creative Stuff
Before the interview, brush up on your creative portfolio. Make sure you can discuss specific campaigns you've worked on, especially those that drove conversions. Be ready to explain your thought process behind ideation and how you optimised ads based on data.
✨Understand Fussy's Mission
Familiarise yourself with Fussy's commitment to sustainability and their mission to eliminate single-use plastics. Show genuine enthusiasm for their brand story and be prepared to discuss how your creative strategies can align with their goals.
✨Prepare for Collaboration Questions
Since this role involves working closely with various teams, think of examples where you've successfully collaborated in the past. Highlight your communication skills and how you’ve managed relationships with freelancers or agencies to bring creative ideas to life.
✨Data-Driven Mindset
Be ready to talk about your experience with A/B testing and how you've used performance data to refine creative assets. Prepare to share specific metrics or insights from previous campaigns that demonstrate your ability to optimise for success.
