At a Glance
- Tasks: Lead brand strategy and make Fussy famous through innovative campaigns and partnerships.
- Company: Join Fussy, a purpose-driven brand on a mission to eliminate single-use plastic.
- Benefits: Enjoy hybrid working, 33 days leave, gym membership, and share options after probation.
- Other info: Exciting opportunity to shape the future of personal care products.
- Why this job: Be part of a growing team making a real impact on sustainability and brand awareness.
- Qualifications: Experience in senior brand roles and a passion for culture and community.
The predicted salary is between 60000 - 80000 £ per year.
About Fussy
We’re Fussy…about everything in our mission to banish single-use plastic from your bathroom. After four years of exceptional growth, we’re looking for a Brand Lead to join our Brand team, reporting into the Director of Brand. Your job is to make Fussy famous – for all the right reasons. You’ll be responsible for delivering our brand strategy end to end: building awareness, shaping how the world perceives us and ensuring every touchpoint (from a shelf in Boots to an Instagram story) feels unmistakably Fussy. This is an exciting opportunity to join a purpose-driven scale-up through a significant period of growth.
What You’ll Be Doing
- Own and manage the annual brand plan, driving alignment across teams and delivering the plan.
- Strengthen and protect Fussy's tone of voice and brand identity, ensuring consistency and impact across every touchpoint, both DTC and retail.
- Champion customer and market insight to deepen understanding of our audience, category dynamics and competitive landscape.
- Lead all top‑of‑funnel, awareness‑driving brand activity.
- Oversee Fussy's owned and earned content strategy across social and PR.
- Lead brand partnerships and collaborations, identifying the right partners, shaping the creative concept and driving execution.
- Own retail marketing – partnering closely with the Retail team to deliver all in‑store marketing assets so that Fussy shows up brilliantly on shelf.
- Contribute to proposition and range development, bringing brand and customer perspectives to NPD decisions.
- Build and develop a high‑performing team spanning social, PR and retail marketing.
- Collaborate closely with the wider Brand team, ensuring brand and marketing are joined up.
Who You Are
Great comes in lots of different forms, and we’re really open to seeing candidates from a range of backgrounds. Given the nature of this role and what we’ll ask of you, we do believe that the following skills are needed to be able to deliver to a high standard:
- Proven experience in senior brand roles in high‑growth consumer brands.
- A track record of building brand love – you've run campaigns that moved the dial on awareness and consideration.
- Sharp strategic thinking, with the ability to translate insight into a clear brand story and actionable plan.
- Strong creative judgement – you know what great looks and sounds like, and you can brief and push agency and in‑house teams to get there.
- Experience across owned, earned and paid brand channels, with a solid understanding of how they work together from top to mid funnel.
- A genuine passion for culture, community, social media and what makes content shareable – you understand how brands earn attention, not just buy it.
- Confidence with data – you use insight and brand metrics to make decisions, not just gut feel.
- Experience managing agencies and managing and developing team members.
- You’re a natural and effective collaborator, experienced in working cross‑functionally with marketing, creative, retail and commercial teams.
What we offer
- A chance to play a part in banishing single‑use plastic from the bathroom.
- Hybrid working with Tuesdays, Wednesdays and Thursdays in our London (Shoreditch) office.
- 33 days annual leave including flexible bank holidays + a day off for your birthday – we encourage you to take time off to switch off, rest and recharge.
- Our WellHub membership with a range of fitness & wellbeing options – we care about our team’s wellness, from physical to mental health.
- Share options after probation, so that you can benefit from our growth.
- Gym membership.
Who we are
Fussy is on a mission to banish single‑use plastic from the bathroom by designing simple, effective and convenient personal care products that are backed by science, not buzzwords. Our first product, a refillable deodorant, is now the UK’s top‑rated natural deodorant and has blessed the armpits of everyone from Holly Willoughby to some very well‑known personalities. We have put in place the foundations of a world‑class team of employees and advisors and this is a super exciting time to join as we are now looking to accelerate our growth into new products and territories. We, as a brand, have the responsibility, consumers have the power and it’s only together we can do this. Power to your pits!
Brand Lead Marketing · London employer: Fussy Ltd
Fussy is an exceptional employer, offering a unique opportunity to join a purpose-driven scale-up in the heart of London. With a strong focus on employee wellness, hybrid working arrangements, and generous leave policies, we foster a collaborative and innovative work culture that empowers our team to make a meaningful impact in the fight against single-use plastic. Join us to grow your career while contributing to a mission that resonates with both personal values and global change.
StudySmarter Expert Advice🤫
We think this is how you could land Brand Lead Marketing · London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Fussy Ltd and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Fussy Ltd are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Fussy Ltd on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Fussy Ltd. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Brand Lead Marketing · London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Fussy Ltd. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Fussy Ltd:Show us that you’ve done your homework! In your application, briefly mention what you admire about Fussy Ltd’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Fussy Ltd
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Fussy Ltd will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Fussy Ltd, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
