Summary of Position:
The Campaign Manager turns audience insight and business priorities into integrated campaigns that build Fusion21’s authority, generate demand and contribute to pipeline influence.
The role is responsible for shaping the campaign from audience insight and objective through to proposition, messaging, channel strategy, content requirements, activation and measurement.
The role will champion an outside-in approach, ensuring campaigns are built around the challenges and priorities facing Fusion21’s public sector
Working closely with the Head of Marketing, Digital Marketing Manager, Marketing Executive, Design and Content Creator, subject-matter experts and external agencies, the Campaign Manager will provide clear ownership and rigor across campaign planning and delivery.
The role is expected to orchestrate campaign delivery across the Marketing function, with an emphasis on stakeholder engagement.
