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- Tasks: Drive growth of key retail accounts and build strong partnerships in beauty and wellness.
- Company: Join Fushi, an award-winning Ayurveda-inspired health and beauty brand.
- Benefits: Competitive salary, bonus, hybrid work, and a focus on wellbeing.
- Other info: Be part of a dynamic team that values authenticity, ownership, and continuous improvement.
- Why this job: Make a real impact in a purpose-led brand focused on natural health and sustainability.
- Qualifications: 3+ years in account management with a passion for ethical living and wellness.
The predicted salary is between 36000 - 60000 £ per year.
Reports to: Head of Trade Department – Sales & Commercial
Location: London W3 HQ / Hybrid
Job Type: Full-Time
Salary: Competitive + Bonus + Benefits
ABOUT THE BRAND
Founded in 2011 by Rannesh Jansari and Ria Pattni, Fushi is an award-winning, Ayurveda-inspired health and beauty brand on a mission to enhance women’s wellbeing – and their families – by creating ethically-made health and beauty solutions that positively impact lives. Fushi is guided by its Vision/Traction Organiser (V/TO), and we are proud to live our core values – Integrity, Humility, Commitment and Kindness – while nurturing a people-first culture driven by Authenticity, Ownership, an Agile Mindset, and Continuous Improvement.
As National Account Manager, you will lead the strategic growth of key UK trade partnerships across both bricks-and-mortar and e-commerce retail. You’ll take full ownership of a portfolio of national retail accounts (70%) and international accounts (EU, GCEC 30%). Reporting to the Head of Trade, this is a commercially focused, relationship-driven role where you’ll be responsible for hitting revenue targets, delivering brand excellence at shelf, and building long-term, collaborative partnerships. This is a unique opportunity to join a fast-scaling purpose-led brand at the intersection of natural health, sustainability and consumer wellbeing.
Account Management & Revenue Growth
- Own a portfolio of UK national retail accounts – driving strategic growth across in-store and online channels.
- Build and execute Joint Business Plans (JBPs) that align with Fushi’s values and commercial goals.
- Negotiate trading terms, annual agreements and promotional plans to optimise profitability and partner success.
- Champion Fushi’s brand and values in every customer interaction and touchpoint.
Commercial Strategy & Forecasting
- Forecast and track sales performance against account plans, highlighting risks and opportunities.
- Own account P&Ls and manage trade budgets effectively.
- Identify and develop new retail opportunities in aligned wellness and lifestyle categories.
- Analyse sales data, market trends and shopper behaviour to inform pricing, promotions, demand planning, and retail strategies.
Retail Marketing & Brand Execution
- Ensure flawless retail execution across listings, display, content and seasonal campaigns.
- Support new product launches with full omnichannel integration across partner platforms.
- Work closely with supply chain, marketing, content, and NPD teams to ensure delivery, campaign, and stock readiness.
- Feed customer insights into product, brand, and innovation teams to influence roadmap development.
- Represent the retail customer voice across internal planning and quarterly reviews.
Requirements
- 3+ years’ experience in national account management within beauty, wellness, lifestyle, or FMCG sectors.
- Experience in opening and attracting new accounts.
- Proven track record of exceeding sales targets and growing retail partnerships.
- Highly commercial, confident with data, and fluent in Excel and reporting tools.
- Passionate about purpose-led brands, natural wellness and ethical living.
- Experience working in a founder led brand.
Core Values
- Authenticity – Build genuine, values-aligned partnerships that reflect who we are and how we serve our customers.
- Ownership – Take charge of your accounts with confidence, accountability, and strategic intent.
- Agile Mindset – Adapt quickly to shifting market trends and customer needs, bringing flexibility and creativity.
- Continuous Improvement – Use data and insight to sharpen strategies, improve execution and elevate customer outcomes.
Success in this role means becoming a trusted partner to your accounts and an internal ambassador for their needs. Your blend of commercial focus and values-based relationship-building will shape the next phase of growth for Fushi in retail.
PERFORMANCE METRICS (KPIs)
- Revenue & Margin Delivery – performance against account targets and trade budgets.
- Account Growth – increased distribution, new listings, and average order value across accounts.
- Retail Execution Quality – visibility, compliance and campaign alignment at shelf and online.
- Internal Collaboration Feedback – effectiveness of cross-functional coordination and planning.
ONLINE KEY ACCOUNT MANAGER in London employer: Fushi
Contact Detail:
Fushi Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land ONLINE KEY ACCOUNT MANAGER in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy to reach out on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its values. Fushi is all about integrity and authenticity, so think about how your experiences align with their mission. Be ready to share examples that showcase your passion for wellness and ethical living.
✨Tip Number 3
Practice your pitch! You want to come across as confident and knowledgeable. Rehearse how you’d explain your experience in national account management and how you’ve driven growth in previous roles. Make it sound natural and engaging.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive and take the initiative to connect directly with us.
We think you need these skills to ace ONLINE KEY ACCOUNT MANAGER in London
Some tips for your application 🫡
Show Your Passion: When writing your application, let your passion for natural wellness and ethical living shine through. We want to see how your values align with Fushi's mission and how you can contribute to our purpose-led brand.
Tailor Your Experience: Make sure to highlight your relevant experience in national account management, especially within beauty, wellness, or FMCG sectors. We’re looking for specific examples of how you've exceeded sales targets and built successful retail partnerships.
Be Data-Driven: Since this role involves a lot of data analysis, don’t shy away from showcasing your skills with Excel and reporting tools. We love candidates who can use data to inform strategies and drive results, so include any relevant metrics from your past roles.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity to join our team at Fushi!
How to prepare for a job interview at Fushi
✨Know Your Brand Inside Out
Before the interview, dive deep into Fushi's mission, values, and product offerings. Understand their commitment to ethical living and natural wellness. This will not only help you align your answers with their core values but also show your genuine interest in the brand.
✨Prepare Your Success Stories
Think of specific examples from your past experiences that demonstrate your ability to exceed sales targets and build strong retail partnerships. Use the STAR method (Situation, Task, Action, Result) to structure your responses, making it easy for the interviewer to see your impact.
✨Show Your Analytical Skills
Since the role requires a strong commercial focus and fluency in data analysis, be ready to discuss how you've used data to inform your strategies in previous roles. Bring examples of how you've tracked sales performance or identified market trends to optimise account management.
✨Emphasise Your Adaptability
Fushi values an agile mindset, so be prepared to discuss how you've adapted to changing market conditions or customer needs in the past. Share instances where your flexibility led to successful outcomes, showcasing your ability to thrive in a fast-paced environment.